Group: Allen Alex Amey Jambotkar Anuja Hurgat Kartik Athavale Prabhjit Pahwa Sudarshan Iyer Varun Lashkari

INDIA TODAY

Existing Product
Print Media
India Today Business Today India Today Travel Plus Money Today Cosmopolitan Good Housekeeping

Electronic Media

Aaj Tak

Oye 104.8 FM
Tez

Headlines Today
Dilli Aaj tak

Golf Digest
Harvard Business Review Mail Today, a joint venture with Daily Mail Men's Health Prevention Reader's Digest Scientific American

Retail

Bag it today

Product Mix
Aaj Tak Headlines Today Tez Radio Harper Collins

Print Media

Electronic Media

Electronic Retail

Miscellaneo us

Education

Production house

India Today Business Today Magazine Travel Plus Readers Digest Cosmopolitan

Bagit Today

Product-1

Opportunity Analysis Product 1

6 lakh people took the Civil Services Exams in 2011 for 880 posts. UP and Bihar has the highest number of applicants People would take this exam for many years to come so its a going concern business.
A big craze for Civil Services in India. These jobs offer security, pension and perks

Pass percentage is very less. Hence people go for multiple attempts.

Product Concept Development

Name of Coaching Centre is IAS Today It will be located in Ghaziabad and Patna Target market: 1.5 lakh Expected Applications: 2000 Total Proposed Capacity: 500 Proposed budget: Rs.3 Crore

Launch Product 1
The coaching classes will be launched in a IAS

conference meet Eminent politicians and IAS officers will be telling about what is expected from them and the kind of work life they have A 3 day free trial will be provided to students after which they can choose to enroll

Offerings- Product 1
Existing core competencies of knowledge, speakers and material would be utilised in this

venture. We would be selling the experience of being taught by the source of knowledge itself. Existing factor for the qualification consists of 2 exams- prelims and finals- followed by interviews. Training for all them will be available.

Product-2

Indian Film Production Houses

International Film Production Data

International Cinema Penetration Data

International Film Viewership Data

Ansoffs Matrix- Product 2

Existing Product Market Penetration Existing Market New Product Product Development

Market Development New Market

Production House Diversification

Product Concept Development-Product 2

The Production House will be named as Phoenix Productions. Target market 2860000000 tickets were sold in India in 2010 It would start off with producing Real Motion Pictures but can

venture into Digital Pictures with good opportunities.

The payback period for the investor will be 1.5 to 2 years from the

day of the investment. The profit margin for the investor will be 75% and 25% will be for our company, based on the investors investment. The margin is higher for the investor as money plays an important role.

Budget would be $50000-$60000

The Production House will be located in Mumbai.

Product-3

Opportunity Analysis Product 3

Fashion magazine readership of approximately 12-15 Lakh. Urban cities are fashion centres and constantly looking for new products. Loads of budding fashion designers, new entrants in the industry without exposure. Femina is the sole wholly Indian fashion magazine in the country and serves only a limited market. Growing demand in the middle class segments of the society.

Product Life Cycle-Product-3

Maturity
Vasant Valley Business Today School, 1990 Magazine, 1992 India Today Headlines Today, Aaj Tak, 1999 Magazine, 1975 Meow Oye 2003 Mail Today, 104.8FM, 2009 2007

Growth

Decline

Fashion Today Magazine, 2013

Introduction

Recommendations to Senior Management

Media And Entertainment is one of the most

booming sectors in India due to its vast customer reach. The various segments of the Media And Entertainment industry like television and film industry have a large customer base. Entertainment industry stands at the value of Rs 43,700-crore currently and is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore by 2013.

Recommendations to Senior Management

These are certain parameters that we took

into consideration while deciding to launch the India Today's Phoenix Production house.

Recommendations to Senior Management

These are certain parameters that we took

into consideration while deciding to launch the India Today's Phoenix Production house.

Reasons for launching Phoenix Productions

Rapid de-regulation in the Industry. Rise in the viewership and the advertising

expenditure. Technological innovations like animations, multiplexes, etc and new distribution channels like mobiles and Internet have opened up the doors of new opportunities in the sector.

Reasons for launching Phoenix Productions

Opportunity analysis and Ansoff are two main tools that help us support our decision to launch a Production House. A huge market plus a rapidly growing market helped us make this decision.