ROOF FARMING

Presented by: Deepak, Tanu Gupta, Khushboo Singh

What is rooftop farming?

Rooftop farming is the cultivation of produce for food on the roof of a building. In many ways, rooftop farming is a specialized application of what is often referred to as a roof garden. In addition to the aesthetic, recreational, ecological, and architectural benefits provided by roof gardens, rooftop farmings focus on local food production supplies its maintainers and the community with fresh produce and promotes small-scale local agriculture as well as a tangible connection to the food source. Rooftop farming is most common in urban areas, where ground-level agricultural opportunities are scarce. It works wonders for urban planning, as well rooftop farms absorb solar radiation reducing the urban heat island effect, insulates and cools the host building (and thereby reduces electricity use), and manages storm water by delaying and reducing the hazards of rainfall runoff. The manifold benefits of rooftop farming are exciting, proven, and available now.

BUSINESS INDUSTRY HISTORY

Basically the concept of roof farming is first developed and applied by the Japan In order to protect their crops from the intense flooding. Followed by the success of Japan, the united state of America has also adopted this green concept. Now this concept is very new for the business Because in Japan and use the roof farming is done by the residents only.

PRODUCT AND SERVICE TO BE OFFERED

Product
Services

Qualitative Agriculture Produces Roof Greenery And Natural beauty

SWOT ANALYSIS

Strengths

Weakness

Opportunity

Threats

STRENGTH
Place Utility Fresh agro products Growth in income Increment in natural greenery

WEAKNESS

Suitable space Accessibility Lack of research and development Water usage

Opportunity

Huge market Low capital investment Government support More free time for employees

Threats
Lack of information & technology Pollution High heat& Strong sunlight Urban living style

MANAGEMENT

MANAGER MBA PHARMACY

EXECUTIVE RURAL PEOPLE

Fund Required
Investment in the business depend on the size of area covered. But still when we analysis the total agriculture market it required only very low investment in the cultivated soil covered & roof rubber shading.

Return on and off investment and exit routs

The position of ROI in market favorable because revenue from the crop production is much more than the investment & expenditure .

Use of the sales proceeds

Sales proceeds can be use to write of the initial fixed cost and then it is better source of revenue.

Financial summary
While deciding the capital structure mix of this business, debt is much better than equity because Government would provide interest free loan and various kinds of other subsidies for the purpose of roof farming.

APPENDIX
JAPAN and USA have achieved a great success in the field of roof farming . India is the second most Populated country in the world having scattered and small land holding , so roof farming