By Laura Lenker Miranda Zimmerli Chanakarn Laotrummanon Nawat Vongwattanakit

History
In 1924, Foundation of Gebrder Dassler Schuhfabrik, by Rudolf and Adolf(Adi) Dassler

In 1948, Rudolf Dassler formed his own shoes company

called Puma Schuhfabrik Rudolf Dassler

In 1948, introduction of the PUMA Atom,

PUMAs first football shoe In 1986, became a public company,

listed on the Frankfurt Stock Exchange

Puma Now
Registered Office: Herzogenaurach, Germany. 3,900 employees

Market products in more than 80 countries Outsourcing manufacturing facilities in over 40 countries In 2004, approximately 66%, 27% and 7% of its revenue came from footwear, apparel, and accessories, respectively

Corporate Development Plan

Phase I: 1993 Establish a solid financial statement Phase II: 1997 Reposition the brand Phase III: 2002 Growth plan Phase IV: 2006 Multi-category Sportlifestyle brands

Mission statement
PUMA has long-term mission of becoming the most desirable Sportlifestyle company

Brand Strategy
Bringing distinctive designs and a global outlook by blending influences of sport, lifestyle and fashion
Maintaining vigilant watch over distribution channels Solid guidance and strict alertness for licensee

PUMA Stores
There are PUMA stores in 19 states

No PUMA store in Oregon

PUMA outlet at Woodburn

The PUMA Online Store

Sport Fashion
Alexander McQueen Ferrari 96 Hours Nuala Mihara Starck

SWOT Analysis

Strengths
Brand Product Ranges Design
Footwear Puma Motorsport

Weaknesses
Price Young consumers only Too few stores
No store in Oregon

Outlet
One at Woodburn

Opportunities
Open more stores !!! (at least one in OREGON) Cooperate with more designers Licensing Consignment goods

Threats
Intratype Competition
Nike Adidas Reebok

Intertype Competition
Watch Eyewear

References
www.puma.com http://en.wikipedia.org/wiki/PUMA_A G http://www.gotomanager.com/news/deta ils.aspx?id=47602

Any questions???

Thank You For Your Attention :)