Indian Retail Industry

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 Organized Sector
 10% GDP-US $6.4 bn

 8% employment

 30% CAGR

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Life Cycle

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Annual retail growth rate

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 Shoppers Stop
 Established 1991 in Bangalore

 Leading departmental store

K Raheja group

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 Strength of SS
 Pioneer
 Loyal customer
 Low risk
 Good financial position
 Presence across various segments
 Parikrama-a festival

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 Weakness of SS
 Competition from standalone stores

 Late entry into value retailing

 Store makeover expenditures

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 Opportunities of SS
 Higher disposable income

 Tier 2 and Tier 3 Cities

 Collaborate

 Private labels

 Enter new segments-consumer goods

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 Threats of SS
 High attrition

 Lesser consumer spending

 Entry of foreign players

 Unorganized sector

 Independent stores

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 Competitors
 Lifestyle
 Globus
 Central
 Pantaloons
 Westside
 Ebony

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 Marketing strategies for
Shoppers Stop.
Gorilla marketing

Interactive marketing

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 Big Bazaar
2001

Future group

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 Strength of Big Bazaar
 Brand equity

 Infrastructure

 PoP promotions

 Variety of goods under one roof

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 Weakness of BB
 Falling revenue per sqft

 General perception

 Unable to meet targets

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 Opportunity of BB
 30% CAGR in organized retailing

 Evolving consumer preference

 Online

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 Threats to BB
 Unorganized retailing

 Entry of foreign players

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 Competitors
 Spencer

 Subhiksha

 Reliance Retail

 Reliance Mart

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