Business plan Cool gadgets

Wednesday, July 24, 2013

Entrepreneurship Skills

Business description
Our plan is to get the items like circuit board, resistors, capacitors, LDRs, LEDs, and ICs etc from different manufacturers and then do the in house assembling of the integrated circuit boards. The production of the body of these gadgets will be outsourced to plastic and chip manufacturers. We will just provide them the specification we require. Our core competency will be in assembling the product and marketing it. We have to hire some workers who are good at soldering. This will ensure that our blueprints dont get copied. Uniqueness of the products.
Wednesday, July 24, 2013 Entrepreneurship Skills

Product portfolio
Breathing LED pendent. Lie detector gadget. Touch sensitive alarm. Gas leak detector. Shadow sensor alarms. Human reaction time sensor. Metal detectors.
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Wednesday, July 24, 2013

Circuit diagrams

Lie detector

Gas leak detector

Shadow sensor alarm

Wednesday, July 24, 2013 Entrepreneurship Skills

Human reaction time sensor

Circuit diagrams

Metal detector

Breathing light pendent

Wednesday, July 24, 2013

Entrepreneurship Skills

Target customers
COOL GADGETS has identified three distinct market segments that they will target. The first segment is family home owners, typically with children, next is the single home owners and third is the youths (tech geeks). These three segments have been chosen because families with children typically have a large number of electronic devices and the upper income single home owners often adopt technology using lots of gadgets in their home. The fourth segment is commercial businesses.
Wednesday, July 24, 2013 Entrepreneurship Skills

Industry background

Wednesday, July 24, 2013

Entrepreneurship Skills

Industry prospects

Wednesday, July 24, 2013

Entrepreneurship Skills

Marketing plan
1. Pricing strategy:penetration pricing 2. Distribution channels:retail distributors and wholesalers. large retail outlets like ezone online retailers like junglee,jabong,snapdeal. 3. Target customers COOL GADGETS has identified three distinct market segments that they will target. The first segment is family home owners, typically with children, next is the single home owners and third is the youths (tech geeks). These three segments have been chosen because families with children typically have a large number of electronic devices and the upper income single home owners often adopt technology using lots of gadgets in their home. The fourth segment is commercial businesses.
Wednesday, July 24, 2013 Entrepreneurship Skills

Advertising and promotion

Social networking sitescreating forums to discuss Pamphlets Our own website Intermediaries like just dial.

Wednesday, July 24, 2013

Entrepreneurship Skills

Market
A survey conducted by Hindustan Times and CNN-IBN (carried out by MaRS Monitoring and Research Systems) on the 18-25 years population spread across 18 major cities in India has thrown in some very interesting statistics and reflection of the mindset that youth in a city share.

Wednesday, July 24, 2013

Entrepreneurship Skills

Market

Wednesday, July 24, 2013

Entrepreneurship Skills

Competition
Competition mainly from Chinese manufacturers. From competitors offering it at higher price with more futures.

Wednesday, July 24, 2013

Entrepreneurship Skills

operations
Sourcing of material from suppliers. Design of products. Assembling of products. Personnel needs. 4 Engineers. Finance manager. Marketing manager. General manager.
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Wednesday, July 24, 2013

Financials
ROE
25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 1 2 3 ROE

Net Profit %
7.60% 7.40% 7.20% 7.00% 6.80% 6.60% 6.40% 6.20% 6.00% 1 2 3 Net Profit %

Wednesday, July 24, 2013

Entrepreneurship Skills

Risks
Reverse engineering. Low cost products.

Wednesday, July 24, 2013

Entrepreneurship Skills

THANK YOU

Wednesday, July 24, 2013

Entrepreneurship Skills