Beruflich Dokumente
Kultur Dokumente
SAHIL KULKARNI
SANKET NICHANI
MUSTAFA TARWALA
NITIN CHITARE
SHABBIR MEHTA
DEEPAK MULCHANDANI
CLASS: SYBMS
Our mission Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live. Our vision Our vision is to create and extend computing technology to connect and enrich the lives of every person on earth, by focusing on the following key strategic objectives. Our objectives Extend silicon technology and manufacturing leadership Deliver unrivaled microprocessors and platforms Grow profitability worldwide Excel in customer orientation
Competition with Japanese memory chip makers - Heavy users of their own products and firms were integrated into consumer electronics, computers and telecom - Abundant and cheap capital; channeling funds through bank loans
Intel has been ahead of competition in the area of intellectual property -NEC issue of copying Intels microcode protecting its IP rights
Reimbursing half of OEMs advertising cost in return for putting Intels logo in their advertisements. Vertically integrating into design and manufacture of subsystems and end systems Strategy to allocate chips preferentially to best customers building relationships and hence further business.
Programs such as the Red X and the Intel Inside campaign Educating end user on importance of microprocessors through television advertisements. Honoring request from customers for chip replacement loss of sales dollars, gain in trust of company
The buyers willingness to substitute is pretty low once they find that the provider is very suitable to their needs.
The price and performance of the substitutes do not present a grave threat to the company under analysis
SWOT Analysis
Favorable Unfavorable
Weaknesses Customer concentration Lack of formal strategic plans Technical problems Huge work load
Strengths
Internal
Opportunities
External
Launch of Atom processor Partnerships and alliances Growing global semiconductor market Expanding PC market
POLITICAL
ENVIRONMENTAL
ECONOMIC
PESTEL ANALYSIS
LEGAL SOCIO-CULTURAL
TECHNOLOGICAL
POLITICAL
ECONOMIC
Intel being a multinational company, it has to operate according to different government policies of different countries depending on the stability of the countries
The economic growth of semiconductor industry is fairly positive and very promising. The exchange rates are stable which promises a wealth of opportunities for those who are already established in this industry
Political ideology and political stability or instability strongly influence the pace and direction of the economic growth.
With the increased pace in the change in technology spurred by more need for higher and more advanced technology, the demand for the semiconductor industry is stronger than ever.
Politics can consist government stability, political values and beliefs shaping policies. Therefore, the politics of a country affect the investment decision of organizations in this country strongly
This presented a whole avenue of possibility for Intel to develop their products at a rate which will keep up with the demands of the market.
SOCIO-CULTURAL
TECHNOLOGICAL
Even income distribution among target market is observed in this industry and main consumers are large companies
There is a very fast technological transfer and a very fast rate of technological obsolescence in the industry. In the semiconductor industry the prices for products tend to decrease over time Not only does the price fall for a given integrated circuit, but as the complexity of the chip increases, the price per electronics function decreases from product generation to generation Technology evolves so rapidly that the market moves to the next generation or beyond. Thus, to be successful it needs to continue investing in new products even during these down periods
Intel is involved in a very dynamic industry where change and innovation are everyday words
LEGAL
ENVIRONMENTAL
With globalization, the rules of competition, trade mark rights, patents, WTO rules, price controls, etc have become important and need to be included while understanding the general environment
Environment conservation and protection is an issue, which has gained prominence because of deteriorating environmental balance which is threatening the sustainability of life and nature
Recently the European Union formally lodged antitrust charges against Intel, accusing the CPU maker of using illegal methods to compete against its main rival AMD. Intel is a large firm and being accused of anti-competitive behavior by the EU will affect its reputation in a big way, and to prove its conduct had been legal it will have to incur hefty costs
Intel has proclaimed the Climate Savers Computing Initiative. The Initiatives goal is to reduce global computer CO2 emissions by 54 million tons per year
This clearly shows that Intel is trying its best to reduce the pollution of the environment.
LOW
HIGH
network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors
LOW
Tri-Gate transistor
MARKET SHARE
Intel has a new plan for growth: getting in good with young, hip adults. Intel just posted the strongest quarterly results in its 42-year history, with revenue of $10.3 billion, up 44% from 2009. To continue that kind of growth, its executives want to win over consumers, particularly 19- to 24-year-olds who tend to be trend setters in their communities. Those are the people who can make new technology products fly off shelves.
Be where the people are Understand their unique requirements Build the right solutions Test and validate those solutions Bring the solutions to market Develop sustainability