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ABOUT RELIANCE GROUP FOOD AND GROCERY SEGMENT IN INDIA RELIANCE IN RETAIL ABOUT RELIANCE FRESH ( ASPECTS OF RETAILING)
SPAR
RELIANCE FRESH VS SPAR
ACKNOWLEDGEMENT
I WOULD LIKE TO THANK PROF. MEGHNA VERMA FOR GIVING US THIS PROJECT AS A PART OF CURRICULAM. I WOULD ALSO LIKE TO THANK MY CLASSMATES FOR GIVING US VITAL INFORMATION AND ADVICE, WITHOUT WHOM THIS PROJECT WOULD HAVE BEEN INCOMPLETE. AT LAST BUT ABOVE ALL I WOULD LIKE TO THANK MY PARENTS FOR THEIR UNCONDITIONAL LOVE AND SUPPORT THROUGHOUT MY LIFE.
RELIANCE GROUP
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 58 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India.
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14 States
Reliance Mart (Hypermarket) 95000 Products Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon
Reliance trends ( Apparels and accessories) Reliance wellness (Medicine, health care and Beauty Products)
Reliance footprint Reliance time out (Books, toys, music and gifts)
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o Reliance jewels o Reliance AutoZone (Auto accessories and services) o Reliance Living Homeware.
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RELIANCE FRESH :
Industry: Retail
Type: Supermarket
Chairman & Managing Director: Mukesh Ambani
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SWOT ANALYSIS
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STRENGTH:
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WEAKNESS:
Poor inventory control
Opportunities:
Farm to fork, No middlemen, Farmers Customer
five years
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THREATS:
International Retail Giants: Carrefour, Metro AG, Tesco. Bharti Wallmart (Farm to Fork) Operating cost are too high
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PLACE:
Located in small commercial complexes close to 3-4 residential areas
Observation: Close to cross roads Almost in all Major areas: Banashankari, Banaswadi, Bannerghatta road, RMV extension, Doddaballapur , Mattikhere (approx. 16 outlets across bangalore)
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PRODUCT RANGE:
Vegetables and fruits
PROMOTION:
Main idea make bulk purchase Discount scheme days Saturday and Sunday Reliance fresh membership card Reliance One
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PRICING:
Low prized private labels Discount on bulk buying
Private Labels:
Maximum Space: Own Products
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DISTRIBUTION STRATEGY
Inefficient food chain supply
Intermediatory profit margin Wastages in transit Sourcing out requirement Eg. Banjara hill outlet
(A.P)
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COMMUNICATION MIX
Reliance Group
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COMMUNICATION MIX:
Reliance Fresh communicates largely about its promotions. The communication is observed in the following ways: a) Through advertising in Newspapers: About location of their stores or opening up of new stores, product range, festive offers. b) Through Fliers: About product range, current promotions. c) Through Events: To spread awareness. d) In store promotions: Largely Sales promotion for example, spot discounts, live announcements, free gifts on a minimum purchase/bill amount.
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ABOUT DISPLAYS
we found that following displays are usually spotted in a Reliance Fresh store: a) Jackets in corners: These are stands which have Hot Offer written on the white boards b) Racks, Bins c) Weighing Machine next to racks d) Customer Service Desk e) Point Of Sales with frequent Promotion displays on it as well
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levels of employees in any Reliance Fresh Store : There is a Customer Desk in each Reliance Fresh store which is operated by Customer Service Associates but our understanding through personal experiences suggest that Customer Service Staff needs training as they lack focus on solving customer problems and are also a little apprehensive about receiving customer complaints.
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FUTURE PLANS
Plans to invest Rs 25000 Crore in next 4 year in their retail division Train students and housewives Customer care & Quality service Part time job Every Indian Consumer New format of food and caf Reliance food Private label sale Kirana store Pharmacy retail store 6000 outlets 784 cities Launch soaps, detergents, cosmetics and non FMCG products Private label
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PROBLEMS FACED
Roadside vegetable vendors demonstrated in front of a Reliance Fresh Store in Ranchi, Jharkhand on 8 May 07
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SUGGESTIONS:
Expand Service Give training to staff Improve inventory control
http://www.reliancefresh.info/
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SPAR
SPAR Hypermarkets and Supermarkets in India is the result of a license agreement between the Dubai based Landmark Groups Max Hypermarkets India Pvt. Ltd. and SPAR International.
SPAR is the worlds largest independent food retail chain and is present in 34 countries.
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SPAR currently has 12 stores in India Shoppers have the option to choose from a wide variety of quality products in every category ranging from grocery, fruits and vegetables, bakery, dairy and take away foods, meat, poultry and fish, wine, beer and spirits, home textiles, personal care, crockery utensils and kitchen appliances, electronics and IT accessories and much more SPAR serves 3 million customers annually In Bangalore alone, SPAR has 14,000 SKUs in the food and grocery category http://www.sparindia.com/
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Reliance fresh
vs SPAR
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