Sie sind auf Seite 1von 27

Chapter 10 Business Ethics/ Social Responsibility/ Environmental Sustainability

Strategic Management: Concepts & Cases 13th Edition Fred David

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -1

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -2

Business Ethics Social Responsibility Environmental Sustainability

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -3

Business Ethics

Principles of conduct within organizations that guide decision making and behavior

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -4

Business Ethics

Code of Business Ethics

A document that provides behavioral guidelines that cover daily activities and decisions within the organization

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -5

Ethics Culture

Ethics training should include:


A message from the CEO Development and discussion of codes of ethics Procedures for discussing and reporting unethical behavior

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -6

Ethics Culture

To align ethical and strategic decision making:

Incorporate ethical considerations into longterm planning Incorporate ethical considerations into performance appraisals Encourage whistle-blowing Monitor department and corporate performance regarding ethical issues
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -7

Bribes

A gift bestowed to influence a recipients conduct Illegal in many countries, acceptable in others

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -8

Business Ethics Social Responsibility Environmental Sustainability

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -9

Social Responsibility

Actions an organization takes beyond what is legally required to protect or enhance the well-being of living things

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -10

Social Policy

Concerns what responsibilities the firm has to its employees, consumers, environmentalists, minorities, communities, shareholders, and other groups Should be considered during each stage of strategy formulation, implementation, and evaluation
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -11

Social Policies on Retirement

Worker shortages in countries around the world are leading to changes in retirement and immigration policies

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -12

Business Ethics Social Responsibility Environmental Sustainability

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -13

Environmental Sustainability
The extent that an organizations operations and actions protect, mend, and preserve rather than harm or destroy the natural environment

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -14

Environmental Sustainability

Strategies of companies are scrutinized and evaluated from a natural environment perspective

Employees, consumers, governments, and society are resentful of firms that harm rather than protect the natural environment
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -15

Sustainability Report

Reveals how a firms operation impact the natural environment These reports are not required, but are a good business practice

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -16

Lack of Standards Changing

Making a claim that a product or process is green is becoming more difficult as standards are put into place

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -17

Obama Regulations

New clean technology business start ups


Solar Wind Biofuels Insulation

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -18

Managing Environmental Affairs in the Firm


Managers must formulate strategies that preserve and conserve natural resources and control pollution Environmental strategies could include Developing or acquiring green businesses Divesting or altering environment-damaging businesses Striving to become a low-cost producer through waste minimization and energy conservation Pursuing a differentiation strategy through green product features
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -19

Students and Environmental Training

Companies prefer to hire graduates with training in environmental issues

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -20

Reasons Why Firms Should Be Green


Consumer demand Public opinion Environmental advocacy groups Federal and state environmental regulations Lenders Consumers, suppliers, distributors, and investors Liability suits and fines
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -21

Be Proactive, Not Reactive


Proactive do more than the bare minimum Reactive changing only when forced to by the law or consumer pressure

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -22

ISO 14000/14001 Certification

International Organization for Standardization (ISO) A network of standards institutes of 147 countries Largest developer of sustainability standards in the world Compliance is voluntary
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -23

ISO 14000/14001 Certification

ISO 14000 - a series of voluntary standards in the environmental field ISO 14001 a set of standards included within ISO 14000 Adopted by thousands of firms worldwide to certify that they are conducting business in an environmentally friendly manner Results in an environmental management system (EMS)
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -24

Electric Car Networks


Government funding for manufacturing Recharging stations being installed in many cities Extensive research and development within the auto industry Companies are replacing gasoline powered vehicles with hybrid electric-natural gas vehicles
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -25

March 2009 Copenhagen Meeting

Scientists warned that global warming is worse than expected Companies and governments encouraged to vigorously implement strategies to cut greenhouse gases Kyoto Protocal expires in 2012 Results of March 2009 Copenhagen Meeting are expected to replace the Kyoto Protocal
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 10 -26

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 10 -27