ORGANISATION FAMILIARIZATION PROGRAMME

MRF TYRES LTD, KOTTAYAM

NEED AND OBJECTIVES

o To know the history and growth of the company o To identify the structure of the company o To study the various departments and their functions o To study about the various products and services offered by the company o To analyze the financial performance of the company o To study the strength, weakness, opportunities and threats faced by the company

METHODOLOGY
o The methodology of the study is through collecting the primary and secondary data. o Primary data refers to the data collected by the investigator directly through primary sources. It includes

Observation Method Personal Interview

o Secondary data refers to the data collected from already published journals and magazines. It includes Brochures Websites

OVERVIEW OF THE SECTOR

o Integral part of the Auto Sector. o On a volume basis, the three major segments for the tyre industry are Two-wheelers, Passenger Cars and Truck & Bus. o The sector is raw-material intensive, with raw material accounting for 70% of the total costs of production. o At present there are 40 listed companies in the tyre sector in India. o For the year 2010-11 the industry has clocked a turnover of almost Rs. 30,000 Cr.

COMPETITORS
o o o o o o o o o Bridgestone Michelin Good Year CEAT Apollo Tyres TVS Yokohama Continental Pirelli

TARGET CUSTOMERS
o Automobile manufacturers o Two wheeler owners o Passenger car owners o Truck & bus owners o Defense o Rally people o Industries

KEY SUCCESS FACTORS

o Major raw material (natural rubber) is locally available. o The factory has different specialized plants for the production of various products. o Work is done 24 hours a day. o Strict quality measures. o Use of modern technologies and concepts. o Highly evolved Research and Development wing o Aggressive marketing Policies.

COMPANY PROFILE
o Madras Rubber Factory, popularly known as MRF o Established in the year 1946 by K.M.MAMMEN MAPILLAI at Thiruvattiyur in Chennai. o India's largest tyre manufacturing company. o Holds more than 20% of the market share. o The company carters to all vehicle segment from commercial vehicle and passenger cars to 2 - 3 wheelers and tractors and has a strong presence in both radial and cross ply segments.

Continued
o Now it has manufacturing facilities at Chennai, Arkonam, Kottayam, Goa, Pondicherry, Medak and Tiruchirappalli. o It has a distribution network of more than 2500 outlets in the country. o It export tyres in over 75 countries globally. o Ranked highest in the JD Power Asia-Pacific 2010 India Original Equipment Tyre Customer Satisfaction Index (TCSI) Study

PRODUCT DETAILS
o o o o o o Truck tyres-tube type and tubeless type Light truck tyres Special tyres for defence Tyre for industrial applications Agricultural tractor and tiller tyres Off the road tyres-solid tyres and earth mover tyres o Passenger tyre-bias ply and radial o 2/3 wheeler tyres o Specialized tyre for motor rallies

FUNCTIONAL DEPARTMENTS
o Production Department o Human Resource Department o Accounts and Finance Department o Quality Assurance Department o Engineering Department o Industrial Engineering Department o Technical Department o Security Department

ORGANISATION CHART
General Manager

Plant Production Manager

Plant Accounts Manager

Plant HR Manager

Plant Technical Manager

Plant Quality Assurance Manager

Plant Industrial Engineering Manager

Plant Senior Security Officer

Plant Engineering Manager

Manager Plant I Plant II Plant III Plant IV

Assistant Manager Accounts

General Supervisor Time office

Technical Officer

Quality Assurance Officer

Assistant Manager Planning

Security Officer

Electrical Maintenance Civil Engineering Mechanical Maintenance

Technical Supervisor Staff Foreman Operators

Quality Assurance Supervisor

Supervisor

Guards

Staff Supervisor

Workers

Operators

Operators

Workers

Supervisor

Workers Workers

CONCLUSION
o Madras Rubber Factory mobilized itself as the market leader. o The strong performance of MRF is because of combined efforts of management and employees. o MRF provides high quality and technologically superior products to its customers. o The company has the provision to find out which tyre is manufactured by which worker. o There is no compromise on the quality policy makes them King of Kings in tyre industry. o If they implement the suggestion put forward, will help them to improve profit and helpful for the workers.

LEARNING
o MRF Ltd. is the No. 1 tyre manufacturer in the country and the 12th largest in the world. o MRF exports its products to more than 75 countries worldwide. o MRF is the first Indian company to export tyre to the US. o The company is providing good working environment. o MRF is the first company in India that manufacture and market Nylon tyres, passenger tyres commercially. o Profit is comparatively low because of the rapid variations in the cost of the raw materials.