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INTRODUCTORY LECTURE MKTG 133 E-commerce and Internet

ROSEMARIE T. GENORGA

SCOPE OF PRESENTATION

Course Description Course Objectives Content Outline Course Requirements, Evaluation and Methodology Introductory Lecture

TUA Philosophy

Preparing for life through God-

Centered Education and Service

TUA Vision
A premier Christian University in Asia and the Pacific transforming a community of learners as leaders towards humane society.

TUA Mission
To promote the formation of integrallydeveloped, competent, productive and socially responsible citizens by: Instilling Christian in all its academic programs, co-curricular and extra activities,

Providing effective and efficient services for a quality learning environment, Extending our ideals of service learning for our partners by empowering communities to be self-reliant and by collaborating with other institutions,

Encouraging self-improvement among employees to gain higher competence and better skills towards service excellence, and

Exercising situational and servantleaderships in the sound management of our human and material resources

TUA Core Values

Teamwork We move as one in the

spirit of mutual trust, loyalty and solidarity to achieve our common goals.

Integrity We uphold honesty,

accountability, and fairness in the performance of our tasks.

Innovation We courageously explore


avenues to develop new programs and processes to assure the faithful achievement of our institutional goals and objectives.

Excellence We are guided by


the highest standard in performance of our duties in instruction, research, and the community service.

Social Responsibility We commit to


deliver services through an integrated community development programs.

Course Description

marketing133 syllabus.docx

The Four Ps
Marketing Mix

Product

(Distribution)

Place

Price

Promotion

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7 Ps of Marketing
1. 2. 3. 4. 5. 6. 7. Product Place Price Place People Process Physical Layout

Product

Here, you need to clearly define exactly what your product / service is using variables such as; - how it is to be used - its features and benefits to potential customers - what wants and needs it fulfils - packaging - what models / sizes - how it compares to similar products in the market *what stage is it in the product life cycle

PLACE - where will your product / service be sold (ie outlets) - how will it be distributed (ie via wholesalers) - how will it be stored (ie warehousing)

PRICE - retail / wholesaler price structure - discounting structure - is it a cash cow or a dog PROMOTION - advertising - sales promotion - personal selling - sponsorship - direct mail

PEOPLE - all the people involved from the creation of the product / service to it being consumed PROCESS - all the procedures and systems involved from the creation of the product / service to it being consumed

PHYSICAL LAYOUT - quality of physical layout (ie shops / websites) The marketing mix is thus a combination of the above Ps that a business engages in so as to best meet the needs of its customers and potential customers. Getting the mix right enables a business to meet its marketing objectives (to satisfy customers).

Defining Marketing
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and value with others.

It is a system concerned with the planning and development of products and services, determination of prices, creation of promotional programs and distribution system to prospective market for satisfaction of their existing needs, wants, thus maximizing profits in the long-run.

Marketers are not the buyers Marketers are marketing organization, product or services sellers, producers, manufacturers, wholesalers or retailers of goods Marketers are not the buyers Marketers are marketing organization, product or services sellers, producers, manufacturers, wholesalers or retailers of goods

Two classification of market 1. Consumer market Market are buy goods for their people with own personal use needs to 2. Industrial market satisfy, capacity buy goods for or money to business operation or spend and for re-sell purpose willingness to buy
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