Prestige Institute Of Management & Research

Topic:- Online Pricing, Online Market Research, Legal problems of Real time marketing and information marketing, Electronic customer support & consumer benefits.

Submitted To:Prof. Rajeev Bhatnagar

Submitted By:Neeraj Raghuwanshi Amit Baghel Lokesh singh Patel Neeraj swamy

 Online pricing is the price assigned to items that

are purchased via internet shopping. Example: priceline.com customer are able to find which price range the want to spend on and then select the item. Hotwire.com- user can search for the lowest prices. EBay .com- where online auction are done.

Shipping 2. Sales Tax 3. Payment methods 4. Other exp.

1.

Online marketing research is the process by which companies use the Internet to gather data to evaluate sales of product and how far the customers are satisfied. They identify the demand of the costumer and try to manufacture product according to consumer needs and wants.

 High speed and low cost .

Identifying areas for growth .

Help a company learn more about its target

consumers. When used properly, online marketing research can be an effective tool that a company can use to experience higher revenues. Reduces the usage (wastage) of paper work, postage charges, phone charges, labour charges and printing expenses

 Some time data can we misleading .

Some time consumer feel unsafe in providing the data

because he things his data can be misused. Some time the potential buyer may not be using internet facilities.

 The real-time imperative is here. Consumers have higher

expectations for responsiveness, participation and relevance than ever before. 42% of consumers think brands should respond to their questions within an hour. News, memes and trends are travelling faster than ever, as our attention spans get shorter, dropping by 58% in the last 10 years.
A real-time marketing program will enable the successful

migration from an outbound centric organization to a best-inclass enterprise focused on inbound interactions that drive more profitable and loyal customers. Example : online tickets booking

 A system that analyzes and assesses marketing information, gathered

continuously from sources inside and outside an organization. Timely marketing information provides basis for decisions such as product development or improvement, pricing, packaging, distribution, media selection, and promotion Comparison of two mobile phone:
Factors Body Memory Camera 130 gm 2GB 13Mp Sony xperia Z 140 gm 2GB 13.1 Mp

Android
Battery loudspeaker Network

4.2.2
2600 70 db 2,3,4 G

4.1.2
2330 60 db 2,3 G

Customer support is a range of customer service to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. Example :- customer care of Tata sky Dell computers Online Nokia care center

E-CRM can be defined as the use of the internet, various electronic touch-points as well other telecommunications related means to initiate and manage the relationship that exists between an enterprise and its customers/prospects. There are many technology channels today through which eCRM programs are executed and managed.

 Fostering Relationship with Customers.

Provision of Personalized Services.

Quality of Service & Delivery. Transaction and Processing Speed.

Convenience.