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A brief introduction..
Established by GS Parker in 1888 Parker Pen Company, the manufacturer of writing instruments based in Janesville, It sold its products in 154 countries In February 1985, the globalization experiment was ended, In January 1986, the writing division of Parker Pen was sold for $100 million to a group of Parker's international managers and a London venture-capital company.
Problem identification
Dollars skyrocketing value hampered profits Moreover it eclipsed Parkers inefficiency Outdated and inefficient manufacturing facilities Lack of coordination between production and marketing departments. Marketing department unable to plan even the short run game plan Headquarters least bothered about overall revamp. Subsidiaries and distributors left to their whims and fancies Unable to segment the markets and place the products Common advertisement
Instant coordination strategy be implemented. Specialized coordinating officer be appointed. Two way communication required
continued
A hit advertisement in a nation may backfire in another To deploy an advertising big daddy and work out the whole process under mutual understanding
Thank you