Strength ROI shares is low

Weakness Limited customer base Relatively low market share in passenger vehicle in India

Strong domestic player

Customer oriented Long list of portfolios Global presence Dealership sales and service access

Safety standards are not maintained

Research and development activities

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Opportunities Company believed that the introduction of a national goods and service tax to replace the present VAT In depth knowledge of the Indian market and leveraging their development and design capabilities. Customer preference for diesel over gas engines Acquired Daewoo commercial vehicle business The range of super Milo fuel efficient buses are powered by super efficient eco friendly engines Threats Environmental regulation Rising cost of manufacturing Low safety standards Intense competition. Elimination of diesel subsidies Increase in fuel prices

POLITICAL
Tata Motors operates in multiple countries it needs to pay close attention to the political climate but also laws and regulations in all the countries. Indian government subsidized fuels including diesel In the year 2011. Fuel subsidy expenditures caused increase in fiscal deficit and current account deficit. The economic liberalization period affected the automobile industry and thus Tata motors had high competition. Increased loan rates and higher fuel prices reduced the demand for cars. The VAT administered by government in different states

ECONOMIC

Growth rates: The population growth 1.3% per year 25% of population is below poverty line Indian GDP was growing about 7.2% per year Currency exchange rate is cheaper about 12% relative to US dollar. Increasing urban population Decrease in the inflation rate from 10 in 2009 to 6.6 in 2013 Middle income level was expected to have significant growth. This was predicted to increase the demand for passenger car. Growth in road infrastructure 5.2 billion to be spend between 2010 and 2014

SOCIO CULTURAL
Corruption Scandals sidetracked legislative work and Economic reforms The growth of young population which has a low dependency ratio and high savings and investment rates. India had 10 out of 30 fastest growing urban areas in the world Customer preference for diesel over gas engines Tata motors considered safety standards to reduce injury and accidents High value for education in the country

TECHNOLOGICAL
The foundation of company growth is a deep understanding of economic stimuli and customer needs and ability to translate them into customer desired offering through R&D. Company 2% profit is invested for R&D. Indias only certified cash test facility for cars and hemi anechoic chamber for testing of noise and vibration is owned by Tata motors Company is planning to equip vehicles of future with technologies for improvingcommunication,navigation and entertainment.

ECOLOGICAL
All manufacturing facilities are certified ISO 14001 environmental management standard. Recycling and reusing of water Energy conservation Initiatives to use renewable energy resource and increase energy efficiency

LEGAL
Legal environment captures the official outcomes of the political process as manifested in laws,mandates,regulations and court decision. Tata motors head quarters in Mumbai strictly controls operations in all dealership and subsidiaries.