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Method
Job shadowing is an ethnographic research method used in the requirements gathering stage of UCD process where the observer follows the participant around his work place, ideally for a week and records their Activities Tools used Interaction with: team, environment Human Behavior
Format
This is a paper-based template, which the observer carries around following the user. The IA of the template is essentially divided into activities performed and physical environment, which takes care that the observer takes quick and organized notes. The information required to capture is chunked as: Time Activity Observations Special Comments Physical environment Sample
Pre-requisites
A few things that the observer needs to take care before he conducts Job shadowing: He needs to set clear goals and objectives of the study. Need to be educated of the users work culture Should be aware of the ethnographic technique Have good observational and communication skills A template for capturing the observations Identification of the right set of users Equipments for audio/video recordings
Tools
1. 2. 3. 4. 5.
A template to capture the observations Pen or pencil Paper pad Camera- still pictures Video and Audio recordings
Process (Checklist)
Brief the user about the process and his role clearly
Fix day and time for shadowing Educate yourself about the users work culture Choose the right place for observation Get briefed about the users planned day Seek their permission to shadow them in their meeting and other work locations Make short quick notes on the template Observe
Ask user to Think Aloud to keep the observer update of his activities. What are you doing now? Can you explain?
Take note of any point that the observer would need to clarify during the follow up interview Schedule the next interview with the user Analyze the samples.
Brief the user about the process and his role clearly
Explain the user the purpose of the study and how this will help you
Its important to let them know that you are not shadowing them as
individual, but as a potential user of the product to be designed to understand his needs and requirements which will help design
The user should feel an equal partner in gathering requirements for the product he needs to use.
You should let him know that he need not put any extra efforts but
carry on his activities as he would in your absence, and that you would like to observe him in his typical work environment.
Tip
The verbal communication is very important at this stage; one needs to be very conscious of the language and words used. For eg: The user will feel better if you say, I would like to observe you Vs I would like to shadow you
An ideal day / period would be when the user is performing multiple activities, so that you get to observe him in different work situations, locations, moods and behavior.
Its important to visit the location prior to the study and look out for an ideal place to observe from. This could be the neighbors cube/desk if not occupied, any desk along the users cube, else add a chair in the users cube. Its important to be near the user and not too far off.
You should be able to keep a track and observe the screen, or the users main working area.
Seek their permission to shadow them in their meeting and other work locations
Once the observer is briefed about the users planned day, seek for permission to shadow the user in the meetings and any other location other than his main work area. This could be labs etc.
The observer has to be quick at taking notes. Mark comments and spl. observations precisely. Its important not to miss out on any details, things might look and sound irrelevant at the moment, but this can later be of value at the analysis stage. The observer needs to be open minded while taking notes and not have any self imposed restrictions during the shadowing session.
Take note of any point that the observer would need to clarify during the follow up interview
When the observer takes notes, its important to see that they are structured and can make sense later for analysis. Mark any special comments or observations in the template. If the observer has any questions or clarifications mark these and ask the user at break, end of session or the
Observe
The observer needs to be very sharp at observing and tracking the details and the happenings around the users work place. A checklist: Artifacts Environment The users interaction with the environment Applications and tools used
Their preferred colour scheme Mental models Interfaces Interaction with GUI
Advantages
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2. 3. 4. 5. 6. 7.
8. 9.
10.
This leaves very less room for any ambiguity about the user and his needs.
Disadvantages
1. 2. 3. 4. 5. 6. 7.
Users crucial needs are not identified The observer needs to spend long hours with the user to identify his work patter, needs. The current setup has space limitations. It cannot accommodate a observer for long hours Observer needs to be educated about the users work culture, habits. The user and the observer need to match their schedules. They need to share same language. If the user is not highly motivated he might loose on details, which might be crucial for study.
8.
9.
The users might not feel comfortable in the observers presence, and thus not behave in a normal fashion, in the given setup.
The users might not be open to share information with the observer, for he might feel intruded.
Things to remember
It is your responsibility to make the user feel comfortable in your presence. He should not feel invaded. You should not interfere in-between his work. If you have any doubts or need to clarify anything, make a note and clarify this at the end of the session An early visit to the location will help you get a feel of the place and decided you placement for the study. More of Visual documentation will help not loose on details. Ideally the user should be video recorded. Audio, video and stills are good for later reference, and the study will be less dependent on the observers skills.
Deliverables
User information User needs Scenarios New Product Ideas