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Within four years, more than 70% of the workforce will connect to corporate
networks via mobile devices – IDC WW Mobile Middleware 2008–2012 , Jan 2009
Web
Self-Service
= Mobile
IVR/
Call Center
Majority of CEOs
Surveyed by IBM
indicated that their main Survey of
source of innovation was Collaboration
from clients & staff – not Tools in use by
formal R&D. IBMers
Grid Computing
“The key characteristics of the cloud are the ability to scale and provision computing power dynamically in a cost efficient way and the ability of the
consumer (end user, organization or IT staff) to make the most of that power without having to manage the underlying complexity of the technology.
The cloud architecture itself can be private (hosted within an organization’s firewall) or public (hosted on the Internet).”
Source: www.opencloudmanifesto.org
Service Consumers
Datacenter
Monitor & Manage Infrastructure Access
Services & Resources Services
IT Cloud
Service Catalog, Component Vendors/
Software Publishers
Component
Cloud
Library
Administrator Publish & Update
Components,
Service Templates
Without Cloud With Cloud The IBM TAP business case re-presents an ideal
100% New Development Liberated funding for new environment for
development, trans-
formation investment or
a private cloud implementation. By implementing
Software Costs direct saving virtualization and automated provisioning, the team
Strategic
Change
was able to:
Capacity
Power Costs Reduce from 488 servers to 55
Reduce from 15 admins to 2
Reduce Power costs
Current (fewer servers)
IT Labor Costs (Operations Deployment (1-time)
Spend and Maintenance)
Software Costs
Note: Clients who have already adopted
Power Costs
virtualization and automated provisioning will see
Hardware,
Hardware Costs (88.8%) different results.
labor & power
(annualized) Labor Costs savings re-duced
( - 80.7%) annual cost of
operation
Hardware Costs
( - 88.7%) by 83.8%
The world is fast becoming instrumented, interconnected & intelligent .... embedded
computing will appear in ever more places
Technology will enable us to reach further & faster (and our competitors will too!)
The interaction is shifting to the end user .... do not become disintermediated redundant
Collaboration is a fact of life in a connected world .... new alliances & opportunities
New IT models – like Cloud – will provide new options for optimizing your IT spend
Have a strategy!!
Compromise
24 / x 2009 IBM Corporation
Enterprise 2.0: Examples…
> >
X 1.2
million
Within four years, more than 70% of the workforce will connect to corporate
networks via mobile devices – IDC WW Mobile Middleware 2008–2012 , Jan 2009
Web
Self-Service
= Mobile
IVR/
Call Center
Majority of CEOs
Surveyed by IBM
indicated that their main Survey of
source of innovation was Collaboration
from clients & staff – not Tools in use by
formal R&D. IBMers
Grid Computing
“The key characteristics of the cloud are the ability to scale and provision computing power dynamically in a cost efficient way and the ability of the
consumer (end user, organization or IT staff) to make the most of that power without having to manage the underlying complexity of the technology.
The cloud architecture itself can be private (hosted within an organization’s firewall) or public (hosted on the Internet).”
Source: www.opencloudmanifesto.org
Service Consumers
Datacenter
Monitor & Manage Infrastructure Access
Services & Resources Services
IT Cloud
Service Catalog, Component Vendors/
Software Publishers
Component
Cloud
Library
Administrator Publish & Update
Components,
Service Templates
Without Cloud With Cloud The IBM TAP business case re-presents an ideal
100% New Development Liberated funding for new environment for
development, trans-
formation investment or
a private cloud implementation. By implementing
Software Costs direct saving virtualization and automated provisioning, the team
Strategic
Change
was able to:
Capacity
Power Costs Reduce from 488 servers to 55
Reduce from 15 admins to 2
Reduce Power costs
Current (fewer servers)
IT Labor Costs (Operations Deployment (1-time)
Spend and Maintenance)
Software Costs
Note: Clients who have already adopted
Power Costs
virtualization and automated provisioning will see
Hardware,
Hardware Costs (88.8%) different results.
labor & power
(annualized) Labor Costs savings re-duced
( - 80.7%) annual cost of
operation
Hardware Costs
( - 88.7%) by 83.8%
The world is fast becoming instrumented, interconnected & intelligent .... embedded
computing will appear in ever more places
Technology will enable us to reach further & faster (and our competitors will too!)
The interaction is shifting to the end user .... do not become disintermediated redundant
Collaboration is a fact of life in a connected world .... new alliances & opportunities
New IT models – like Cloud – will provide new options for optimizing your IT spend
Have a strategy!!
65
John McElligott, June 09
Agenda:
66
John McElligott, June 09
eBay – Our beginnings …
67
John McElligott, June 09
eBay today
68
John McElligott, June 09
eBay Classifieds Group
69
John McElligott, June 09
Four insights for today’s economy:
User needs stay relatively constant over time … though how best to satisfy
1 those needs can change quickly
3 The most important thing in business is often the ability to do the basics
really well
4 Several new (or at least modified) rules DO apply today. It’s rarely a good
idea to ignore or fight these
70
John McElligott, June 09
“Will it be a fine day for the game tomorrow?” 1
User Needs
My Grandad
My Dad
Me
71
John McElligott, June 09
“I want to listen to my favourite music when and where I want” 1
User Needs
User Needs:
User Needs: 1980
1880 -- 1995
1980
72
John McElligott, June 09
Customers prefer simplicity 1
User Needs
73
John McElligott, June 09
Business trends can be easy to spot either in retrospect … or if you 2
separate them into component parts - Motor industry example Business Trends
74
John McElligott, June 09
“Today’s cars are … 2
Business Trends
2009 Toyota
… exactly the same as those of 20
years ago!
1990 Toyota
… so we clearly need fewer cars to
be manufactured…
75
John McElligott, June 09
“I want up-to-date news for the areas in which I am interested” 2
Business Trends
1. Targetted
2. Real-time
3. ‘Pull’ – user in control
4. Convenient
5. Environmentally responsible
76
John McElligott, June 09
Banks dramatically failing their customers 2
Business Trends
77
John McElligott, June 09
2
•Remember that … Business Trends
Market Size?
Market Share?
Margin
(i.e. Cost base)
79
John McElligott, June 09
Enterprise Case Study: Dramatic fall in ‘P&L’ 3
Focus on the basics
-7.1
-12.0
-15.6
80
John McElligott, June 09
Apply M&M&M: If ‘Govt of Ireland Plc’ were a business and had to break-even
Why?
exception
82
John McElligott, June 09
Transparency is unstoppable: 4
Modified Rules
… performance management?
Long overdue …
Democratisation?
83
John McElligott, June 09
Consumers trust complete strangers more than marketeers 4
Modified Rules
84
John McElligott, June 09
Pay for Performance advertising is here to stay 4
Modified Rules
“A dramatic
improvement over
earlier models”
85
John McElligott, June 09
Tip: Measure things … in detail … regularly …
87
John McElligott, June 09
Tip: Online Advertising - bigger in 2010
88
John McElligott, June 09
Tip: We all have to be capable of trusting our own judgement
89
John McElligott, June 09
Compete and Win! Good luck!
90
John McElligott, June 09
Future Focus