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MARKET STRATEGY
Target market. Retail format Sustainable competitive advantage
TARGET MARKET
RETAIL FORMAT
STORE MANAGEMENT
INTRODUCTION DEFINITION
STORE LAYOUT
STORE LAYOUT INVOLVES PROPER PLANNING OF SPACE & DESIGN & PRESENTATION OF THE CANTEEN TO PROVIDE THE CUSTOMERS WITH A COMFORTABLE EXPERIENCE IN ORDER TO INCREASE THE CANTEEN SALES.
7. MAXIMUM VISUAL IMPACT 8. IMPULSE BUYING 9. CREATES A SENSE OF SPACE 10. PROPER UTILISATION OF SPACE AVAILABLE
VISUAL MERCHANDISING
VISUAL MERCHANDISING IS THE PRESENTATION OF ANY & ALL MERCHANDISE AT ITS BEST. VISUAL MERCHANDISING ENHANCES THE SHOPPING EXPERIENCE ACTS AS A COMMUNICATION TOOL PRESENTATION IN VISUAL MERCHANDISING HELPS CUSTOMER MAKE BUYING DECISIONS
MERCHANDISE MANAGEMENT
MEANING OF MERCHANDISE
Merchandise means goods bought and sold for profit. According to Business Dictionary , Merchandise refers to goods and commodities sold at the retail level.
1. RIGHT PRODUCT
2 . RIGHT QUANTITY
We provides right quantity to the customers which is most important thing in that. Quantity and the quality and taste matters a lot in canteens. The profit also depends on these things
3. RIGHT PLACE
4 .RIGHT TIME
Time plays an very important role evrywhere. Mostly in college canteen the time which they targeted is at morning from 7am to 5 pm. and in this the RIGHT TIME means proper delivery of goods and services to the customer within a good time .
5 .RIGHT PRICE
6 . RIGHT APPEAL
Right appeal is the right message to the right audience . This is required as the retailer needs to inform and persuade the consumers to seek out the products from the stores.
7 . RIGHT SERVICE
IMPORTANCE OF MERCHANDISING
NUCLEUS OF RETAIL DIFFERENTIATION CUTTING EDGE COMPETITION BETTER MERCHANDISE MEANS BETTER PROFITS EFFICIENT MERCHANDISE MANAGEMENT PRACTICES
2. Determining the merchandise requirements Merchandise hierarchy 3 . Merchandise control the open to buy 4 . Assortment planning 5 . The range plan 6 . The model stock plan