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Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. Nokia was established in 1865. The name Nokia originated from the river which flowed through the town of the same name (Nokia).
PRODUCT
Quality Appearance Packaging Brand
Service
Support
Warranty
Price
Discounts Financing Leasing Options Allowances.
Price Approx in Rs
Rs.15,000
Nokia 7610
Nokia 6230 Nokia 6630 Nokia 9300 Nokia 3660 Nokia 1100 Nokia 6610
Rs.16,000
Rs.12,000 Rs.22,000 Rs.28,000 Rs.11,000 Rs.3500 Rs.6000
Place
Logistics Channel members
Channel Motivation
Market Coverage Service Levels Internet Accessibility
Promotion
Front Line Service
Public Relations
Message
Sales
Media Budget
Process
Nokia has rapidly moved from functionally oriented Nokia has introduced a new development approach Utilizing every part of the company and personnels Change is an every day phenomenon at Nokia organisation to a business process oriented mode for information systems development.
3.
Weakness:
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2. Not concern about the lower class of the society people. 3. The service centers in India are very few and scare. So after sales service is not good.
Opportunity:
1. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around.
Threats: 1. Emerging of other mobile companies in the market. The companies like Motorola, Sony Eriksson, Cingular (U.S). Threats can be like providing cheap phones, new features, new style and type, good after sales service etc . The growing demand of WLL network can cause drop in sales for Nokia, as Nokia provides many less CDMA phones to the customer.
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