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Tata Nano is a proposed city car a small, affordable, rear-engined, fourpassenger car aimed primarily at the Indian market. Presented by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008 at Pragati Maidan in New Delhi, India.

Situated in Singur West Bengal Investment of 1500cr. rupees by Tatas. Shifting cost of the plant from singur is around 500 cr. Total area of plant is 1000acres out which 300 acres were alloted for assembling of various parts and rest 700 acres for manufacturing.

The project to create the world's cheapest car inspired by the number of Indian families with two-wheeled rather than fourwheeled transport.


First car in india with rear engine and rear wheel drive. Engine with 623cc A 33bhp car Having fuel efficiency 21.97km/ltr in city and 25.5km/ltr on highway. First car with 2 cylinder non opposed petrol engine.

Acceleration: 0-70 km/h in 14 seconds. Maximum speed: 105 km/h. Trunk capacity: 15 L. Front brake: disc Rear brake: drum

Supplier Relation
E.Balasubramanian , head of sourcing for the project, was not a popular man with vendors and there were problem in order to get vendors to pare marging and persuade them to produce components at lower cost .

The vendors had to invest in new processes and methods to reengineer their products to specifications that were rigidly guided by cost , performance and regulatory compliances.

For example , P.K.Kataky , director of battery maker exide , was reported as saying that the companys margin would be thin and it would start making money only after two or three years.

Getting suppliers ,who were mostly clustered in auto centres such as pune, chennai and delhi , to invest in singur , west bengal , which Tata motors had chosen for its small car plant , was difficult . But now about 15-20 vendors would finish their plants along with Tata Motors.

However A three-shift operation and consolidated purchasing with suppliers provided them with lots of relief.

The Strategy
Tata divided the components into two types proprietary designs and Tata Motors design. For proprietary design components. Tata went with established suppliers such as Bosch which supplies the engine management system and has significantly contributed to the future diesel engine.

The Strategy
For components and systems designed inhouse, Tata Motors chose suppliers with strong process capabilities who could give valuable suggestions and improve on the designs. Nearly everything has been sourced locally and the Nano will have 97% local content from day one. Tatas suppliers were an integral part of not only the design and development process, but also purchasing.


1. 2. 3. 4. 5. 6. 7. Bosch Caparo Continental Delphi Denso Fag Ficosa 8. Freudenburg 9. GKN 10. Itw Deltar 11. INA 12. Johnson Controls 13. Mahle 14. Saint gobain

15. TRW 16. Ceekay 17. Vibracoustic 18. Visteon 19. Z.f (friedrichshafen) A.G 20. Behr


BOSCH: A German based automotive company. It supplies Gasoline injection system, starter, alternator, brake system.

Caparo Vehicle Technologies (CVT) : A Europe based company. it supplies Inner structural panels.

Continental motors: it is a Europe based company. It supplies fuel level sensor, gasoline fuel supply system.

Delphi: an automotive parts company headquartered in Troy, Michigan, USA. It supplies instrument clusters.

Denso: a global automotive components manufacturer headquartered in the city of Kariya, Japan. It supplies Windshield wiper system.

FAG Kugelfischer

FAG: A German based company manufacturing ball bearings. It supplies rear wheel bearings.

Ficosa: It supplies Rear-view mirrors, interior mirrors, manual and CVT shifters, washer system .

Freudenberg: a town in the, in North Rhine-Westphalia, Germany. It supplies Engine sealing.

BEHR GmbH & Co: German corporation It supplies engine cooling systems and HVAC for the luxury version.

ZF Friedrichshafen: a town on the northern side of Lake Constance in southern Germany, leading worldwide supplier of driveline and chassis technology. It supplies Chassis components, including tie rods

Vistoen: a U.S based company. It supplies air induction system.

Vibracoustic: it supplies Engine mounts.

TRW: an American corporation. It supplies break systems.

Saint-Gobain: a French multinational corporation, headquartered on the outskirts of Paris . Originally a mirror manufacturer, it now also produces a variety of construction and highperformance materials. It supplies glazing.

Mahle GmbH: a german based company headquartered in Stuttgart. it supplies Camshafts, spin-on oil filters, fuel filters and air cleaners .

Illinois Tool Works (Itw): a U.S based company. It supplies Outside and inside door handles .

Johnson Controls: a U.S based company. It supplies seating systems.