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Effect of colors, sounds,

music and moods on the

Presented to:
Sir Anees Hassan Zuberi
Presented by:
Najma Javed (06-013)
Qurat-ul-ain Riaz (06-146)
Sidra Tanveer (06-228)
Mehreen Raza (06-419)
• Red represents joy, passion, sensitivity, rage,
anger, leadership, courage, longing, malice, and

• Brown suggests stability and denotes masculine


• Yellow is the color of sunshine. It's associated with

joy, happiness, intellect, and energy.
Colors (cont…)
• Green is the color of harmony, growth & health.

• Blue is the color of the sky and sea. It is often

associated with depth and stability. It symbolizes
trust, loyalty, wisdom, confidence, intelligence,
faith, truth, and heaven.

• Black is associated with power, elegance,

formality, death, evil, and mystery.
Green color is associated with
School going kids are attracted towards
bright colors like yellow because it is
the color that shows energy..
Boys go for colors like blue ..
Girls like light colors like pink ..
• Mood states are particularly important set of affective
factors, they form a part of all marketing situations and
may influence consumer behavior in many contexts.
• Informal analysis has suggested three areas where
mood effects appear to be significant and where mood
states can be influenced by marketing tactics:
3. service encounters,
4. point of purchase stimuli,
5. and communications.

• Arousing music speeds up customer activity.

• Musical ‘fit’ increases purchasing.
• Relaxing music increases on-hold waiting time.
• Rebellious adolescents listen to rebellious music.
• sedate customers sometimes prefer no music while
Research by Fontaine and Schwalm (1979)
• An experiment was conducted to learn how individuals engaged in a shopping
activity might be affected by environmental music varying in its perceived
familiarity to the shoppers.
• It was reported that, relative to no music or unfamiliar music, playing familiar
music increased subjects' arousal level. Thus, it is expected that individuals
listening to familiar music will be more aroused and spend more time shopping
than individuals listening to unfamiliar music.
• listening to familiar music seems to cause individuals to be more observant
compared to listening to unfamiliar music, shoppers were expected to perceive
more time passing.
• Because individuals were expected to feel more comfortable in an environment
featuring familiar music, their product evaluations were expected to be more
Individuals were expected to evidence more arousal, more pleasure, and a greater
sense of dominance when listening to familiar music than unfamiliar music.
Hotel Restaurant

Picture A
Picture B
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