Research Methodology

27 October 2012 TriM II, PGDM RM 2012-14, Welingkar Institute of Management

Recap

The course contents

1. 2. 3. 4. 5. Relevance & Scope of Research in Management Steps Involved in the Research Process Identification of Research Problem Research Design Data Collection Methodology 1. Primary Data Collection Methods / Measurement Techniques Characteristics of Measurement Techniques Reliability, Validity etc. 2. Secondary Data Collection Methods Library Research, References Bibliography, Abstracts, etc. 6. Analysis Techniques Qualitative & Quantitative Analysis Techniques Techniques of Testing Hypothesis Chi-square, T-test, Correlation & Regression Analysis, Analysis of Variance, etc. Making Choice of an Appropriate Analysis Technique 7. Research Report Writing 8. Computer Aided Research Methodology

Overview of Research Process

Evolves From Answers to Five Key Questions:

Why should we do research? What research should be done? Is it worth doing the research? How should the research be designed to achieve the research objectives? What will we do with the research?

Research Process
PLANNING AND INFORMATION SYSTEM

Planning system Strategic plans

Information system Databases

Tactical plans
1. AGREE ON RESEARCH PROCESS

DSS

Problems or opportunities Decision alternatives

Research users

Research Process
2. ESTABLISH RESEARCH OBJECTIVES

Research questions Hypotheses Boundaries of study

An example

Another example

Play video

Lets apply this to your projects

The project outline

Who are the people, or What is the behaviour, that you want to know more about? Why does it interest you? What background information do you already have about these people or behaviour? What kind of learnings are you expecting about these people, or about this behaviour?

The objective:
Formulate a Research Problem

Steps to formulating a research problem

Stating it in a very broad manner

Knowing the history, and events that led to the current situation
Understanding the current context and resources already available Expressing the problem in a way that research findings can solve it

Today
Research as a function

The Indian Market Research Industry

Research Design Hypothesis Development

Research as a function

The Indian Research Industry

Primary Quantitative Qualitative
Custom

Secondary
The Census Industry reports Magazines / journals Internal audits

Syndicated

Custom

Media

Customer

TV
TAM

Press
IRS NRS

Radio
RAM

Household
IMRB

Individual
In a nascent stage Mostly Online panels

RESEARCH DESIGN

Research Design
A plan on:

What data will be collected?

How will it be collected? How will it be analysed? How will it be reported?

Research approaches
Exploratory Research Descriptive Research Causal Research

For tomorrow
Work further on the outline of your projects

Gather more information and prepare a background

Explore the hypotheses that you would want to test

Thank you
Nirav Parekh niravbparekh@gmail.com +91 98199 69372