THE IDENTITY OF WOMEN IN THE ONE MAGAZINE.

A STUDY ON ANGLICISMS IN THE TITLES

1. Introduction
The beginning of the XXIst century - a great developement of some fields of activity (such as informatics, economics, finances, media, public relations) the formation of new words in the English language and their introduction and use as such in the vocabulary of other languages as well.

The Romanian language - a process of enrichment of its vocabulary with English words as a consequence of the permanent changes in society that impose the use of new words to designate economic, social, political or cultural realities.

2. The identity of women in lifestyle magazines

The media a great influence on peoples lives in the XXIst century individuals self identity starts to be shaped following certain criteria imposed by magazines and/or television.

Womens magazines: - play an important part in the lives of women of all ages - create a mythic community in which women share the same opinions and invite individual readers to recognise themselves and their opinions as part of a gendered world (Jonathan Bignell: Media semiotics: an introduction)

Two types of women magazines (depending on their frequency and on the articles debated): - weekly magazines

- monthly magazines

3.The ONE magazine

Be The ONE, not anyone!

4. Anglicisms and the Romanian written media

anglicism = an English word that is used
in another language (Macmillan English Dictionary) = a word, idiom, or feature of the English language occurring in or borrowed by another language. (http://www.thefreedictionary.com/Anglicis ms)

= a linguistic unity of English origin that has retained its pronunciation and orthography (Avram, Mioara, Anglicisme n limba

romn actual) = a recent loan from British and

American English which is partially or not at all adapted in the Romanian language (StoichioiuIchim, Adriana, Vocabularul limbii romne actuale. Dinamic, influene, creativitate)

The main fields in the media in which the anglicisms appear: economy (discount, management, brand, leasing, marketing, etc.) informatics (site, online, software, etc.) technology (bluetooth, dvd, laptop, etc.) music (show, hit, live, etc.)

sport (jogging, fitness, etc.) food (fast-food, chips, ketchup, etc.)

fashion (design, blush, print, etc.)

Types of anglicisms in the media: - necessary borrowings - luxury/futile borrowings

5. Anglicisms and the identity of women in The ONE magazine

a) Women and their looks Look de vedet: lucios i legat (A stars look: shiny and tied - 2009); Te-ai gandit c poi avea un look de vedet de la Hollywood ? (Have you ever thought that you can have the look of a Hollywood star? - 2009); Schimbare de look (Change of look 2009)

Ora de fitness (Fitness time 2009) Tendine de frumusee: Eyeliner-ul alb (Beauty trends: the white eyeliner 2008); Chapstick-ul, evergreen-ul balsamurilor pentru buze (The chapstick, the evergreen of lips moisturizers 2009); Efect luminizer (Luminizer effect 2009); Tehnologia Cutera: lifting nechirurgical pentru eliminarea imperfectiunilor (Cutera technology: nonsurgical lifting to eliminate imperfections 2009) Beauty gadget pentru ngrijire facial (Beauty gadget for facial care 2009)

Talika Light, cel mai nou dispozitiv antiageing (Talika Light, the latest antiageing device 2009) Medicina antiageing (Antiageing medicine 2009)

b) Women and fashion - the working woman: 10 modaliti de a da via inutei office (10 ways to vivify the office outfit 2008)

- the relaxed woman: Piese cu personalitate Rochii casual lungi (Clothing items with personality long casual dresses 2008); Threadless.com. Tricouri cool (Threadless.com. Cool T-shirts 2008); inute cool i vedete (Cool outfits and stars 2008); Cool n buctrie (Cool in the kitchen 2009);

Printuri florale (Floral prints 2009); Animal print colorat (Coloured animal print 2009)

- the sexy woman: Rochia bandage, cea mai sexy pies vestimentar pentru femei (The bandage dress, the sexiest clothing item for women 2009); Mocasinii, sexy sau nu? (The moccasins sexy or not? -2010

c) Women and their accessories - adjectives: Accesorii glamorous (Glamorous accessories 2008); Bijuterii rock glam (Rock glam jewlery 2009); 19 moons bijuterii vintage (19 moons vintage jewlery - 2009); Geanta casual Meli Melo Paris (Casual purse Meli Melo Paris 2009)

- nouns: Cercel. Casc. Bluetooth (Earing; Earphone; Bluetooth 2009); Un clutch dulce (A sweet clutch 2009); Clutch HP, pentru iubitorii de fluturi (HP clutch, for butterflies lovers - 2009); Gadget de vacan (Holliday gadget 2009); Pentru amatoarele de gadget eco (For eco gadget lovers 2009)

d) Women and trends - clothing: Trend-ul lame continu (The lame trend goes on 2008) - hairstyle: Hair trend : volum maxim (Hair trend: maximized volume 2009) - shoes: Trend: nclminte inspirat din uniformele colilor englezeti (Trend: shoes inspired by English school uniforms 2009) - relationships: Relaiile la distan: un trend inevitabil al vieii contemporane (Distance relationships: an inevitable trend of the contemporary life 2009) drinks: Noul trend: apa la cutie (The new trend: canned water 2010)

e) Women and shopping - going out to buy: Shopping cu stil (Shopping with style 2008); Shopping fr egal (The best shopping 2008)

- purchasing the products from home, using the computer: Vnzrile online de srbtori (The online holiday sells 2008); Cel mai rafinat shopping online (The most refined online shopping 2008); Shopping online (Online shopping 2008); Mall-ul de acas (The mall from home 2008)

f) Women and their free time - go out: Vara vine cu discounturi rcoroase la cocktailuri i deserturi cu Happy Hour TimeOut Bucureti (Summer comes with cool discounts for cocktails and deserts with Happy Hour TimeOut Bucharest 2009); Delecteaz-te cu o cafea! E limited edition! (Take your pleasure with a cup of coffee! Its limited edition! 2009); Cele mai hot terase din Bucuresti (The hottest terraces in Bucharest 2010)

- go to various shows: Show de un milion de lire sterline (A show of one million pounds 2008); Show i business (Show and business 2008)

- watch movies: Mai simplu cu dvd burner-ul de la Panasonic (Easier with the Panasonic dvd burner 2009)

- travel: 12 tipsuri de cltorie (12 travel tips 2008)

g) Women and their must-haves Fardul CSID, un must-have n luna femeii (The CSID make-up, a must have in the womans month 2009); Must have de var: vesta (Must have for summer: the vest 2009); Accesoriile, un must have n acest sezon (The accessories, a must have for this season 2009); Nu rata must have-urile sezonului (Dont miss the must haves of this season 2009)