Fashion Marketing Assignment

Brand:- ZARA

Content
SL.NO 1. 2. 3. 4. 5. 6. 7. 8. Content Introduction Profile History Product Brands Market Pricing Competitors Page. No

9. 10.
11. 12.

Turnover Current scenario /New launch

Summary & Conclusion Reference

INTRODUCTION
Zara (Spanish: [aa]) is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosala Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqe,Stradivarius and Bershka. It is claimed that Zara needs just two weeks[2] to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. Lack of advertisement is also in contrast to direct competitors such as Uniqlo and United Colors of Benetton. Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world." Zara has also been described as a "Spanish success story" by CNN

PROFILE
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the worlds largest distribution groups. The customer is at the heart of their unique business model, which includes design, production, distribution and sales through our extensive retail network.
Type:- Sociedad Annima Industry:- Retail Founded:- Arteixo, Spain (May 24, 1974) Founder(s):- Amancio Ortega Rosala Mera Headquarters:- Arteixo, Spain [1] Number of locations:- 1,763 stores Area served:- Worldwide Key people:- scar Prez Marcote, Director-general Products:- Clothing Revenue:- 7.071 billion (2009) Parent:- Industria de Diseo Textil, S.A Divisions:-Zara Diseo, S.L. Zara Logstica, S.A Website;-zara.com

HISTORY
Amancio Ortega opened the first Zara store in 1975 in a central street in downtown A Corua, Galicia, Spain.Ortega named his store Zorba after watching the classic film Zorba the Greek, but apparently there was a bar that was called the same, Zorba, two blocks away, and the owner of the bar came and said, "this is going to confuse things to have two Zorbas." They had already made the molds for the letters in the sign, so they just rearranged them to see what they could find, and they found Zara. The first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions". The company based its improvements in the use of information technologies and using groups of designers instead of individuals. In 1980, the company started its international expansion through Porto, Portugal. In 1989 it entered the United States and in 1990 France. This international expansion was increased in the 1990s, with Mexico (1992), Greece (1994), Belgium and Sweden (1994), etc. until reaching its current presence in over 73 countries. Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses; In those cases, Zara franchises the stores.

PRODUCTS
Women:- Blazers, Dresses, Shirts, Trouser, Jeans, Skirts, Knitwear, T-shirts, Shoes, Handbags, Accessories. Mens:- Jackets, Blazers, Suits, Trouser, Jeans, Shirts, Tshirts, Knitwear, Shoes, Bags, Accessories. Girl:- Coats, Dresses, Cardigans and Sweaters, Sweatshirts, T-Shirts, Skirts and Shorts, Jeans, Trousers, Jogging, Shoes, Handbags, Accessories, Underwear, Pink Collection. Boy:-Coats, Sweatshirts, Cardigans and Sweaters, Shirts, T-Shirts, Jeans, Trouser, Shoes, Accessories.

MARKETS
Africa
Maroc/Morocc o

America
Brasil

Asia
China

Europe
Andorra Norge /Norway

Middle East
Bahrain

Colomboia
Costa Rica

Japan

Belgie/Belgique
Danmark

Polska / poland
Portugal

Egypt
Jordan

Dominican
Republic

Deutschland
Espana

Romania
Schweiz/suisse/ svizzera

Kuwait
Lebanon/liban

Guatemala
Mexico Panama United states of America

France
Hrvatska Ireland Italia Luxemburg/ Luxembourg Malta Monaco Nederland

Suomi/ finland
Sverige/ sweden Turkiye / turkey United kingdom Osterreich Greece Cyprus Russia

Oman
Qatar Saudi Arabia United Arab Emirates

PRICING

COMPETITORS
Fierce competition from H&M and The Gap

TURNOVER

NEW LAUNCH
IPHONE IPAD ANDROID BLACKBERRY 10 WINDOWS PHONE

CURRENT SCENARIO/
Interbrand ranks Zara among its top 50 Best Global Green Brands 12.06.2013 Zara is one of the 50 most sustainable brands in the world according to the Best Global Green Brands report just released by brand consultancy Interbrand.

2013 is the first year to feature Spanish companies, with Banco Santander also making the grade. The consultancy highlights the brand as new entrant alongside Nestl (#14), KIA (#37) and Colgate (#50). The Best Global Green Brands report examines the gap that exists between a corporation's environmental practices and consumers' perceptions of those practices to compile a top 50 ranking of the greenest brands. According to Interbrand, the report provides companies with the insight they need to develop robust strategies that have a positive impact on the environment and communities in which those businesses operate.

SUMMARY & CONCLUSION

Strengths 1. Effective information technology investments to help reduce costs 2. Fast and responsive communication within the entire supply chain 3. Minimalinventory, which creates a sense of exclusivity 4. Inspired,fast, and responsive design team 5. Up-to-date designs at attractive prices Weaknesses 1. Resist outsourcing,which creates high labour costs 2. Minimal advertising 3. Low in-store inventory
Opportunities 1. Fast-growing demand from Asian markets 2. Advantage of Spain joining the EU 3. Outsourcing when necessary to further cut costs 4. Launch more advertising campaigns

Threats 1. Fierce competition from H&M and The Gap 2. Increasing labour costs at its own manufacturing facilities 3. Changesin consumer behaviour 4. Saturation of retailers of the clothing industry

REFERENCE
http://www.slideshare.net/roula72/zarapresentation-1 http://www.slideshare.net/gunbal/zara7936993

Men & Women Clothing Aden Allen Solly Arrow Autograph Blackberrys Calvin Klein Colur Plus Cotton World Cottons by Century Diesel Duke Ed Hardy Gap Giordano Giorgio Armani

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