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ENDLESS AISLE

Definition
Endless

aisle refers to the concept which enables retailers to empower its customers through digital media for ordering products beyond the boundaries of physical store environment.

Customer uses digital media for ordering

Digital media captures requirements

Virtual product display for selecting products

Delivery Location

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Business Pain Areas

How can I reduce lost sales opportunities? How can I increase my sales? What will help me to improve customers shopping experience?

How can I increase my product reach?

What added value can I give to my customers?

What will help me to reduce my overheads?

What will help me to reduce my inventory?

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Customer Needs
Can I place orders while on the move? How can I get ease of shopping? Can I track my order status and delivery time?

How can I get better price for products?

I dont want to stand in long queues for check out?

Can I pay using my Smartphone?

Can I get products delivered at home?

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Concept
Retailers refers to combined stock pool of all locations (Back store, warehouse, On-line store) Customer need can be fulfilled with the help of better inventory visibility

Single stock pool Anywhere Everywhere

Increase Order Fulfillment Rate

Virtual Merchandising
Virtual 3D merchandising helps customers to get the idea as to how the product will look/suit them
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Selling items that are not physically in stores

Through Kiosk customers can even purchase items that are not available in the store

Endless Aisle process

Smart Phone/Tablet

Check stock

Check stock in companys inventory

YES

Delivery

Retailer
Kiosk

NO
Contact Manufacturer

Display panel

Product selection (Retail store, Airport, Railway station, Bus Stop etc..)
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Business Benefits
Increased fulfillment / conversion ratio Less inventory carrying cost Better utilization of retail space Higher customer satisfaction

Increased customer loyalty

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Customer Benefits
Easy access to retailers product offerings

No need to wait for check out

Ease of shopping from convenient locations

Better price of products

Easy to track orders

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Enablers of Endless Aisle

Vendor Management

Master Data Management

Order Management

Endless Aisle

SKU Rationalization

Inventory Management

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Master Data Management

Master data consolidation, including
cleansing, removal of duplicates, normalization, and categorization across millions of records

Rich content management with powerful

functionality as well as intelligent image management for Web- and printpublishing abilities

Maintaining Article/Item Master Maintaining Price Master Promotions update on regular basis EAN / Barcodes up to date information

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SKU Rationalization
(Deliver the optimal assortment of items based on the analysis conducted )

Master data consolidation, including

cleansing, removal of duplicates, normalization, and categorization across

millions of records

Maintaining Article/Item Master Maintaining Price Master Promotions update on regular basis

EAN / Barcodes up to date information

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Vendor Management
Financial Audit

Product Quality Assessments- Product

Testing

Technology acceptability (Landscape) Supplier capability to meet Safety and

Environmental protection Requirements.

Audit of Supplier documents and supplier

Plant to verify compliance to Buying agreement made with Customer.

Select Suppliers to take part in Sourcing

Event and send Information to stake holders for Sourcing Decision.

Industry proven track record

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Order Management
Customer can place the order by using
smart phones/ kiosk/ touch screen panels

Order tracking Integration with manufacturers IT

infrastructure

Regular update to customers on order

status

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Inventory Management
Outbound merchandise / transfers Inbound merchandise / Receiving Check Physical inventory POS / Sales Returns / Reverse Inventory Returns to Vendor (RTV)

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Examples:
Tesco South Korea Subway Project, Virtual Shopping wall has been created at the subway stations where passengers can scan Barcodes through their Smart phones and place the order without making a visit to the store. Tesco Gatwick Airport Virtual Pillar, Passengers can browse through this virtual touch screen panels, scan the product barcodes through Smartphone and place the order which would be delivered at their homes.

Borders Book Store kept kiosks in their brick & mortar store where customers can browse through millions of books which are might not be physically available in their store. Through this kiosk customer can place an order and get the books delivered at their homes.
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ENDLESS AISLE

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