TATA NANO V/S MARUTI 800

PRESENTED BY:

POONAM PAREEK

INDIAN AUTOMOBILE INDUSTRY

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.

INDIAN AUTOMOBILE COMPANY INDIAN AUTOMOBILE INDUSTRY

India is the 11th largest Passenger Cars producing countries in the world and 4th largest inHeavy Trucks.

India is the 11th largest Passenger Cars producing countries in the world and 4th largest inHeavy Trucks.

TATA

MOTORS

Company Profile
Industry : Automotive Manufacturing

Tata Motors is part of the Tata Group which is one of the top five business houses in India, having history of 185+ years of successful business ventures. Turnover of R. 652 crores An Indian automotive major with signific ant markets in Europe, Australia, South East Asia, Middle east and Africa. Today, Tata Motors is the second largest passenger vehicle player in the domestic market with a market share of 16.6%

Distribution
So far we know TATA, its business has been extended to the overseas i.e. to the Europe, Africa, U.S & Australia.
Hence it has n-number of showrooms in India & outside of India. The exclusive showrooms are the best distribution channels for TATA itself.

Tata nano.
The ONE lakh that car drives ONE billion dreams

Idea generation
I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution. RATAN TATA source:- Business standard

Why the name Nano? Nano stands for superior technology and small in size. This is what this car depicts and hence the name Nano.

SWOT Analysis
STRENGTH Price, mileage, style, brand name, all weather vehicle, first innovation. Fiber body, low suspension power, low engine capacity, light vehicle, not suitable for hilly areas, delay due to singur violation.

WEAKNESS

OPPORTUNITY Bikers can be motivated, auto rickshaw & second hand market can be motivated. THREAT Other competitors (Bajaj, Maruti , Tara tiny) not eco-friendly, Govt. may come with new rule.

Quick Specification

Price: Price: Engine: Engine: Power: Power: Torque: Torque: Gearbox: Gearbox: Top Speed: Top Speed: Fuel Efficiency: Fuel Efficiency: Length: Length: Width: Width: Height: Height: Wheelbase: Wheelbase: Ground Clearance: Ground Fuel TankClearance: Capacity: Fuel Tank Capacity: Kerb Weight: ~ Kerb Weight: ~

1.2lakh onwards 1.2lakh onwards 624cc, in-line, twin-cylinder 624cc, in-line, 34PS@5500rpmtwin-cylinder 34PS@5500rpm 48Nm@2500rpm 48Nm@2500rpm 4-speed manual; Cable operated 4-speed manual; Cable operated 95-100kmph (Speculated) 95-100kmph (Speculated) 20kmpl (claimed) 20kmpl (claimed) 3100mm 3100mm 1500mm 1500mm 1600mm 1600mm 2230mm 2230mm 180mm 180mm 15lt. 15lt. 600kg. 600kg.

What makes the TATA NANO so cheap!!!

Top View of TATA NANO

COMPARISION
FEATURES Variants Price Sales per month 2 4000-5000 Units DIMENSION 3.34m 1.4m 1.44m MARUTI 800 3 800Units TATA NANO

Rs 1.9-2.3 lakh Rs 1.3-1.9 lakh

Overall length Overall height Overall width

3.1m 1.6m 1.5m

Fuel efficiency Maintenance

18-20 Km/l Rs 300-400

16-18 km/l Rs 300-400

ENGINE
Type No. of cylinders Top speed Looks Noise and harshness MPFI,frontwheel MPFI,rear wheel drive drive 3 120km/hr outdated less noisy 2 90km/hr latest more noisy

CONCLUSION
Finally, it can be concluded that Maruti 800 tops speed as it is best for city ride and easy to maintain at traffic... But for early adapters who believes in Tata product and new model of car i.e. cheap in price with fashionable looks, then they must go for Tata Nano