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Group - 5
Aneesha -121202036 Anand Asok -121202062 Jagadish -121202097 Mithun Jose -121202106 Azad -121202107 Vimal Kanth -121202127

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WHAT IS FACEBOOK ???

Facebook is a social networking service for connecting the people all over the globe Facebook was launched in February 2004 and its mission is to give people the power to share and make the world more open and connected Facebook means many things to many people : Keeping in touch with family, friends, business colleagues and professional contacts Sharing thoughts, activities, photos, videos, events and hobbies

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HARD FACTS : FACEBOOK

Facebook has reached 1 billion users in the world on October 2012

In January 2013, the countries with the most Facebook users were
United States with (168.8 million) Brazil with (64.6 million) India with (62.6 million) Indonesia with (51.4 million) Mexico with (40.2 million)

People spend over 700 billion minutes per month on Facebook More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
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HARD FACTS : FACEBOOK

There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups & events There are more than 250 million active users currently accessing Facebook through their mobile devices There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products Source: http://www.facebookemarketing.com/

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WHY FACEBOOK AS MARKETING TOOL ??

Knowing about the current networking potential of Facebook, Learn how to make business out of it Facebook is NOT Free! It is costing your small business a fortune! Business owners need to be aware of the changes and the opportunities that are available

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HOW MARKETING CAN BE DONE ??

The important steps to be followed are:

1) Set Up a Professional Personal Profile 2) Like Pages your Customers Like 3) Set up your Business Page 4) Set up a Group 5) Set up a Facebook Ad Campaign 6) Link Facebook to your Business Website 7) Engage and Engage

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BUSINESS MODEL OF FACEBOOK

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BUSINESS MODEL OF FACEBOOK

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REVENUE MODEL OF FACEBOOK

The main sources of revenue for Facebook are: Fan Pages Sponsored Polls Applications Interactive Ads Virtual Gifts

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Facebook comes under Network Effect Model

Source: http://www.riseinteractive.com/blog/post/year-in-review-how2012-treated-facebook
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FACEBOOK ADVERTISING
Facebook ads allows you to promote your business, get more fans for your business and drive more leads for your sales team. To get started visit http://www.facebook.com/adve rtising, and click create an ad.
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Source: http://www.kaushik.net/avinash/facebookadvertising-marketing-best-metrics-roi-business-value/
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SPECIFYING TARGET PREFERNCE

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SETTING CAMPAIGNS, PRICING AND SCHEDULING

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ANALYTICS

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Metrics Used: Cost-Per-Thousand Impressions (CPM) Cost Per Click(CPC) Click through Rate (CTR)= Clicks/Impressions (expressed as %) Cost Per Acquisition (CPA)

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ANALYTICS

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Source :http://mashable.com/2012/04/18/facebook-ads-manager-action-measurement/
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SWOT ANALYSIS

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STRENGTHS
Strong Integration Multiple Income Streams Multi-platform

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Allows for discussion of diverse content

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WEAKNESS
Reliance on Ads for Revenue Relies on acquisition of Existing Ideas Growing User Distrust

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OPPORTUNITIES
Acquisitions provide rapid future growth

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Emerging markets
Mobile site improvements

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THREATS
Revenue numbers dissuade future investments Declining site visitors Marketers not seeing good returns

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FACEBOOK MARKETING : BENEFITS FOR A BUSINESS

Get more attention from search engines Tap into the social network Target a global digital audience Attract unlimited fans and potential new clients Sync company blog to your Facebook page Track fan promotions Facilitate fan-to-fan interaction

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FACEBOOK MARKETING TOOLS

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RESULTS . !!!

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Source: http://allfacebook.com/facebook-marketing-infographic-engagement_b98277
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THANK YOU

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