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20 distinct categories Home and personal care products, food and beverages.
PRODUCT
SURF EXCEL: Derived from SURFACTANT STARTED 1951- Underwent tremendous change BRAND SURF EXCEL CATEGORIZED INTO: Surf Excel quick wash Surf Excel Blue Surf excel matic Liquid & Detergent
SURF EXCEL-MATIC
Surf excel Matic Top Load(LARGE WATER QUANTITY) 2000g 1000g 500g Surf excel Matic Front Load(LOW FOAM PRODUCER) 2000g 1000g 500g
PRICE
The pricing strategy for Surf excel have always been in accordance with its competitors.
COMBO OFFERS
Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175 Pay Rs. 163*/- for the combi pack and save Rs. 12/*(inclusive of all taxes)
PROMOTION
1st national detergent brand on TV Different formats of communication. Commercials through NET & SMS. Children festival
TAG LINES
DIRT IS GOOD : DAAG AACHE HAIN
SURF EXCEL HAI NA !
NETWORK
Factory Company warehouses Distributor Market Factory Wholesaler & Big retailers (Bulk orders) 30% Sales