ITC

(AFTER DIVERSIFICATION)

Submitted by:
Anshumali Mukul Singh
Ahsan Agha
INTRODUCTION

 The company was incorporated way back in 1910

under the name IMPERIAL TOBACCO COMPANY OF
INDIA LIMITED. Soon it was renamed as I.T.C Ltd. in
1974.The company is market leader in Indian
cigarette business.
 ITC group is one among the largest private sector
enterprise in India with market capitalization of
approx. $15 billions and annual turnover of approx.
$4.75 billions.
 ITC has a diversified presence in cigarettes, hotels,
paperboards, specialty papers, packaging, agricultural
products, branded apparel, packaged foods &
confectionery, greeting cards and other fast moving
consumer goods (FMCG). It employs more than 21,000
employees.
Some of the known brand
names
Why Diversification?
 Indian rural and agri. market is 70% to other resources
in India ,but only 30 % of GDP is from agriculture
sector . ITC realized it that their cigarette business has
a limit further which they wont be able to tap profit
and their expansion plans. So diversification was
needed in any case to build a foothold in Indian
market.
 FMCG bieng the fourth largest sector in the field which
is expanding at a very fast pace and it has huge
potential , along with the benefit that it can be
accrued by organizing the existing fragmented market
leading to concept of ‘one stop shop’.
 Further India being one of the largest economies with
the benefit of its vast market ,it attracted ITC to
expand its operation in various areas of hospitality,
FMCG ,Greeting cards Branded Apparels etc.
 RESEARCH AREAS

 Their initiative in ‘chaupal sagar’ was an innovative

cocept which was originally drawn with the help of
C.K.Prahlad (Fortune at the bottom of pyramid) ,world
re-known management guru.
 Use of information technology for the economic
development of rural communities.
 Fields with advantage of resources that are easy to
tap.
 How can they achieve the position of market leader.
 To provide cheaper and more economic ways to
attract customers for their product.
 How can they exploit Indian FMCG sector as a whole
due to mounting income levels and changing lifestyles
and aspirations of people.
Cigarettes
 ITC is the market leader in cigarettes in India and has
a wide range of popular brands such as-
 Insignia
 India Kings
 Classic
 Gold Flake
 Silk Cut, Navy Cut
 Scissors, Capstan
 Berkeley
 Bristol and
 Flake in its cheap cigarettes portfolio.
Packaging
 ITC's Packaging & Printing Business is the
country's largest convertor of paperboard
into packaging.
 It was set up in 1925 as a strategic backward
integration for ITC's Cigarettes business .
 It offers a variety of value-added packaging
solutions for the food & beverage, personal
products, cigarette, liquor, cellular phone and
IT packaging industries.
Hotels
 ITC entered the hotels business in 1975 with
the acquisition of a hotel in Chennai which
was rechristened Hotel Chola.
 Today ITC-Welcomgroup holds over 70 hotels is one of
the foremost hotel chains in India.
 Its group of hotels are well known as ITC
group of hotels.
 These hotels have redefined hospitality in a
very different way by offering fit to pocket
cost to people
 They also provide facility of availing
packages in collaboration with various Airline
services like Kingfisher, Panama Airlines etc.
Paperboard, Greeting,
Gifting & Stationery
 In 1979, ITC entered the Paperboards business by
promoting ITC Bhadrachalam Paperboards. ITC's
Paperboards business has a manufacturing capacity of
over 360,000 tonnes per year and is a market leader
in India across all carton-consuming segments.
 . The Paperkraft designer stationery range consists of
notepads & multi subject notebooks in hard, soft
covers & multiple binding formats including spirals,
wiros etc.
 The products known in this areas can be listed as-
 Paper Kraft
 Classmate
 ITC's Greeting & Gifting products include
“Expressions” range of greeting card
Safety Matches &
Aggarbattis
 ITC's brands of safety matches include iKno,
Mangaldeep, VaxLit, Delite and Aim.
 AIM is largest selling matches in India.
 ITC has launched Mangaldeep brand of Aggarbattis
with a wide range of fragrances like Rose, Jasmine,
Bouquet, Sandalwood, Madhur, Durbar, Tarangini,
Anushri, Ananth and Mogra.
 Mangaldeep is also being exported to USA, UAE,
Bahrain, Nepal, Singapore, Malaysia, Oman and South
Africa.
 ITC exports premium brands of safety matches to
markets such as Europe, Africa and the USA
Lifestyle Retailing
 ITC entered the Lifestyle Retailing business
with the Wills Sport range of international
quality relaxed wear for men and women in
2000.
 Wills Lifestyle chain of exclusive stores later
expanded its range to include Wills Classic
formal wear (2002) and Wills Clublife evening
wear (2003).Well-known brands related to
them are –
 John Players
 Essenza Di Wills
Foods
 ITC made its entry into the branded &
packaged Foods business in August 2001
with the launch of the "Kitchens of India"
brand.
 Soon it expanded into Confectionery, Staples
and Snack Foods segments.
 ITC's brand in Food category include:
 Kitchens of India
 Aashirvaad
 Sunfeast
 Bingo!
 Mint-O and Candyman.
ITC INFOTECH
Company Overview

ITC Infotech, a global IT Services company, is a

100% subsidiary of the USD 4.75 billion Indian
conglomerate ITC Ltd. ITC is rated among the
World's Best Big Companies, Asia's 'Fab 50' and
the World's Most Reputable Companies by
Forbes magazine, and among India's Most
Valuable Companies by Business Today.
Some more info
 Profiled by Forrester Research as a Leading Tier 2 vendor,
ITC Infotech combines its experience across various industry
sectors with world class capabilities in technology to deliver
‘business-friendly solutions’ in five verticals:

 * Banking, Financial Services & Insurance (BFSI)

 * Consumer Packaged Goods (CPG) & Retail
 * Manufacturing & Engineering services
 * Travel, Hospitality & Transportation
 * Media & Entertainment

 Based in the picturesque ITC Infotech Park that sprawls

across 35 acres in the heart of Bangalore city, and through
its wholly owned subsidiaries in the UK and the US, ITC
Infotech services Fortune-listed clients across North America
and Europe.

 A sharp domain focus ensures that IT and ITeS delivery

always places business needs ahead of technology. The
technology delivery teams leverage the domain knowledge
to engineer business solutions, using CMM Level 5 processes
OTHERS
 ITC's International Business Division (IBD) is
the country's second largest exporter of agri-
products. ITC exports Feed Ingredients
(Soyameal), Foodgrains (Rice, Wheat,
Pulses), Coffee & Spices, Edible Nuts, Marine
Products, and Processed Fruits.
 The e-Choupal model of ITC has been very
effective in tackling the challenges posed by
the unique features of Indian agriculture,
characterised by fragmented farms, weak
infrastructure and the involvement of
numerous intermediaries, among others.
ITC's e-Choupal won the Stockholm
Challenge 2006 award is for using
information technology for the economic
development of rural communities.
CONCLUSION
1. ITC being one of the most innovative companies
present in the market right now with its strong
presence in every sector is targeting in both cigarette
and its non-cigarette business, is moving at a very
fast pace and we think it is one of the best runned
organizations.
2. Marketing strategies implemented by ITC are really
appreciable ,ITC didn’t left chance to exploit the
market scenario in this time of competition.
3. According to the market researches and contribution
to social environment .ITC has a very bright future
ahead ,nodoubt it’ll be among the biggest enterprises
from India representing it on global market.