Beruflich Dokumente
Kultur Dokumente
Typologies
Supplemental reading:
Brewster, Karin L. and Irene Padavic. 2000. Change in Gender Ideology, 1977 1996: The Contributions of Intracohort Change and Population Turnover. Journal of Marriage and the Family 62(2):477-487. pay close attention to page 479, Figure 1, Tables 3 and 4.
2.) Interval score: 0, 1, 2, 3 3.) Find some underlying interval measure that the ordinal measure captures.
(example: spending per student in college rankings.)
4.) Percentile score or z-score (for the statistically inclined). Our choice of scale can affect the apparent size of the effect, the statistical significance of the effect, or even (once in a while) the direction of the effect.
note: People do not always respond to this scale in the correct order, so you sometimes have to chose between scoring it as a Guttman scale or as an index!
Semantic Differential Scale a scale that asks respondents to choose between two opposite positions using qualifiers to bridge a gap between two opposites. example: feelings about a musical selection: traditional - - - | - - - | - - - | - - - modern simple - - - | - - - | - - - | - - - complex
A true Likert scale creates a single scale from all of the items, then rescales each question according to the overall scale score for each response to each item.
this is a complex technique similar to item analysis.
Typologies
Typologies are ways of scoring nominal variables.
one dimension: alligator prey items two dimensions: liberal/conservative media orientation with respect to social and economic issues. multidimensional: tracking stock trends with spotfire and other high-tech programs.
When you treat nominal variables as nominal variables, you have the advantage of being conservative with respect to modeling assumptions.
1414 521
302
254 856
643
703 1676
40
48 108
756
409
914
357
771
441
3325
1611
237
1832
There seem to be some patterns here, especially on the diagonals, but how do we make sense of all this?
Summary Questions
1.) Invent two Likert items that could measure attitudes toward nuclear power and that could be used in a questionnaire. 2.) Suppose you wanted to create an index for rating the quality of colleges and universities. Describe two measures you would use, and how you would scale each one. 3.) Would Babbie agree Brewster and Padavics measure of gender conservatism should be called a Gender Conservatism Scale? Explain. 4.) Compare and contrast a Social Distance scale to a Guttman Scale.