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Automatic Bicycle Dispenser

Rajeev Upadhyay 182 Rohan Yengul 181 Chinmaya Chandan 187


Product Description

Marketing Strategy

Pricing & Financials

Risks & Limitations

The Concept

To Provide Bicycle whenever you need and always on the go. The Whole Idea is to Provide bicycles to the Students, Employees and all the everyday commuters. It is promoted as a part of a wider response to provide the missing link in transport systems. The Main purpose is to provide a pollution free, cheap, traffic jam free and efficient way to commute between train/bus stations to final destination. Also a great opportunity for Tourists and sports enthusiasts to enjoy the nature while transporting.

Why Bike Dispenser?

Pollution at a Very High Level in Big Cities. Traffic Congestion is a Big Issue. No Parking Spaces. Youth Population, Health Conscious. Independence from Public and Private Vehicles. Fashion statement

Target Areas
Metropolitan Cities and Tier 1 cities. Cities with Intra state Railway Lines and Metro Trains. Corporates and they can also align it with their CSR . Tourist Places Like Udaipur, Mysore, Ooty etc.

Product Features and Layout

Bike Out

Stack Of Bicycles
Card Swiping

Bike In

Each Dispenser will have a stock of 50 Bicycles. Customer can use Credit/Debit Card for Swiping. Bicycles can be rented 24 hours per day, Monday to Sunday inclusive. How Bicycles will be stacked in the Dispenser Box. Move in and out through Pulley and Wires.

The Bicycle

Each having unique ID (RFID based) Sturdy and Sporty build Suitable for both genders Pre-Insured

GPS Enabled Touch Screen Google Maps Alarm system for breakdown Language assist Anti theft system

System Interface

Taking Out the Bicycle

Returning the Bicycle

Bicycle Taken From Any of the Dispenser can be returned to any of the Dispenser. At the end of the day Collation will happen.

Product Constraints

Design Constraints

Not Enough Space Can be Used as it will increase the cost Limited to 50 Bicycles Per Dispenser. Only Card Holders can Avail the Services. Cant Be Put at all Places but only at Strategic Locations. Maintaining and Servicing the Bicycles on the Run is not Possible.

No of Bicycles

Payment Gateway

Location Constraint Service & Maintenance


Break Up Cost For Each Outlet

Start-up Expense Summary Start-up Expenses 50 bicycles = 50*5000 = 250000 Dispensing store Land Area 2500 sq ft Rental cost of Land = 40000 per month Store development Customer Care Staff Capital Expenditures Consulting Services Promotion Total Start-up Expenses 300,000 100,000 100,000 100,000 50,000


Sources of Capital Partnership share of capital 500,000 divided equally between three partner Debt from Bank 400,000

Revenue Model

Twin Revenue Model Subscription Model Each Customer Has to Pay for the amount of duration he is taking the service depending upon the type of Customer. Advertisement Both Online and Offline Advertisement will add to the Revenue. Online through Screen and GPS and Offline through Advertising on the body of the cycle

Pricing &Benefits

Rs 50 for Per day travel and also monthly and yearly passes available at discounts for frequent travelers. Distance based pricing options Provision of cash cards that can be used at our Swiping point at a cheaper rate to increase loyalty.


Pollution Free Commutation Source. Saves a Lot of Time. Easy to Use and Reduces Dependency. Healthy Means of Travel. Community Building through creating Social Groups. Cheap mean of Travel.

Risks & Challenges

Commuters Mindset need to be changed through awareness. Instead Renting Some may find it beneficial to Buy the Bicycle. Maintenance and Servicing challenges need to be tackled. Huge Initial Capital Risk. Government Clearances for the whole set up. Technology Risk as we are highly dependent on Payment Gateways. Limited Reach as Infrastructure is still Bleak in our Country.

Thank You. Have a Happy Ride