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Hewlett-Packard

Submitted by
GROUP NO 4

Dilip Mathew (010) Avinash Chalumuru(057) Dheeraj Kommuru (022) Anand Bhate (005) Rabisankar Mahali (038)

INTRODUCTION
Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, United States. It provides products, technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. The company was founded in a one-car garage in Palo Alto by William (Bill) Redington Hewlett and Dave Packard. HP's revenue for the four fiscal quarters ended Oct. 31, 2012: $120.4 billion. HP's 2012 Fortune 500 ranking: No. 10 HP has approximately 331,800 employees worldwide. HP serves more than 1 billion customers in more than 170 countries on six continents. President and CEO: Meg Whitman

HP GLOBAL STRATEGY
The company is trying to position itself to extend its leadership into the major trends driving IT investment cloud computing, information optimization and data security.
Positioning

R&D

Despite the challenging environment, the company has maintained research and development (R&D) spending, along with a steady focus on preserving the long-term health of the business. Meg Whitman, president and CEO at HP, is committing the company to three years of research and development to reestablish HP as a technology-focused hardware company.

Software Strategy

Software is the second area of the business. HP's 7bn acquisition of Autonomy is a clear sign of its intentions to keep up to pace to competition in the software field.

This also widely followed in HP . In 2011 HP announced openings in Angola, Botswana, Congo, Ghana, Senegal, Tanzania and Uganda. The company expects to announce the opening of offices in Ethiopia, Mauritius and Mozambique by the end of the year. Multi-country HP also appointed a new country manager in each country. HP also made acquisitions in countries like Australia and expansion Germany all as part of its Global Expansion Strategy.

Strategy

Joint Venture Strategy

Joint Ventures with the likes of Cisco (Data Centre Expansion) , Foxconn (IT Venture in Russia), Microsoft (Cloud Computing) have been a major growth strategy for HP.

Strategy Contd.
HP Organizational Realignment
HP on March 21, 2012 announced an organizational realignment to improve performance and drive profitable growth across the entire HP portfolio.

As part of this realignment, HPs Imaging and Printing Group (IPG) and its Personal Systems Group (PSG) are joining forces to create the Printing and Personal Systems Group.
The Global Accounts Sales organization will join the newly named HP Enterprise Group which includes Enterprise Servers, Storage, Networking and Technology Services. HP also announced that it will unify its Marketing functions across business units to allow for even more effective brand-building and marketing activities, and will create efficiencies across the business units. The new structure is expected to speed decision making, increase productivity and improve efficiency, while providing a simplified customer experience.

What drives HP in International Business?


Acquiring Resources (To reduce Manufacturing Cost) Off shoring Low Wages in Host Country Skilled Labor in Host Country Diffusion of Technology

Expanding Sales Huge Market in Developing Countries Scale of Economies Minimizing Risk To leverage IPLC (International Product Life Cycle) Risk from Business Cycles

Do people like to work in HP? why or why not?


The corporate culture at HP is known as the HP way. The company offered its employees "almost perfect job security which is they rather cut their work days than fire employees in times of crisis which they did in 1974 US crisis which was a unique measure. The two founders trusted in the "individual's own motivation to work" and treated their employees as family members. The HP workers are participated in the company with stock options and are even paid additional premiums when HP is successful - known as profit sharing. These measures served to identify the employees with their work and to encourage them. Moreover, the HP way included extensive employment benefits such as scholarships for the employee's children. But in recent years the culture has been modified mainly by ex-CEO Carly Florina in view of the losses incurred due to market fallouts. There were some major changes like changing to Star approach i.e., performance first and everything else later, hire and fire policy, etc which lowered the morale of employees and job security. These measures were viewed as aggressive.