Presentation

on

Industry
Founded Headquarters Products Promoter Revenue

Retailing (Hypermarket)
2001 Mumbai, Maharashtra, India Department store Mr. Kishore Biyani Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar combined) 36000 people 214 (+) Stores Across 90 Cities in India.

Employees Stores

Vision

To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner.

Man Behind Big Bazar Success

He Born August 9, 1961 in a middle class Family.

He started his career selling stonewash fabric to

small shops in Mumbai. Now He known as the Rajah of Retail in India.

Products of Big Bazar

HOME & PERSONAL CARE

FURNITURE BAZAAR

Product

FASHION & JEWELLERY

APPARELS

ELECTRONI CS BAZAAR

FOODS

CHILD CARE & TOYS

CHILL STATION

FARM PRODUCT

Strengths-:
Big Bazaar is known as the "Indian Wal-Mart".
Everyday low prices, which attract customers. Huge investment capacity. It offers a Family Shopping Experience, Where Entire family can visit together under one Roof. Benefit of Early Entry into Indian Retail. Online booking and delivery of goods.

Weakness-:
General perception: Low price = Low Quality.
Overcrowded during offers. Long lines at billing counters. Limited only to value offering low price products. Branded products are still missing from Big Bazaar.

Very thin Margin.

Opportunities-:
Huge Potential Rural Market or Town to be Tapped.

Threats-:
Competition. Unorganized Retail. Most People still prefers to visit local convenient stores for daily purchases. Changing Government policies. International players looking to for India.

Margin of business reducing all the time.

Competitors of Big Bazar

Customer Segmentation-:
It Targets Higher and Upper Middle Class Customers. The large & Growing Young Working Population is a Preferred Customer Segment. Targets Working Women & Home makers who are the primary decision makers.

Strategy-:
They divided Indian customers into 3 categories.. 1) India One. 2) India Two. 3) India Three.

The potential customers of big bazaar are

India One & India Two.

India One-:
Consuming class which includes upper middle and lower middle Class (14% of India's Population).

India Two-:
Serving class which includes people like drivers, house-hold helps , office peons, etc. (55% of India's population).

India Three-:
Struggling class, (remaining 31% of India's population).

Positioning-:

High service

Low price

High price

low service

Innovations of Big Bazar

Sabse Sasta Din

Wednesday Bazaar

(26/01/2006) (26 Cr. in 1 day)

Maha Bachat

The Great Exchange Offer (12/02/09)

Supply Chain Management of Big Bazar

Supplier
Manufacturer Distributor Retailer Customer

!!!!!......

Thanking You!!!!!