Presented by: Shafaq Sewani (10135) Fariha Ali (9882) Noon Un Nisa(10222) Saad Silat(10665) Huma Zafar (9914)

Goods Pakistan

Introduction of the industry

0.8 million rupees of exports in late 40s. Steps taken by Pakistani Government. The Pakistan Standards Institute, responsible for maintaining quality standard. Sialkot is the main hub. Major sources of foreign earnings, contributing 16,533 (97-78) million rupees to the exports.

About 99% of sports goods exported by Pakistan are prepared in Sialkot. Careful selection of raw materials. The basic raw materials required are leather, wood, glue, nylon guts, rubber and chemicals. Leather and various kinds of wood are abundantly available in Pakistan.

Historical background
The basis of sports industry dates back to Sialkot during the British Era. The first record of manufacturing can be traced back to 1883. The products manufactured were wooden in nature and included cricket bats, hockey sticks, polo sticks.

Objective

Facilitate in sustaining Pakistans position in International market of inflatable balls in general and soccer ball in particular. Develop proto type balls for the industry. Training of skilled workers for industries in mold/rubber technologies / mechanized ball. Provision of manufacturing facilities for SMEs to secure their export orders for mechanized inflatable balls. Developing quality vulcanization and pasting molds. Help develop imported machinery locally through reverse engineering.

Economic Brief
Production Annual production amounts to nearly US $ 210 million of the total GDP of $210 billion of Pakistan. Sports industry adds approximately 0.10% to the GDP. At present, there are more than 3000 units, mostly on small scale in operation. They have an installed capacity of Rs. 20 billion per annum Has 50 hi-tech well established industries functioning in Sialkot.

Employment The industry is labor intensive in nature and provides job opportunities both direct and indirect to around 60,000 workers. 1) Large manufacturers-cum-exporters (more than 250 employees) 2) Medium manufacturers-cum-exporters (100250 employees) 3) Small manufacturers-cum-exporters (10100 employees) 4) Commercial exporters (19 employees)

Exports Recent exports of sports good have fallen to an average of $290 million (2011) from $343 million (2007). Overall industry is declining because of: 1. Law and order situation in the country affecting both the business activities and the customer demand. 2. lack of interest of the government in opening new play grounds for the general public 3. Decline in international market share.

Exports included
soccer balls cricket balls nets volley balls hockey balls gloves rugby balls baseball balls hockey sticks beach balls tennis balls cricket bats exercise balls shuttle cocks baseball bats

protective guards
accessories

pads
polo sticks

sportswear

gloves

other sports wear

In 1922, the industry was awarded the first Export Award by the British Empire. The soccer balls manufactured in Sialkot came in lime light when the Tango Ball from Sialkot was used in the 1982 FIFA World Cup. Pakistan earned the prestigious award of being the official soccer balls supplier in the year 1994 and 1998. This led to many international sporting giants (brands), such as Adidas, Nike, Puma

Initial players in the market

United Alpha Sports Co. Depict Impex. Vafir Industry. Bhutta Enterprises. Jamez Sports. Fighteq International. Smart Buyers Industry Leather Star International. The Famous Sports. A-One Sports. Sialkot Sports and Surgery Sky Sports. Euromex Sports. Queen Sports. Sports 1000. Kohinoor Sports Co.

Current situation
3000 SMEs in the Industry Employs about 6000 workers. Suffered a serious downfall due to child labour. Decrease in sales due to Chinese machine made footballs.

Gradual growth in the share of exports, majorly gloves. Sports goods worth US$261.15 million were exported in last fiscal year. Industry presently enjoys a markup as low as 7% on loans. Has an easy access to EU and US markets. However, has been recently effected by cheaper and advanced goods by China and Korea due to their investment in R&D.

Firms operating in the market

the local manufacturers that have been manufacturing sports goods in Pakistan include; A.Wahab Enterprises, A.G.O. Industries and AAA Recent International.