Beruflich Dokumente
Kultur Dokumente
Academic Group #1
Aunkur De (PGP-12-017) Avinash Chaudary (PGP-12-018) Dattu Saripalli (PGP-12-207) Niranjan Sane (PGP-12-200) Rohith T V (PGP-12-063) Shri Harsh (PGP-12-221)
Structure
Why Kano Model Impact of Kano Model History of Kano Model How is it implemented with caselet Further steps of Kano model Redefined Kano Model Kano and I-S Model
Many experts insist that customers dont really know what they want; they have to be told.
WRONG
The pursuit of customer satisfaction is more urgent when competitors catch up and are poised to surpass your company.
The Kano model is useful in gaining a thorough understanding of a customers needs. Translate and transform the resulting verbatims using the voice of the customer table that, subsequently, becomes an excellent input as the whats in a QFD house of quality.
Kano Graph
Satisfaction
Must Haves
Satisfiers
Represent basic musts or functions expected of a product/service
Delighters
Satisfiers
More is better Linear relation to customer satisfaction
Indifferent
Not Implemented Implemented
Delighters
Attractive attributes Their presence increases satisfaction, their absence does not decrease it
Must Haves
Indifferent
Reverse
Customer is indifferent whether we provide the service or not
Reverse
Dissatisfaction
Baggage Service
Drink/Food Service Airline Services Shopping Service Safety Fast Delivery
Dysfunctional Question
Q2. If In-flight telephone service provided to you does not work well, how do you feel? I like it that way It must be that way I am neutral I can live with it that way I dislike it that way
A1. I like In-flight telephone service A2. I am neutral, If In-flight telephone service does not work well Customer needs classification Attractive attribute
Satisfiers
Fast Delivery Drink/Food service
Delighters
In-flight telephone service Shopping Service
Less attractive
Must Have category is divided into Low Value-Added Critical attributes Necessary attributes Satisfiers category is divided into High Value-Added attributes Low Value-Added attributes Delighters category is divided into Highly attractive attributes Less attractive attributes
Not Implemented
Implemented
Critical
Necessary
Dissatisfaction
To be improved
The company must focus on these attributes and make improvements accordingly
Surplus
If the company needs to cut costs, these are the attributes that can be eliminated without significant negative impact on customer satisfaction
Care-free
The company does not need to worry about these attributes because these have less impact on quality-evaluation process
Low-Value Added
High Attractive
Low Attractive
Care-free
THANK YOU