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Technical Briefing 26 June 2013

Review key Confederation Line recommendations going to Transit Commission July 3 for their consideration:
Decision points built into project schedule;
Decisions required by end of August for RTG to move ahead with train control system, vehicle design, station design; and, Important to Branding / Public / Operations.

How recommendations were developed Vehicle design Station names System and line names Public engagement for station names Advertising Retail in Stations

How Recommendations Were Developed

1. RTG provided required decisions and delivery dates

2. Advisors to OC Transpo:
Worked with RIO for past 3 years in developing LRT concepts and know the contract documents Extensive experience in Bus and Rail Operational/ Management, involved in the design and operation of large multimodal and LRT systems, ensure we do not repeat mistakes of others and focus us on the outcome specifications

3. 6 systems used as references:

Calgary, Edmonton, Montreal, Boston, Vancouver (Canada Line), Toronto

How Recommendations Were Developed (Contd)

4. OC Transpo experience and integration with Bus operations 5. Accepted & Proven Transit Principles/Approaches 6. Thinking System Wide, Community Wide, Long Term 7. The Customer Experience 8. OC Transpo Brand 9. Our Employees OC Transpo will be operating the system

Successful Customer Experience

Transit system easy and intuitive to use & provides appropriate level of comfort Ease of movement is the key and the transit system makes life easier by providing a quick, effortless, and pleasant travel experience Positive customer experience reflecting the character of the Nations Capital.

Successful Customer Experience

A customer experience that is: o Safe o Accessible o Simple o Comfortable o Convenient o Quick o Effortless o Pleasant Employees are engaged and proud of the system

Alstom Citadis Spirit

Vehicle Design
Alstom Design Process: Proven approach used by other transit agencies including Reims, Nice, Paris, Amsterdam, Dubai, Istanbul, Rabat, Algiers Vehicle body shape is standard Design needs to consider vehicle systems such as train control, radios, antennas Early lock down of vehicle design is critical to schedule for completion of vehicles Early completion of vehicles for testing and commissioning is critical to overall project schedule

Vehicle Design
Alstom Design Process (Cont):
Provide 3 options for interior and exterior concepts Client selects 1 concept Concept refined to meet clients input Design freeze Aug 21, 2013 Detailed engineering design Mock-up production - January 2014 Delivery of mock up to Ottawa for public display - Summer 2014

Mock-up: Dubai

Mock-Up: Edinburgh

Vehicle Interior Concepts

Drives the detailed design process Develops the OC Transpo Brand identity

Opportunities to modify colours, etc.

Affects the look and customer feel that you wish to portray of the transit brand

Colours irrelevant at this point, focus on panels


Examples of Interior Concepts


Clean site lines Uncluttered Open Minimal colour palate Relevant design for future

Cluttered Constrained environment Multiple colours Potential for dated design


Ottawa Interior Concept Options

Option A

Option C

Clean site lines Visual sense of openness Limited colour palate stanchions, seats, floors later

Option B Recommended


Interior Concept Recommended Option B

Clean, bright look Interior elements blend together Focuses attention upward Seat & floor colour to be selected later Stanchion layout and requirements to be enhanced


Vehicle Exterior
OC Transpo provided Alstom with important aesthetic and branding requirements to be included in designs 26 June: Alstom provide 3 design options

Commission Work Group to review and select preferred option and provide feedback to Alstom
July: Alstom to work hand in hand with OC to finalize selected design 21 Aug: Transit Commission meeting, report highlighting final exterior paint scheme for Transit Commission consideration and approval


Station Names
Station names are important for customers: As they plan how to reach the transit system To know where they are as the train pulls into a station

To know where the train or bus they are boarding is headed


Station Naming Principles

Recommendations are based on established practices Recent station names adopted include Millennium, Riverview, Marketplace, Longfields, Strandherd, Pinecrest, Leitrim Meaningful geographic and navigational information about travel and location on transit service In Ottawa, there are 51 rapid transit stations, and 50 of them have geographic names Across Canada, there are 294 rapid transit stations, of which 286 of them (97 percent) have geographic names (five are descriptive names, two are historical names linked to their locations, and one is a commemorative name linked to its location). In Ottawa, the practice has been to favour short names that are easy to read and pronounce Easily recognized and understood in both English and French, in both written and spoken forms

Station Naming Principles (Contd)

Should not conflict with other station names, or geographical features or landmarks at other locations in city Selected so they do not use only the form in one language of a name that has different forms in the two languages

Major Cross Street First preference: The major cross-street where it is located, unless: the cross-street if it is not a major street; or name of the major cross-street would result in confusion with other station names
District or major destination Secondary preference: The commonly-understood district or major destination where station located

Status Quo Station Names

Staff recommend no changes to the following Transitway station names: Bayview Lees Hurdman St Laurent Cyrville Blair Seven remaining stations need names or revisions


Station to be renamed
New name to be established in consultation with the Algonquins of Ontario
Recommended name to be brought to the Commission meeting of August 21


Recommended new name for Tunneys Pasture
Rationale Experience is that many customers refer to Tunneys Pasture Station as Tunneys Consistent with naming principles, specifically the preference for short, clear names

Alternative Status quo Holland


Recommended name for Downtown West
Rationale Consistent with naming principles Alternatives Lyon Status Quo Downtown West / Centre-Ville Ouest Bytown Place de Ville


Parliament / Parlement
Recommended name for Downtown East
Rationale National landmark Symbol of Ottawa as national capital Easy point of reference for citizens and visitors Alternatives Bank OConnor Queen Ottawa Centre


Recommended name for new station
Alternatives Meets naming principle of Market /March major cross street ByWard Market/March Established commercial By landmark (similar to Rideau-ByWard Market/ Bayshore, St. Laurent) By Ward Market / Utilizing wayfinding and March By NSAS systems, information may be Sussex
provided to indicate it is the station for the By Ward Market



Recommended new name for Campus
Significant landmark at that location Consistent with naming principle The bilingual name currently used by the University. Existing Campus name confusing due to multiple post-secondary campuses in Ottawa

Status quo (Campus) Confusion with other campuses in City Sandy Hill University/ Universit Conflicts with Carleton U University of Ottawa/Universit dOttawa U of/dOttawa

Recommended new name for Train
Consistent with naming principles Utilizing wayfinding and NSAS systems, information may be provided to indicate it is the station for the VIA Rail station and Ottawa Stadium

Status Quo Train
Train station worked with BRT but not with rail all stations are train stations

Stadium / Stade Alta Vista



Public Engagement Process on Station Names

Pending Commission approval of report July 3 Objective is to gather the views and comments of members of public and transit customers Multiple channels:
1. 2. 3. 4. 5. 6. social media (Twitter, Facebook, Reddit, YouTube) media reports public service announcements Public displays located at City Hall and Rideau Centre during the engagement period

Public Engagement (Contd)

Take One pamphlets on all buses between July 8 20 informing transit riders how to provide feedback on report recommendations Handouts available at each station named in report between July 8 - 20 providing information on how to provide feedback Providing online simulations of the NSAS and 560-1000 systems to allow public to hear and see the recommended station names in English and French


System Name
An overall name will be needed for Ottawas rail transit system:

The system name should encompass both the Confederation Line and the current O-Train line
Examples from other cities C-Train in Calgary Subway in Toronto and New York Underground (or informally The Tube) in London Mtro in Montreal and Paris


Line Names
Each rail transit line needs an identity to distinguish it from the other lines in the system

Some cities use street names (Toronto, Philadelphia)

Some cities use non-geographic names (Vancouver, London) Some cities use colours (Montral, Boston) Some cities use letters or numbers (New York, Paris)


Public Engagement Process on System and Line Names

A consultation process will be conducted later this year Customers and residents will be asked to offer their suggestions on system and line names

Recommendations will be provided for the Commission in time for design of the station wayfinding system


Branding & Advertising

Branding of new LRT system essential: One time opportunity to create important first impression for train riders in Ottawa Primary goal at launch is to provide a positive customer experience and begin the journey through superior way finding and safety planning Maintaining contract specifications provides Transit Commission with opportunity to map out the journey year by year


Branding & Advertising

Ad revenue projections, based on past sales experience, the current advertising contract and information from the advertising industry Vehicle interiors: $50k to $100k per year Vehicle exteriors: $100k to $200k per year Station interiors: $100k to $200k per year

Numerous variables including: Estimates subject to change according to the market conditions in 2018 and beyond Technological changes for advertising media that may become available in the train environment. Industry evolving rapidly and constantly

Branding & Advertising (Cont)


For at least the first five years of operation all public information and advertising space on the inside of vehicles and in stations be dedicated to learning the system from all perspectives including wayfinding, safety and public information.


Interior Advertising
Maintain clean and distinctive look Maintain areas for institutional messages to support customer service, operational requirements, safety and public information


Station Advertising
Primary consideration for safety/security, wayfinding and operational / customer information requirements.


Exterior Advertising
Risk of damage to vehicle (i.e. window/door seals, paint) and increased maintenance which may affect availability of vehicles to meet service requirements May cause increased operational costs as RTG contract is performance based Maintain clean vehicle image and design Wraps degrade system brand Industry experience that covered windows create potential safety/security risk Recommendation: Advertising not be permitted on exterior of trains


Naming Rights for Cars

Alternative form of exterior advertising Degrades system brand Maintain clean vehicle image and design Recommendation: Naming of train cars not be permitted Does not preclude commemorative or ceremonial naming


Retail in Stations
Tunneys: 37 sq metres Rideau: 15 sq meters Hurdman: 53 sq meters Blair: 15 sq metres, lowest level

RTG contract provides for roughed in electrical, communication, water and sanitary services Requires additional capital budget request to bring space to usable condition Vendor costs to tailor spaces


Retail (Contd)
Total 2012 Transitway Retail Revenue: $72,000 Quickie: Bayshore, Gateway: Blair, Lincoln Fields, Hurdman, Orleans Canada Line in Vancouver, traditional station retail outlets closing Industry expert recommends to focus on kiosk type services such as flower cart, dry-cleaning, and retail that can tailor product offerings to time of day and season




The type of commercial or retail experience, particularly within the Transit industry, is evolving and Transit organizations are evaluating their retail operations with the objective of meeting customer expectations while ensuring the retail services are compatible with operational requirements.

Retail spaces are important and may serve as a valuable and convenient customer service for Transit Services during the first few years of operation.


Retail (Contd)
Transit agencies currently investigating station retail issue to establish a way forward and move away from traditional retail and associated operation issues (garbage, cleanliness, etc.) Internationally there are new opportunities being explored with retail in transit environments that may be relevant in North America by 2018. (i.e. South Korea virtual supermarket on wall of transit station) Preference and potential in Ottawa for portable, flexible retail (using kiosk-type set-up) with different product offerings by time of day and season needs to be explored

Recommendation: Retail spaces as per specifications be maintained and targeted to services that will be relevant to transit customers and meet organizational requirements in 2018.