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Researched by: Name : USAMA .G.KOKNI Roll No. : 067 TY Bachelor Of Business Management (I.

B) 2011-2012

To have a general overview about Grapes, its types, emergence of Grapes as a crop in India & its current Domestic scenario. While our detailed focus will be on export of Grapes its entire export procedure & covering all aspects related to it. We will also study overview of major export markets for Grapes & to choose best suited among them.

RESEARCH METHODOLOGY:
PRIMARY DATA Met with Gohar A.Kokni , owner of HAJI AGRO INDUSTRIES PVT.LTD in Nashik,Maharashtra who gave information about his Company & Grapes fields Visit to his Grape Vineyard present in Govardhan Village,Nashik,Maharashtra,itself helped to get information & apt idea about Grape as a crop & how it is cultivated.

SECONDARY DATA Internet sites mentioned in Bibliography. Journals

India has backbone as the agrarian economy. India started modernizing in industrial sector. Revolution brought changes in the fields of agriculture and technology(LPG). Enter of MNC in the field of agriculture sector. Why Grapes ? It can be preserved as well as dried and used in such things as cereal bars and can also be used in dairy products(eg grape flavoured yoghurt) They can be crushed and make into an exfoliant for skin.
Grapes pigment extract can be used as a natural acid/base indicator due to the different colour of the conjugate acid and conjugate base of the pigment.

HAJI AGRO INDUSTRIES PVT.LTD , is situated in Govardhan Village ,Nashik ,Maharashtra.


About 12kms from the Main city of Nashik cultivates Table Grapes on 100 acres land which is fully favourable in terms of Climate and other suitable conditions. It cultivates following varities of Grapes THOMPSON SEEDLESS(Colour :GREEN) FLAMES SEEDLESS(Colour :RED) SHARAD SEEDLESS(Colour :BLACK) TASHE GANESH(Colour: GREEN) HAJI AGRO INDUSTRIES PVT.LTD is Grower and Exporter of Table Grapes which also has its own Cold Storage and Packaging house which is approved by APEDA

COMPANY PROFILE :
HAJI AGRO INDUSTRIES. PVT.LTD.
EXPORT AUTHORITY:

MR.GOHAR. Alauddin. KOKNI.


GAT NO:38, GOVARDHAN VILLAGE,NASHIK,MAHARASHTRA. Product Specification: GRAPES. Country:INDIA Brand: HAJI AGRO INDUSTRIES PVT.LTD. It is certified by ISO9001, KOSHER, HACCP, and FDA registration. Areas of Raw material supply: NASHIK (M.S.) constitutes around 85% and other parts which include SANGLI ,LATUR. Process and method of Freezing: Immediately after harvesting Grapes, they must be frozen to prevent chemical reactions that can spoil the produce. Fruits are treated with pure form of ascorbic acid or soaked in vinegar solution (also, coated with sugar and lemon juice) to deactivate the enzymes and prevent formation brown tinges and vitamin C loss. Types of freezing methods: 1.Plastic flam bags 2.Plastic-coated freezer containers 3.Freeze and cook bags

Trading Countries:
Haji Agro Exports of approx 25 Bulk containers grapes to United Kingdom per year. JO SIMS is our major client based in United Kingdom who further ships across Russia,Belgium and USA. As of 2011, Haji has total profit of 1.5Crores.

EXPORT PROCESS:

Hygiene: Haji Agro Industries provides all its labourers clean gloves and also a proper dress code is maintained all over in the Industry,also the Sanitization systems are checked and maintained every month as per APEDA Protocol for Exports. Labelling:Haji Agro labels its Grape Boxes with RFID tags and also Barcode which is useful in tracking the boxes shipped across the country. Grading Standards:Haji Agro works as per the HACCP and APEDA Standards and also the audits and surveys are conducted by AGMARK India. Packaging:Haji Agro Packages the Grapes in the plastics which are imported from HILTON PACKAGING,ITALY.

Registration for Exporter. ( IEC Code by DGFT ) Documents Required for exports : 1.Customs Declaration Form 2.Prescriptions regarding the minimum and maximum sizes of the parcel with its maximum weight 3.Commercial invoice 4.Consular Invoice 5.Customs Invoice 6.Legalised / Visaed Invoice 7.Certified Invoice 8.Packing List Certificate of Inspection 9.Black List Certificate 10.Weight Note 11.Manufacturers Certificate 12.Certificate of Chemical Analysis 13.Certificate of Shipment 14.Health / Veterinary / Sanitary Certification 15.Antiquity Measurement 16.Transshipment Bill 17.Shipping Order 18.Cart/Lorry Ticket

EXPORT PRICING AND COSTING


Export pricing is the most important tool for promoting sales and facing international competition. The price has to be realistically worked out taking into consideration all export benefits and expenses. However, there is no fixed formula for pricing strategies; it will differ from exporter to exporter. We should also assess the strength of our competitors and anticipate the move of the competitors in the market. Pricing strategies will depend on various circumstantial situations. We can still be competitive with higher prices but with better delivery package or other advantages. The current wholesale market price of GRAPES in India is ranging from Rs. 60 to 75 per kg depends on the grades. Based on the last weeks market price we have to set the current prices of cashew kernel. The details of the weekly price of edible nuts in London market are enclosed. EU MARKET STANDARDS EUREPGAP TARIFFS AND QUOTAS EXPORT TRENDS OF GRAPES :Export Volume CUSTOM DUTIES

Government Assistance for export of Grapes


Fruits and Vegetables Quantity Inland Haulage Sea freight 500 MTs 25% (Subject to maximum of Rs.1/- per Kg.) 25% (Subject to maximum of Rs.5/- per Kg.)

ASIDE stands for Assistance to States for Development of Export


oInfrastructure and other Activities. oPromotion of exports oBoosting production of exportable surplus, oProviding the infrastructural facilities such as land, power, water, roads, connectivity oPollution control measures and a conducive environment for promotion.

The following TA Rates are being followed by APEDA


TA Rate (Rs. per kg)
Designation Reefer Container Non-reefer Container

Europe Africa Middle East CIS

6 6 3 G

1.5 1.5 1 1.25

SWOT ANALYSIS OF GRAPES EXPORT


STRENGTHS
Climatic conditions congenial for GRAPES production. Abundant raw material, technical pace, cheap manpower, enormous domestic market coupled with government support. Strategic location.

WEAKNESS
Higher cost of finances, packing material, energy and transportation Poor quality of raw materials, high value of materials, high value of plant and machinery and heavy duties. Operational restrictions of 100% EOU.

OPPORTUNITIES
Decline in production of GRAPES barriers. Well adapted modern technologies for production and post harvest management. in other countries, breaking down of international trade

THREATS
Fierce competition from China Demand Shift towards fresh GRAPES . Failure of WTO regarding subsidies given by developed countries for agriculture produce.

Increasing awareness and liking for GRAPES in


domestic market (56,865 tonnes consumption in 2006-2007).

CONCLUSION
Having studied grape crop and its export procedure in detail, it can be concluded that : Climatic conditions of Nashik are ideally suited for Grapes production on a large scale, thereby resulting into economies of scale. Government provides large export facilities in terms and subsidies, loans from APEDA AND NABARD taxes and duties exemption, so finance and other requirements can be easily made available. There are huge Grapes markets yet to be explored throught the world. India can become hub for Grapes and its processed products export in the World, thus, bringing in lots of foreign currency in India, thereby reducing the Balance of Payment situation. Domestic market of Grapes is also yet to be explored properly. Grapes produced is of highest quality, according to the norms provided by APEDA Alimentations, which is acceptable in all world standards. United Kingdom market studied can act as initiator, and then gradually other countries can also be taken into our radar for exports.

THANKING YOU ALL FROM HAJI FAMILY AND USAMA GOHAR KOKNI

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