Beruflich Dokumente
Kultur Dokumente
Issue
Rapid economic growth lead to environmental deterioration Finding the determinants of green purchasing behavior Practices of environmental responsible behavior is still low Cost of green product is high from non-green product
Statement
Green products as the response towards this environmental deterioration Being socially responsible by offering environmental products and services to sustain a competitive advantage in the business world
Data
The Malaysia market for environmental services, which barely existed a decade ago, has grown by 30-40 percent a year (Environment Business in Asia, 1999). 83% of Malaysian respondents reported online that their views on a companys friendliness to the environment would influence their purchases of products and services (Our Green World, 2008).
Reasons
Been very few studies conducted on green purchasing behavior Benefit future marketers and future researcher
What are the factors that influence green purchasing behavior towards IKEAs product? What the level of green purchasing behavior towards IKEAs products?
Consumers Environmental Attitude Perceived Quality on Green Product Consumers Environmental Concern
Sources: Iravani et. al, 2012, Study of Factors Affecting Young Consumers To Choose Green Product. Kaman Lee, Opportunities for Green Marketing: Young Consumer
Descriptive Analysis
Frequency 64 36 90 4 3 3 14 48 29 7 2
Age
Less than 25 years old 26 35 years old 36 45 years old 46 55 years old 56 years old and above
Marital Status Married Divorced Single Occupation Workers Not Working Self-Employed Highest Education SPM STPM Diploma Bachelor Degree Master Degree Monthly Income Less than RM2000 RM2001 RM3999 RM4000 RM 4999 RM5000 and above
62 4 34 94 2 4 20 2 25 47 6 23 58 8 11
Num .
Variable
Type of Variable
Cronbach Alpha
Score
No. of Item
1. 2. 3. 4.
Green Purchasing Behavior Consumers Environmental Attitude Perceived Quality of Green Product Consumers Environmental Concern
6 4 3 4
Used Descriptive Statistics such Mean Analysis to obtain mean and standard deviation.
Descriptive Statistics N TOTALGPB (DV) TOTALEA (IV1) TOTALPQ (IV2) TOTALEC (IV3) Valid N (listwise) 100 100 100 100 100 Mean 4.02 4.45 4.10 4.01 S.d 0.562 0.526 0.765 0.487
Used Descriptive Statistics such Mean Analysis to obtain mean and standard deviation. Items Mean S.d
Green Purchasing Behavior
When I have a choice between two equal products, I purchase the one less harmful to other people and the environment. When I want to buy a product, I look at the ingredients label to see if it contains things that are environmentally-damaging. I prefer green products over non-green products when their product qualities are similar I choose to buy products that are environmentally-friendly. I buy green products even if they are more expensive than the non-green ones. I have avoided buying a product because it had potentially harmful environmental effects.
TOTALGPB (DV)
TOTALEA (IV1) TOTALPQ (IV2)
Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N
1 100 .547** .000 100 .417** .000 100 100 .454** .000 100 100 1 1
TOTALEC (IV3)
**Correlation
Pearson Correlation
Sig. (2-tailed) N
.542**
.000 100
.419**
.000 100
.409**
.000 100
1
100
The overall variables have the value of Cronbachs Alpha more than 0.700 which is good for the research (Zikmund, 2003) Determine that the three major factors influencing the green purchasing behavior towards IKEAs products. To measure the relationship between independent variable and dependent variable with the Correlation Coefficient between the consumers environmental attitude, perceived quality of green product, consumers environmental concern and towards green purchasing behavior. According to the S Cohen, 1988, 0.5 1.0 is the strong positive relationship.
IKEA
factors like perceived quality should be always highlighted and improved. the product should be more suits with the Malaysias culture. should aware about their product adaptation be a role model to the Malaysian society practices use green product begin from their home and firms help to save Malaysia environment and can reduce the environmental pollutions occurs. consumers should have positive attitude such willing to spend on green product it will save their spending and also helps them to protect the environmental. to discover or investigate this research in depth on green purchasing behavior towards green products. add in more variables towards this study use different sample size and sampling design
Government Sectors
Public
Future Researcher