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  • Eman Azmi: (Training Expert)

    Hochgeladen von

    Anirudh Ram
    29 Ansichten15 Seiten
    The document outlines the key aspects of a promotion mix and personal selling strategies. It discusses the different elements of a promotion mix, including advertising, personal selling, sales promotion and publicity. It then defines personal selling and explains why it is an important part of the promotion mix. The document also lays out the steps in an effective selling process, from prospecting and qualifying leads to follow up after a sale. Finally, it identifies the skills of a "SUPER" salesperson, such as being a risk taker and problem solver.

    Originalbeschreibung:

    The art of selling

    Originaltitel

    Selling

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    The document outlines the key aspects of a promotion mix and personal selling strategies. It discusses the different elements of a promotion mix, including advertising, personal selling, sales promotion and publicity. It then defines personal selling and explains why it is an important part of the promotion mix. The document also lays out the steps in an effective selling process, from prospecting and qualifying leads to follow up after a sale. Finally, it identifies the skills of a "SUPER" salesperson, such as being a risk taker and problem solver.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    29 Ansichten15 Seiten

    Eman Azmi: (Training Expert)

    Hochgeladen von

    Anirudh Ram
    The document outlines the key aspects of a promotion mix and personal selling strategies. It discusses the different elements of a promotion mix, including advertising, personal selling, sales promotion and publicity. It then defines personal selling and explains why it is an important part of the promotion mix. The document also lays out the steps in an effective selling process, from prospecting and qualifying leads to follow up after a sale. Finally, it identifies the skills of a "SUPER" salesperson, such as being a risk taker and problem solver.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 15

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix. 1.Promotion 2.Personal & nonMix. personal elements. 3.What is personal selling? 4.Why personal selling?

    5.Promotion Strategies.

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix. 1.Promotion 2.Personal & nonMix. personal elements. 3.What is personal selling? 4.Why personal selling?
    Personal Selling

    Advertisin g

    Promotio Sales n Mix Promotion


    Publicity

    5.Promotion Strategies.

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix. 1.Promotion 2.Personal & nonMix. 2. personal Personal & nonelements. personal elements. 3.What is personal selling? 4.Why personal selling?

    Advertisin g
    Personal Selling

    Promotio Sales n Mix Promotion


    Publicity

    5.Promotion Strategies.

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix.

    2.Personal & non2. personal Personal & nonelements. personal elements. 3.What is personal 3. What is personal selling? selling? 4.Why personal selling? 5.Promotion Strategies.

    Advertisin g
    Personal Selling

    Promotio Sales n Mix Promotion


    Publicity

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix. Personal Selling

    2.Personal & nonpersonal elements.


    3.What is personal 3. What is personal selling? selling? 4. Why personal personal 4.Why selling?

    market
    money (cost) Product

    5.Promotion Strategies.

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix. Personal Selling

    2.Personal & nonpersonal elements.


    3.What is personal selling? 4. Why personal personal 4.Why selling? 5. Promotion Strategies. 5.Promotion Strategies.

    market
    money (cost) Product

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix.

    2.Personal & nonpersonal elements.


    3.What is personal selling? 4.Why personal selling? 5. Promotion Strategies. 5.Promotion Strategies.

    promotion efforts Produc er Distribution Channels Custom er

    demand

    Eman Azmi (Training Expert)

    Part (I):
    1.Promotion Mix.

    2.Personal & nonpersonal elements.


    3.What is personal selling? 4.Why personal selling? 5. Promotion Strategies. 5.Promotion Strategies.
    Produc er

    promotion efforts

    Distribution Channels

    Custom er

    demand

    demand

    Eman Azmi (Training Expert)

    Eman Azmi (Training Expert)

    Part (2):
    1.Steps in effective selling process.

    2.SUPER sales person skills.

    Eman Azmi (Training Expert)

    Prospectin g& qualifying


    Identify qualified potential customers

    Preapproac h
    Learn as much as possible about customer

    Approac h
    Make a relationship

    Presentation & demonstratio n


    Tell the product story & focus on customer benefits

    Handling objection s
    Overcome customer objections

    Closing
    Ask for an order

    Followup

    To insure customer satisfaction & repeat business

    Eman Azmi (Training Expert)

    Part (2):
    1.Steps in effective selling process.

    Risky & innovator

    Sense of mission
    Partner & team player Solving problems Rejections are Eman Azmi (Training Expert) information

    2.SUPER 2. SUPER sales sales person skills.

    Eman Azmi (Training Expert)

    Eman Azmi (Training Expert)

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