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Introduction Primary Data Agariyas NGOs Manufacturers Consumers Recommendations Conclusion

FLOW OF PRESENTATION

INTRODUCTION
1

Rationale

Objectives

Scope

Sweetening the SALTY relations

Sample Size

Limitations

Source: Brain Storming Session

Agariyas: Producer or Worker

Source: Yet to be Freed- Magazine by CARE

PRODUCTION ARRANGEMENTS
1. Contract System 2. Workers-cum-Contract 3. Salary

Quarter of population is affected by migration

Source: Interview with Harinesh Pandya, Janpath www.saltworkers.blogspot.com

The Temperature variation

Source: Interview with Harinesh Pandya, Janpath www.saltworkers.blogspot.com

Diseases

Source: Interview with Harinesh Pandya, Janpath www.saltworkers.blogspot.com

No water facility

Source: Interview with Harinesh Pandya, Janpath www.saltworkers.blogspot.com

Death

Source: Interview with Harinesh Pandya, Janpath www.saltworkers.blogspot.com

Land of widows

Source: Interview with Harinesh Pandya, Janpath www.saltworkers.blogspot.com

10

Rationale

Objectives

Scope

Sweetening the SALTY relations

Sample Size

Limitations

11

Source: Brain Storming Session

OBJECTIVES
Attain a balance Primary Understand the problems Objectives

Examine the manufacturing process


Secondary Determine the impact of consumer preference
9 12

Rationale

Objectives

Scope

Sweetening the SALTY relations

Sample Size

Limitations

Source: Brain Storming Session

13

SECONDARY DATA
14

SALIENT FEATURES OF INDIAN SALT INDUSTRY Public Sector


3.32

Production
191.51
(In lakh tonnes)

Private Sector
169.63

Co-operative Sector
18.56
15

Source: Annual Report, 2008-09, Salt Commission of India

SALIENT FEATURES OF GUJARAT SALT INDUSTRY


Production
149.039

Private Sector
133.457

Co-operative Sector
15.582
(In lakh tonnes)

Public Sector 0

Source: Annual Report, 2008-09, Salt Commission of India

16

Agariyas

NGOs

Primary Data

Manufacturers

Consumers

17

FINDINGS
Traders

Opportunity of earning from bittern

Findings

Electricity

Health

Source: Questionnaire for Agariyas

18

COST SHEET
PARTICULARS

(Amount in Rs.)
Savabhai
91000

Babubhai Dhirunatha Vikram


105000 70000 98000

Sanjay
112000

Nagarbhai
130000

Total Income A. Labour Expenses


I. Machine Repairing II. Well Making III. Bore Making IV. Condenser Making V. Crystaliser Making VI. Tamping in Crystaliser
VII. Zypta/Sangetro VIII. Shaking and Spreading the Crystal Seeds IX. Raking X. Final Raking XI. Salt Crystal Harvesting XII. Bittern Removal

8000 700 700 8400 5000 10000


1500 1000

6000 1500

4000 1000 1000 18000 5000


2000 2000

3000 2300 300

3000 2500 1000 12000

8000 2300 9000 1000

1500

6400 1000 300 300 400 84000 4000 2000 2000 300 106300 -15300 1500 400 400 7000 60000 4000 2000 100 1500 500 10000 66500 5000 3000 2000 1500

800 3000

3000 4000 70000 2000 2000 2000

B. Fuel Expenses C. Other Expenses


I. Engine Oil II. Drinking Water III. Transportation IV. Health V. Education

70000 2000 3000 1600

70000 3600 3000 1500 1000

1000
112900 -7900 91900 -21900 116000 -18000

Total Cost Net Income

93900 18100

110300 19700

Source: Questionnaire for Agariyas

19

MANUFACTURERS
20

Agariyas

NGOs

Primary Data

Manufacturers

Consumers

21

PLACES VISITED
BHAVNAGAR 1) NIRMA CHEMICALS 2) CENTRAL SALT AND MARINE CHEMICALS RESEARCH INSTITUTE(CSMCRI) 3) BHAVNAGAR SALT WORKS PVT. LTD. 4)PATEL SALT WORKERS PVT. LTD. GANDHIDHAM 1)ANKUR SALT 2) KUTCH BRINE CHEMICALS PVT. LTD. DWARKA 1) TATA SALT

3) LAXMI FOOD CHEM PVT. LTD.

22

PRODUCTION PROCESS
1. Crushing

2. Washing
3. Agitators 4. Centrifuge 5. Iodine
23

PRODUCTION PROCESS
6. Hot air dryer 7. Cold air dryer 8. Screening 9. Packing
24

FINDINGS
Total Production Capacity: -Large Manufacturers -More than 3000 tonnes -Between 650-3000 tonnes

-Medium Manufacturers

-Small Manufacturers
Source: Questionnaire for manufacturers

-Less than 650 tonnes


25

FINDINGS
Cost Intensive Activity -Large Manufacturers -Small Manufacturers Consumer survey on records Selling and distribution cost Production Cost Ankur Salt

Price fluctuation in raw material affect purchase decision

70% manufacturers said no


26

Source: Questionnaire for manufacturers

FINDINGS
Consumer Loyalty Depends on 70% manufacturers branding said yes Purchase of Technology 70% manufacturers purchase from outside Aware of CSMCRI Bhavnagar 70% manufacturers said yes Is CSMCRI technology 70% manufacturers commercially viable? said no

Source: Questionnaire for manufacturers

27

COST SHEET (% OF TOTAL COST)


Companies Production Cost Storage Cost Selling and Distribution Cost Packaging Cost Marketing Cost ANKUR LCPGL KBC 11 5 20 5 50 10 NIRMA PATEL CHANDAN TATA 15 40 8 20 7 15 5

35
15 30

50
5 10

5
10

40
5 30

20
5 20

30
10 20

20
5 35

Administration Cost
R&D Cost Cost of Training Total

5
1 1 103

15

5
2

3
5 5

3 98 90

7 104 98 92

93
28

Source: Questionnaire for manufacturers

CONSUMERS
29

Agariyas

NGOs

Primary Data

Manufacturers

Consumers

30

BRAND USED

10% 8% 3% 4% 75%

TATA
NIRMA ASHIRVAD ANKUR OTHER

Source: Questionnaire for consumers

31

PURCHASE DECISION TAKER

16%

MALE
FEMALE 84%

Source: Questionnaire for consumers

32

BRAND LOYALTY
2% 2% 5% LAST 3 MONTHS

>3 MONTHS- 6 MONTHS


>6 MONTHS- 1 YEAR 91% >1 YEAR

Source: Questionnaire for consumers

33

PARAMETERS
Quality Whiteness Availability Brand Price

34

BASIS OF SELECTION OF SALT

BASIS PRICE

1 54

2 94

3 113

4 118

5 121

TOTAL 500

BRAND
WHITENESS QUALITY AVAILABLITY TOTAL

143
20 261 22 500

174
58 137 37 500

119
155 44 69 500

47
162 26 147 500

17
105 32 225 500

500
500 500 500

Source: Questionnaire for consumers

35

BRAND IMPORTANCE-TATA SALT

Q4 BRAND- BRAND Q4 BRAND 1,2 Q1 A %

317 264 83.28

Source: Questionnaire for consumers

36

QUALITY IMPORTANCE- TATA SALT


Q4 QUALITYBRAND Q4 QUALITY 1,2 Q1 A %

398 313 78.64

Source: Questionnaire for consumers

37

PRICE INCREMENT
6% 11% YES NO MAYBE 83%

Source: Questionnaire for consumers

38

AWARENESS ABOUT AGARIYAS AND THEIR CONDITION


II Q1- Q2 Q1 Y Q2 I Y Q2 II Y Q2 III Y % 148 66 100 99

44.59 67.56 66.89


39

Source: Questionnaire for consumers

PRICE INCREMENT FOR UPLIFTMENT OF AGARIYAS

NOT INCREASE- INCREASE Q7 B,C Q3 A %

86 50 58.13

Source: Questionnaire for consumers

40

OVERVIEW
41

AGARIYAS

CONSUMERS

RECOMENDATIONS

MANUFACTURERS

NGOs
42

RECOMMENDATIONS
43

Education

Health

Recommendations

Microfinance

General

44

Microfinance
Defining microfinance Major microfinance institutes in India Role of Government in setting up of institutions Economic policy Memorandum of Association Benefits to Agariyas Availability of loan facility to Agariyas No borrowing from traders Can sell their product at the market price
45

Association Agariya Kalyan Samiti


Formation of association Objectives To provide financial and other aid to the Agariyas To create awareness about the problems faced by Agariyas Income, earnings & donations Governing body of the association
46

Managing the Funds

Training Agariyas, Conducting Lectures and Seminars

Services of the Association


Assisting Agariyas in procuring micro finance Helping the Agariyas in selling off the crop with the help of traders
47

AGARIYA SWASTHYA SEWA


Sense

Ambulance
Reach Care
48

AGARIYA SWASTHYA SEWA


The first set up model would be in Kharaghoda If it works out in the desired manner we would expand the model Costing of the Ambulance

49

COST SHEET OF AMBULANCE


Particulars Income from Agariyas Less: Expenses Doctor Brother Driver Medications Fuel Maintenance Total Less: Instalment Total Expenditure per month Surplus 8400*25 Amt. (in Rs) 210000

1*25000 1*10000 1*5000 8400*15 115 km/day

25000 10000 5000 126000 19500 2000 187500 14000 201500 8500

50

EDUCATION
Regretting the fact they are not educated Much aware about the importance of education Non- Profit Organisation and its contribution Concentration on the drop-out rates

51

GENERAL RECOMMENDATIONS
Improvement in standard of living Electricity Sanitation Facility Drinking Water Tanks Contribution towards the upliftment of Agariyas by the end users of edible salt Use of Right to Information (RTI) Act
52

OBJECTIVES ACHIEVED
53

OBJECTIVES
OJECTIVES ACHIEVED ACHIEVED

SALTY

SWEETENING

Plight of Agariyas

Role of Traders

Lack of consumer awareness

Recommendations

Transformation of role of Agariyas

Consumer feedback

Role of manufacturers

Poor working conditions

Micro finance

Poor health and sanitation facilities

Association

Untimely rains

Ambulance

Lack of potable water

Education

54

BIBLIOGRAPHY
Yet to be Freed,- magazine, CARE Souvenir by Indian Salt Manufacturers' Association Annual report, 2008-09, Salt commission of India Marketing Management by Koshi, Keller and Philip Kotler,13th edition, Pearson Education Financial Management by M Y Khan and P K Jain, 5th edition, Tata McGraw Hill Publication Tulsian's Cost Accounting For Ca- Pcc/ipcc by Dr P C Tulsian, S. Chand Publication

SOURCES OF INFORMATION
www.economywatch.com www.salttradeindia.com www.nirma.co.in/salt.htm www.ankurfoods.com ankurchemfoodproducts.tradeindia.com www.tatachemicals.com www.janpathnetwork.org saltpanworker.blogspot.com timesofindia.indiatimes.com www.csmcri.org www.saltriver.com

SOURCES OF INFORMATION
saltcomindia.gov.in www.exportersindia.com www.saltmanufacturer.com saltrefineryindia.com www.tnsalt.com www.janpathnetwork.org www.janpathnetwork.org www.sbmsalt.com www.maasalt.net www.saltindia.org/aboutus.aspx salt-partners.com/publications.htm www.salttradeindia.com

SOURCES OF INFORMATION
www.investigatoryprojectexample.com as.ori.nic.in ahmedabad.justdial.com www.vidyaashram.org saltpanworker.blogspot.com agariyawelfarecentre.com/lrk.html www.emri.in www.srmc.edu www.saltinstitute.org www.saltinfo.com indiamicrofinance.com www.microfinanceinsights.com

SOURCES OF INFORMATION
www.microfinanceinfo.com www.sewa.org www.sewabharat.org www.developednation.org www.pratham.org ngo.india.gov.in www.microfinanceinfo.com www.sewa.org www.sewabharat.org www.developednation.org www.pratham.org ngo.india.gov.in

INTERVIEWS
Mr. Santosh .G.Kamdar The Bhavnagar Salt & Industrial Works Pvt. Ltd, Bhavnagar, (M) 09825303135 Mr. Shivkumar khemka Chandan Salt Works Pvt. Ltd, Bhavnagar, (M) 09426917445 Mr. D.S. Jhala Dev Salt Pvt. Ltd, Jamnagar (T) 0288-2754125 Mr. P.N. Rao Vice President,GHCL Ltd, Ahmedabad, (T) 079-26427519 Mr. Kalubhai Patel Jagdish Salt, Bhavnagar, (T) 0278-420832 Mr. Ketan Panya HRD Dept., Nirma Limited, Bhavnmagar (T) 079-7546572 Mr. Bipin bhai Patel Committee Member, Patel Salt & Marine Chemicals Pvt. Ltd, (T) 02786451665

Mr. Sunil Chauhan Tata Chemicals Ltd., Mithapur Mr. Parag Dedhani Tata Chemicals Ltd., Mithapur Mr. Upendra Bhayani Tata Chemicals Ltd., Mithapur, (T) 02892-665222 Mr. Bharat Bhatt Ganatar N.G.O Mr.Darshak Patel (Admin. Dept.) Nirma Ltd., Bhavnagar Mr Shailesh Patel (Electric Engineer) Nirma Ltd., Bhavnagar

Mr. Meena Deputy Salt Commissioner (T) 079-27540116

THANK YOU