Colgate-Palmolive Company

PRATEEK DAVE Area Sales Officer, COLGATE Ltd.

 What business we are?

Colgate-Palmolive Company is an American diversified multinational corporation focused on the 1. Production, 2. Distribution, & 3. Provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).

Information

Industry: Personal products Founded: 1806 Headquarters: New York City, New York ,U.S . Key people: Ian M. Cook, CEO Revenue: US$15.3 billion Employees: 36,002 Website: www.colgate.com

Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.

Achievements
Colgate has been ranked as Indias #1 Most Trusted Brand across all categories from 2003 to 2007 and 2009 to 2011 51% market share in the toothpaste segment 48% market share in the toothpowder market 30% share in the toothbrush market

Product
ORAL CARE
Toothpastes Toothbrushes Kids Products

Whitening Products
PERSONAL CARE HOUSEHOLD CARE FROM THE DENTIST Gingivitis Treatment Sensitivity Treatment Fluoride Therapy Deodorants Bar Soaps

Dishwashing Liquid
Household Cleaners Institutional Products.

Body Wash
Toiletries

Colgate Dental Cream

Spreads around and penetrates in between teeth for all around decay protection. Protects all the teeth even where the tooth brush does not reach. Great mint taste freshens the breath. Protects against root caries. Cleans and makes teeth whiter Repairs early decay spots

Colgate Herbal

Colgate Herbal White ... combines the expert science of Colgate with a unique blend of eucalyptus, Melissa and mint herbs. Strengthens teeth and safe to use everyday

Colgate Active salt

Has the power of Active Salt Its unique formula fights germs Gives you healthy gums and teeth Refreshing eminty taste

Colgate sensitive

This is a sign of sensitive teeth and this pain is cold by Dentinal sensitivity. You will notice improvement in 2-4 weeks.

Colgate kids
Colgate Spongebob

Colgate Kids Barbie

Colgate Junior in Mild Mint

She'll be telling you it's time to brush when you give her Barbie Sparkling Bubble Fruit toothpaste. It tastes like bubble gum, but helps prevent cavities with Colgate's special fluoride formula

Colgate advanced whitening

Restores natural whiteness

Prevents stains for adhering

Fights tartar, cavities and plaque

Customer Wants / Needs / Demand Better Quality products Cheaper in Price. Variety

Target Customer of the Product Rural People Middle Class Upper Middle Class Upper Class

PRICE
Colgate Dental cream Active salt Max Fresh Total Sensitive Kids Advanced Whitening Herbal Cibaca Fresh energy gel 20gm 5 Rs. ------------------40gm ----------26Rs. ------50gm 14Rs. 14Rs. 15Rs. --35Rs. ----14Rs. ----75gm --------35Rs. ----27Rs. ------32Rs. --------------35Rs. --60Rs. ----30Rs. 18Rs. 55Rs. 65Rs. ----53Rs. ----55Rs. ----------55Rs. 28Rs. 66Rs. 80gm --100gm 30Rs. 30Rs. 150gm 45Rs. --200gm 56Rs. 56Rs. ------------------300gm 86Rs.

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Distribution The distribution strategy proposed for the Colgate is through Dentists drug stores grocery stores large retail stores department stores.

Sales & Distribution Channel

Company Manufacturin g Unit

2-2.5%
Wholesaler

Retailer

Customer

7-8%

 Shelf life: Most toothpastes typically have an expiration date two years after manufacture.

Provide shelf, hoardings, posters for distributors and retailers Oral care heath mobile workshops

Why Colgate?

Easily Availability Zero Shortage 4.3 million total outlets across the country Shop designing Providing credit life of 15 days along with return policy Attractive Packing Efficient distribution network Serviced by company field force, more than 1800 stockiest & super stockiest & their field force.Highest in India

Basic Requirements

Miminum 800sq.ft area for storage. Rs. 100000 for security deposit for distributor. Potential untapped area. TIN no. ( Tax-Payer Identification Number)

Form

Thank you

Safed daanth Har dum