Beruflich Dokumente
Kultur Dokumente
Revenue Impact
62%
38%
Profit Impact
Red Oceans Market-Competing Business Launches
39%
61%
VISI
Competitive Advantage
Value Innovation
Attract noncustomers
Eliminated
Reduce
Raise Create
PENERAPAN
External Assesment Internal Assesment
Minimizing Risks and Maximizing Opportunities in Formulating and Executing Blue Ocean Strategy
Formulation Principles
Reconstruct market boundaries Focus on the big picture, not the numbers Reach beyond existing demand Get the strategic sequence right
Formulation Risks
Search Risk Planning Risk Scale Risk Business Model Risk
Execution Principles
Overcome key organizational hurdles
Execution Risks
Organizational Risk
Management Risk
External Assesment
5) 6)
Look Across Functional or Emotional Appeal to Buyers (daya tarik, fungsi vs emosi) Participates in shaping external trends over time (mencermati perubahan trend)
Visual Awakening
Strategy Canvas
offering level lo
Price HiRes Graphic Non Gaming Funct. HD TV COmpatibility Online Gaming Processing Power Design & Austhetic Available Game Motion Family Friendly
Visual Exploration
Mengeksplorasi
bilamana pembeli menerima/tidak penawaran kita (plus minus existing product)
Eliminate
Raise
Diatas Standar
Reduce
Dibawah Standar
Create
The industry never offer
Reduce
Create
Reduce
Raise
Create
Nintendo Wii
offering level
lo
Price HiRes Graphic Non Gaming Funct. HD TV COmpatibility Online Gaming Processing Power Design & Austhetic Available Game Motion Family Friendly
Visual Communication
Komunikasikan seluruh strategy yang dipilih agar pegawai mengerti
Internal Assesment
TERIMA KASIH