About Us

 Students of NU-FAST.
 Currently in our 6th semester.
 Project of Strategic Brand
Management.
 Purpose:
- interaction with the corporate
world.
- gain experience.
Below The Line Promotion

 Below the line sales promotions are

short-term incentives, largely aimed
at consumers.
 Below the Line uses less
conventional methods than the usual
specific channels of advertising to
promote products, services, etc.
 Freeze-In:

 Select ion of Location:

- Mall, Mart, or Shopping plaza etc.
- considerable amount of consumers.
 freezing in such a way that would
create curiosity among the consumers
present at that location & hence create
brand awareness.
 this activity shall be conducted by six
members:
- 2 female.
- 4 male.
 Feedback

 At the end of this activity we would

provide you feedback regarding your
brand in the following ways:
- Interviews
- Questionnaires.
- Our personal observation.
- Video.
 Demonstration
(Sample Video)
 Sponsorship

 In order to conduct this activity we

would expect/appreciate co-
operation in the following ways:
- Material.
- Monetary help.
-
 Thank You!!!

Any Questions???