UWTV

Lecture 12
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Ethics
Conflicts
Negotiation
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 Ethics UWTV
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• Ethics-beliefs about what is right &
wrong, and good or bad.
• Ethical behaviour-conduct
conforming to generally accepted
social norms.
• Unethical behaviour-actions that
violate accepted social norms.
• Business ethics-beliefs about
acceptable & unacceptable business
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practices.
 Goals of Ethical Business UWTV

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• Business communicators can

minimize the danger of falling into
ethical traps by setting specific
ethical goals.

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 Goals of Ethical Business UWTV

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• Telling the truth

• Labeling opinion (fact versus opinion)
• Being objective (free from bias)
• Communicating clearly-short
sentences, simple words & clear
organization.
• Giving credit-no plagiarism (referring to
the originator’s name, documenting-footnotes,
internal
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Tools for Doing the Right Things UWTV
• Is the action you are considering watermark
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legal?
• How would you see the problem if
you were on the opposite side?
• What are alternate solutions?
• Can you discuss the problem with
someone whose advice you trust?
• How would you feel if your family,
friends, employer, or coworkers
learned
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Ethical Responsibilities of UWTV

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• Determine to do your best

• Decide to behave with the group’s good in
mind
• Make a commitment to fair play
• Expect to give and receive a fair hearing
• Be willing to take on a participant / analyst
role
• As a leader, be ready to model appropriate
team behaviour
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 UWTV
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Conflict ID logo

• Process in which one party perceives

that its interests are being opposed
or negatively affected by another
party.

• …is natural and even desirable, but it

can cause awkwardness and
uneasiness.
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 UWTV
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Conflict ID logo

• Conflict is part of every job

• Work related issues
• Personal issues

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Sources of Conflicts?
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What is the problem…?

How to overcome…..?
Who has important role play…?
?????
??????

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 Approaches to Conflicts UWTV

(How to respond?)
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• Avoiding-stay away from conflicts

• Accommodating-maintaining harmony
• Competing-disregarding others concerns
• Collaborating-work together
• Compromising-each party sacrifices

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 UWTV
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Negotiation ID logo

• To collaborate, to compete, to
compromise – need negotiation skills.

• Negotiation occurs when two or more

parties discuss specific proposals to
find a mutually acceptable
agreement.
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 UWTV
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Negotiation Strategies ID logo

Competitive Approach Win-win Approach

(Only one side can reach its (everybody involved is
goals) satisfied)
Your interests & the other party’s You & other party have common
clearly conflict interest
The other party insists on taking a The other party is willing to
win-lose approach consider a win-win approach
Do not need long term Continuing & harmonious
harmonious relationship relationship is important
powerful Weaker or equal power
Short term goals are more Long term goals are more
important important
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 UWTV
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Preparing to Negotiate ID logo

• Clarify your interest & needs-focusing

on the ways to achieve the goals
rather than the ends (goals) alone.
• Consider the best time to raise the
issue – free from any other issues in
mind
• Prepare your statement –make your
point quickly & clearly, practicing.
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 UWTV
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Conducting the Negotiation

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• Identify the ends both parties are

seeking
• Develop a list of possible solutions
• Evaluate the alternative solutions
• Implement & follow up on the solution
(after a reasonable amount of time, plan to meet
with the other parties to discuss how the solution
is working
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 UWTV
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 UWTV
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Managerial Communication
(BMC1024)

Lecture 13 –
Communication, Culture, and Work

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 UWTV
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• Cultural Diversity and

Communication
• Organizational Culture and
Communication

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 UWTV

Cultural Diversity and

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Communication
Culture is a learned set of
shared interpretations about
beliefs, values, and norms,
which affect the behaviors of a
relatively large group of people.
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 UWTV
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The Nature of Culture

• Learned
• Shapes our view of the world
• Determines how we interact
• Formed of many dimensions

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Cultural Differences in Doing Business
UWTV
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Differences in Custom and Behavior
Formality (using titles/names)

Social Customs (greetings, exchanging business cards,

gift giving)

Styles of Dress

Time (monochronic-small delay as an offense vs

polychronic-less concerned about the punctuality)

Conflict Styles (the ways of responding to conflict-

directly, indirectly, individual, group etc)

Gender Roles
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Communicating Across ID logo

Diversity
1. Become culturally literate
2. View diversity as an opportunity
3. Avoid ethnocentrism
-The inclination to see all events from the
perspective of one’s own culture as superior and
other cultures as inferior.

4. Create dialogue
-intercultural competence-to enter into dialogue.
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Organizational Culture and ID logo

Communication
Organizational culture is a
relatively stable, shared set of
rules about how to behave
and a set of values about
what is important.
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 UWTV

Dimensions of
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Organizational Culture
 Sociability
 Power distribution, Job autonomy & Degree of
structure
 Achievement rewards & Growth opportunities
 Risk tolerance, Change tolerance, Conflict
tolerance
 Emotional support

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 UWTV

Creating and Maintaining

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Organizational Cultures
1. Set tone early
2. Reflect company culture
3. Reinforced by daily activities
4. Positive traditions: rewards
5. Negative traditions: complaints

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The End

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