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These tools, unlike SPC tools are qualitative tools. Most of these tools do not involve the use of numerical data. As the names suggest they are diagrams and charts which arrange available information in a visual form that helps managers in making sound decisions. Like all management tools these are judgmental tools.
PURPOSE
When comparing a large set of items, the complexity of the situation can make it difficult to determine how different factors relate to one another. In particular, it can be useful to find groups of items that behave in similar ways. The Matrix Data Analysis Chart (or MDAC) helps classify items by identifying two major characteristics common to all items and then plotting each item as a point on a standard x-y chart. This makes it easier to see how the individual items relate both to the characteristics and to one another.
Example
A toy store was aiming to increase sales while improving the satisfaction of its customers with the toys that it sold. As a part of this, it employed a market research company to measure both the initial appeal (which related to actual purchase) and the longer term satisfaction (which related to company image) of a range of toys for boys aged 5 to 10, both being scored on a one-to-ten scale.
These were plotted on a matrix to identify the best toys to promote and to find possible ways of improving other toys. The axes were crossed at their mid-points to form value quadrants, as illustrated below.
Result
As a result, improved packaging and promotion was sought for the better construction toys, in order to increase initial appeal, some bottom end toys were dropped, and the results of the survey were published in a form which customers could easily understand. The result was an increase in the reputation of the store as putting customer interests first, as evidenced by the increase in complimentary letters.
Dishes Chilly potato Dosa Papdi chat Macroni Lunch/ dinner Sandwich Grilled sandwich Momos
10
Taste
Visual Appeal
Sandwich (8,4)
Lunch / Dinner(4,3)
Grilled sandwich(8,2)