Types of Body Copy

Orapim Pakdeesongkram Student ID.5515150414 Ungkana Kerttongmee Student ID.5515150422 Haripan Harirak Student ID.5515150449

My kids are always on the go. Thats why at breakfast its important to give them food that helps keep them going throughput their busy day like Nutella. Kids love the delicious taste of Nutella. And I love that its made from natural ingredients, contains no preservatives or artificial colour and is a source of Vitamin E. I feel good about making Nutella part of my kids nutritious breakfast.

Narrative copy Factual copy

Advertising Objectives

Why Nutella?
Image, slogan

Consumers Objective

Attention/ Awareness

Satisfy Curiosity/Memory/ Entertainment

Product on the table

Interest Identify Personal Needs

Body Copy
Knowledge

Gather Relevant Info.

Healthy meal for your family

Attitude Change

Support Risk Associated w/ Att. Change

Benefits/try the product

Behavioral Change/Trial Enhance Need Reduction

Repurchase/Commitm ent/Reminder

Reinforce Trial and Need Reduction

Syntactic Features of Slogans

Orapim Pakdeesongkram Student ID.5515150414 Ungkana Kerttongmee Student ID.5515150422 Haripan Harirak Student ID.5515150449

 Elliptical sentences The Makeup of Makeup artists is Max Factor. Appears near brand logo Sums up the brand market position

Writing advertising slogans

Short sentence: We bake sweets for you!
The slogan implies that the consumers are important and the product was made just for them.

- Bake and sweets was used as a Keyword that have the connection with a brand.

- Pronoun We was used to tell the consumers to believe and trust the sponsor.
- Pronoun You was used to make the consumers feel close and important.

Writing advertising slogans

Elliptical sentence: Bake Fresh!
The slogan implies that the product is just out of the oven.

- Use of evaluative adjective fresh to tell the consumers about the product.

Writing advertising slogans

The slogan implies that the consumers Interrogative sentence: dont have to think of other bakery shop Thinking of sweets? except the producer. Think of Sweet Flour Bake Shop .

- First raising a question which use the word sweets as a keyword to make a connection with the brand and then answering it with the brand which also contains the word sweet to remind and memorized by the consumers.

Writing advertising slogans

Negative sentence: The slogan implies that the product is original. No Sweet Flour, No sweet recipes. - Use negative word No to show the uniqueness and unparalleled quality of the product.

- Use the brand name Sweet Flour and the word sweet to remind the consumers about the product.