Leslie Gros Realtor in Carlsbad, CA Listing Presentation

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home
LESLIE GROS 760-420-3110

Misc FAQ
Nobody Moves the Market Like Keller | Williams


Misc FAQ


Misc FAQ
Market Research
Sign Listing Agreement
Place The Sign in Yard!
I Instantly Start Marketing your Home
Review feedback with you and see how its going!
I follow up with Clients and Realtors on Showings received and gain feedback
Receive Showings
Schedule Open House


Misc FAQ
Receive Offers
10
Counteroffer if needed!
11
Contract Accepted!!
12
Receive Earnest Money
The Closing !!!
16
Assemble Paper Work!
15
Choose Closing Company!
14
Inspection!! & Appraisal
13


Misc FAQ


Misc FAQ
Most Viewed
REALTOR.com Facts That Matter

Visitors on REALTOR.com stay longer than on other comparable sites. They take another look at a property and really comb through the details
Visitors on REALTOR.com also come back more often than on any other comparable site
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.


Misc FAQ
Each month, REALTOR.com attracts more than 13.7 million visits per month* from consumers interested in buying a home. No other real estate site even comes close to that number. The most comprehensive national collection of homes for sale, REALTOR.com is the powerful site of its kind, is No. 1 in page views, No. 1 in time spent searching and your No. 1 online sales tool, and its getting stronger all the time. Nearly 14 million people dont visit a Web site by accident. It takes a great deal of work, as REALTOR.com is increasing awareness and driving traffic with its public awareness campaigns Initiatives include providing locally-themed real estate statistics and Top 10 lists to print, TV and Internet media outlets in cities both big and small, as well as investing capital to ensure that REALTOR.com listings show up higher in online search engines that those of the competition.
Thats 287,000,000 Minutes in January!


Misc FAQ
Realtor.com is the industrys most engaging real estate search site.* More Minutes More Visits More Pages Viewed


Misc FAQ
Importance of internet home search

Home Buyers And Sellers
90% of home buyers and sellers use the internet to search for their home1 Reach the widest audience of potential buyers More buyers = better chance of finding one that is willing Moreto buyers better chance of meet= your terms, price finding one that is closing willing todate meet and desired
your terms, price and desired closing date
90%
Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012


Misc FAQ
How will I showcase your home to the most buyers? I will help your home rise to the top of the search, above other homes, by adding more photos.


Misc FAQ
How will I showcase your home to the most buyers? I place my cell phone number at multiple points to increase buyer calls for your property.


Misc FAQ
Realtor.com tracking report shows how many buyers are looking at your home.


Misc FAQ
With KWLS I will get the lead and that is best for you since I will know the most about the property and be able to sell it better than anyone else!
Brokerage Websites
National Portals
Social Media
Realtor.com
Search Engines


Misc FAQ
90%
88%
88%
88%
2012
2011
53%
55% 45% 45% 30% 27%
19%
18% 17% 16% 4%
Internet Real estate agent Yard sign Open house Print newspaper advertisement Home book or magazine Home builder
3%
4%
Television
4%
5%
Relocation company
Billboard
Source: National Association of REALTORS


Misc FAQ
2002: Internet surpassed print ads
2004: More buyers found their home on internet than from signs
2009: The internet is THREE TIMES as powerful as signs
HOW BUYERS FOUND THEIR HOME
HOW BUYERS FOUND THEIR HOME
Internet 42%
90%
Signs 10% Print Ads 1%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012


Misc FAQ
Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)


Misc FAQ
54%
We have invested extra money in all the top websites used for home searches to make sure you have maximum exposure of your listing to buyers
51% 47%
M L S
R E A L T O R . c o m
Real estate agent website
A g e n t w e b s i t e
REALTOR.com
39% 27%
C o w e b s i t e
Real estate company website
O t h e r
13%
6%
4% 1% 1%
Video hosting websites
MLS
Other website with real estate listings
For-sale-by-owner website
Newspaper website
Real estate magazine website
Social networking


Misc FAQ
Sold home using an agent
FSBO
Other
Sold to home Buyer 88% 87%
85% 84% 83% 82%
85% 84%
85%
79%
13% 7% 1% 2001
14%
3% 1% 2003
14%
3% 1% 2004
13% 2% 1% 2005
12% 3% 1% 2006
12% 2% 1% 2007
13% 2% 1% 2008
11% 3% 1% 2009
9% 3% 1% 2010
10% 2% 1% 2011
2012


Misc FAQ
Sold home using an agent
Directly from builder or builders agent
Directly from the previous owner

89%
75% 67%
77%
77%
77%
79%
81% 77%
83%
15% 15%
14%
9%
12%
9%
12%
9%
13%
9%
12%
7%
10%
6%
8%
5%
6%
5%
7%
4%
2001
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012


Misc FAQ


Misc FAQ


Misc FAQ
(In Millions) Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.
7.1

4.6 4.4 4.3 4.3
4.7
89
90
91
92
93
94
95
96
97
98
99
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2012


Misc FAQ
If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.
12.2% 5.9% 2.9% 7.5% 8.3% 6.3% 7.0% 5.4% 5.2% 4.0% 3.1% 4.8% 3.8% 4.3% 2.7% 3.4%
5.5%
6.3%
1.3% 0.6% (1.8%)
(2.7%)
(9.8%) (12.5%) 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012


Misc FAQ
Mortgage rates hit a record low for the year 2012 at 3.66%.
10.3%10.1%
9.3% 8.4% 7.3% 8.4% 7.9% 7.8% 7.6% 6.9% 7.4% 8.1% 7.0%
6.5%
5.8% 5.8% 5.9%
6.4% 6.3% 6.0%

5.0% 4.7% 4.5%
3.7
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2012


Misc FAQ


Misc FAQ


Misc FAQ
Properly priced, you will have the possibility of many more buyers competing for your property.
Asking Price Compared to Market Value +15%
Percentage of Potential Buyers who will look for Property 10%
+10%
Market Value
30% 60% 75%
-10%
-15%
90%


Misc FAQ
To get your home sold for the most money in the least time, we have to price it in the market.


Misc FAQ
Activity
Weeks
1 2 3
Timing is extremely important in the real estate market! A property attracts the most activity from the real estate community and potential buyers when it is first listed It has the greatest opportunity to sell when it is new on the market!


Misc FAQ
If you want to be competitive. The buying market has a short attention span. Pricing your home right the first time is key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to newer listings.
Pricing it Right off the bat would increase your result of selling it at or above market value vs. selling it below Market Value after you lose the new listing traffic new listing appeal!!


Misc FAQ


Misc FAQ


Misc FAQ
Agent Productivity
INCREASE IN UNITS CLOSED U.S. | END OF YEAR 2012
NAR: 9.2%
KW: 17.8%


Misc FAQ
Our agents businesses are growing

PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OF YEAR 2012
Industry: 9.2%
kw: +17.8%
0%
5%
10 %
15 %
20 %


Misc FAQ


Misc FAQ
Preparing Your Home for Sale Cleanliness Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers do! Showtime When your home is being shown, please do the following: Keep all lights on Keep all drapes and shutters open Keep all doors unlocked Leave soft music playing Take a short excursion with your children and pets Let the buyer be at ease and let the agents do their job Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arr ive. Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us useful information to use in marketing your home. Paint & Carpet Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more money than you have to replace carpet. They don't. They simply buy elsewhere. Curb Appeal Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.


Misc FAQ


Misc FAQ
F.A.Q.


Misc FAQ
Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything


Misc FAQ
Receiving Offers Presentation of Offers When an offer is generated on your home, you can expect the following from us: 1. Present the offer to you personally. 2. Have the cooperating agent share the buyers qualifications. 3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what they are asking for. 4. Discuss all offers with you in private, after listening to the other agents input. We will give you as much information as possible regarding: 1. Current market and finance activity. 2. Other sales to date. 3. Competition. 4. Agent comments. Negotiating the Sale When purchase contracts are negotiated, you will be kept informed every step of the way. Other items to expect during the selling process: 1. Establish and explain guidelines prior to presentation. 2. Present all offers to youas quickly as possible. 3. Review the contract with you. 4. Keep you up to date on current market activity, which may affect the strength of the offer. 5. Ensure that all parties in all transactions are treated fairly and with honest consideration. 6. Make certain that there is compliance with disclosure laws and ordinances.


Misc FAQ
ALL HANDS ON DECK Rising to the Top in Todays Market!


Leslie Gros Realtor in Carlsbad, CA Listing Presentation

Hochgeladen von

Dokumentinformationen

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Leslie Gros Realtor in Carlsbad, CA Listing Presentation

Hochgeladen von

Copyright:

Verfügbare Formate

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Sign Listing Agreement

Place The Sign in Yard!

I Instantly Start Marketing your Home

Review feedback with you and see how its going!

Schedule Open House

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Receive Earnest Money

The Closing !!!

Assemble Paper Work!

Choose Closing Company!

Inspection!! & Appraisal

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

REALTOR.com Facts That Matter

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Thats 287,000,000 Minutes in January!

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Importance of internet home search

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

55% 45% 45% 30% 27%

Source: National Association of REALTORS

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US

LESLIE GROS 760-420-3110

2002: Internet surpassed print ads

2009: The internet is THREE TIMES as powerful as signs

HOW BUYERS FOUND THEIR HOME

HOW BUYERS FOUND THEIR HOME