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Thought Process

Overview Products Promotions Future

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Thought Process

Overview Products Promotions Future

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Lexi Center Head office Mumbai, India

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About us
= Internationally acclaimed Manufacturer & Exporter of High Quality Branded Writing Instruments. = Having setup in 2001, to date, Lexi has 500 employees & 4 plants. = Presently sold in 50 countries across the globe. = We Manufacture about 2 Million pens every day. = Indias Highest Selling single model pen amongst prevailing 4000 products - first time in the history of Stationery in India. We aspire to be a major brand in writing instruments WORLDWIDE by producing High quality pens for the masses.
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Our USPs..
= Impact Proof Tip ( NS/TC ) = Double Speed Writing = Original Innovative Designs = Smudge-free Writing with Water Proof Ink = Non-Stop Clean Writing = Firm Grip for Stress-Free writing

= Bright Ink Colour & EN71 Complaint

= Smooth Writing = After Falling Will not Stop
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Our USPs..

FOR PENS WITH GRIP CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING PREMIUM IMPACT- PROOF NICKLE SILVER TIP NON SLIP, GRIP FOR ULTIMATE WRITING COMFORT FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING IMPRESSION.
FOR PENS WITHOUT GRIP CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING PREMIUM IMPACT- PROOF NICKLE SILVER TIP FIRM GRIP FOR ULTIMATE WRITING COMFORT FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING IMPRESSION.

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Our History..
2001 Incorporation of Lexi Pens (India) Pvt. Ltd. 2001 Started Exporting to Nearby Countries. 2002 Lexi 5 became Indias Highest Selling Pen Model. 2003 Launch of Lexi IQ and Lexi Fx. 2004 Lexi 5 Largest Selling Pen in Sri Lanka for consecutive 4 years. 2004 Lexi becomes largest selling pen in Yemen. 2005 Launch of Lexi G and Lexi Sharp. 2006 Launch of Lexi 5n and SLM.

2007 Launch of two new models, Lexi 10 i & Lexi 1 .

2008 Launch of V5 and Jet Speed 2009 Launch of Easy Flow and Many more in the Pipeline
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Our Presence across the Globe

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Our network in India

= 2 Branch Offices = 303 Distributors = 148 Sales Team

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Our network in across the globe

= 1 Branch Office in UAE = 50 Distributors = 27 Sales Team

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Our Global Presence

= AFRICA
Egypt South Africa Sudan Ethiopia Tanzania Uganda Dem.Rep of Congo Madagascar Kenya Mauritius Ghana

= ASIA
Cambodia Myanmar Nepal Philippines Vietnam Thailand Malaysia Papua New Guinea Indonesia

= MIDDLE EAST
Syria United Arab Emirates Yemen Israel Lebanon Iraq Iran Kuwait

= LATIN AMERICA &

CARRIBEAN
Colombia Trinidad & Tobago Argentina Dominican Republic Ecuador

EUROPE & CIS

Greece Poland Turkey Romania Ukraine
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Production Facilities..
= Sufficient Production Capacity and Infrastructure to

Manufacture about a 2 Million pens per day.

= We have Four Manufacturing Facilities One in Vapi and Three in Daman. = Automated Pen Assembling Machines and Micro-Processor Controlled Injection Moulding Machines from Austria, Japan & USA. = Engel, Cincinnati, Niigata, Haitian.

= Automated Refill Manufacturing Machines.

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Quality Standards
= Checks / Controls on: = Measurements, Appearance and Smoothness of Tips = Physical and Chemical Control of Inks = Pen Assembly = Writing Quality at Each Stage of Manufacturing = Systematized Automated Assembling & Packing Line. = Audit of the Finished Products Quality & Count = EN71 Compliant Ink.

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ISO 9001 : 2000 Certification

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CRISIL RATING

* CRISIL IS A SUBSIDIARY OF STANDARDS & POORS

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Recognized by Government of India

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Quality Policy Every Endeavor from our end should reflect a Stamp of High Quality.
Lexi should be Synonymous with Quality in the Customers/Consumers Mind.

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Thought Process

Overview Products Promotions Future

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Products

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Lexi 5

Point Size: .7mm Tip: Ohto / Needle Ink: Regular Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
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Lexi 5n Lexi 5n
Point Size: .7mm Tip: Techno Radius Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing
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Lexi 5n Clear Clip

Point Size: .7mm Tip: Techno Radius Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing
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Lexi Jet Speed

Point Size: .7mm Tip: Bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

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Lexi 10i

Point Size: .7mm Tip: Atom Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

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Allwrite Top Lexi Fx Speed +

Point Size: 1.0mm Tip: Bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

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Allwrite Top Speed Opaque

Point Size: 1.0mm Tip: Bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

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Lexi Easy Flow

Point Size: .7mm Tip: Jumbo bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, ergonomically designed barrel for smooth and sharp writing

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Packaging

We can provide the packaging in Dispensers, Boxes, Pouches, Blisters etc. It can also be customized according to Customers/ Market Requirements.
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Thought Process

Overview Products Promotions Future

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Fairs & Exhibitions

= Paperworld Frankfurt.
Date : 25 Jan , 2009 31 Jan, 2009

Date : 23 Jan , 2008 27 Jan, 2008 Venue : Messe, Frankfurt, Germany.

= Paperworld, China 2007

Date : Nov 20, 2007 - Nov 22 , 2007 Venue :Shanghai,China.

= Jakarta Fair, Indonesia.

Date :June 15,2007 July 15, 2007 Venue :Jakarta,Indonesia.

= Escolar , Paper Brasil.

Date : Aug 28, 2006 - Aug 31, 2006 Venue: Anhembi Park Exhibition Hall, Sao Paulo,Brazil.
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Awards Paperworld Frankfurt 2008

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Brand Promotions
= Banners

= Hoardings
= School Promotions = Delivery vans

= Beach Umbrellas

Jeepney Covers - Phillippines

Abra Dubai, U.A.E ISO 9001:2000

Delivery Van - Poland www.lexipens.com www.lexipens.com

Brand Promotions

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BTL Marketing Support

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BTL Marketing Support

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LEXI CLOCK & INFLATABLES

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MUMBAI WHOLESALE MARKET

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MUMBAI WHOLESALE MARKET Mumbai Wholesale

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Strips

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MUMBAI WHOLESALE MARKET

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Strips

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MUMBAI WHOLESALE MARKET

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TABLE TOP DISPLAY

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PUNE WHOLESALE MARKET

LEXI NEW SIGNAGE BOARDS

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PUNE WHOLESALE MARKET

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PUNE WHOLESALE MARKET

LEXI NEW SIGNAGE BOARDS

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PUNE WHOLESALE MARKET

LEXI T- GATES
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SYRIA

DISPLAY IMAGES

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SYRIA

LEXI & CHASER DISPLAY

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SYRIA

LEXI TABLE & LEXI CHAIR

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SYRIA

Lexi & CHASER CORNER

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YEMEN

DISPLAY IMAGES

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YEMEN

LEXI & CHASER DISPLAY

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YEMEN

LEXI CORNER & ARCYLIC DISPLAY BOARD

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IRAN

DISPLAY IMAGES

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IRAN

LEXI DISPLAY IMAGES

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Thought Process Thought Process

Overview Products Promotions Future

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Marketing Support..
Based on the Country's potential a marketing plan & budget is arrived at from the goods shipped..

= Free Point of Sale Material = Trade Schemes for Whole-sellers

Volume based discounts = Lucky Draw / Scratch Card Schemes = Dealers Social Gathering = Volume based Sales promotion
=

= Free Sampling = Regular visits

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Profile of an ideal partner

= Importer / Distributor of Local origin. = From FMCG /Stationery distribution

background who can cater to ALL wholesalers / re-exporters. = Sales team and Delivery vans. = Good distribution network. = Adequate working capital. = Commitment.

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Business Terms

= Payment Terms Advance Payment.

=

= Production time 15 days from the

receipt of Advance + Transit Time.

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Future Plans / Outlook..

= INCREASE PRESENCE & AGGRESSIVELY SERVICE NEW MARKETS:
=

= =

Increase the global presence to 50 countries from the present figure of 35 countries. Identified regions Africa, Europe, Middle East, CIS & Asia. Target and achieve significant market share in the above regions.

= INCREASE PRODUCTION CAPACITY:

=

Production capacity has already been increased to cater to the increasing demand.

= INCREASE PRODUCT OFFERINGS:

= =

Introduce new models at various price points. Extend product offerings in related stationery products like Markers, A4 Size Papers etc.

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Looking forward to a New Partnership

THANK YOU

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