PRESENTED TO

SIR NADEEM AKHTAR

JANJUA
 THE CALL FOR CHANGE
“The world isn’t static. And a changing world
creates a different environment for our business.
We are facing rapidly changing market place
conditions, major shifts in customer needs and
increasing stakeholders expectations. Innovative
approaches are needed to enable 21st Century
challenges”
 INTRODUCTION AND
HISTORY
Founded by Michel dell in 1984
headquarter in Austin Texas
Most preferred computers system
company
Key partnership with MicroSoft,Intel.
Simple concept “by selling computer
systems directly to customers”
WHAT IS DELL &WHAT WE
DO?
Premier provider of product and services
Introducing new technologies with the help of
leading companies
Most preferred computer system
Our simple concept
Best understanding of customer needs
Our direct business model
Introducing latest technologies
 MISSION & VISION
MISSION
“we make computing
easy like it should be”
 VISION
 “our persistent focus on
delivering the best possible
customer experience by directly
selling our services based on
industry standard technology”
GROWTH HIGHLIGHTS
 ANNUAL FINAL HIGHLIGHTS
In million per year data FY02* FY01* FY00* FY99* FY98*
$ $ $ $ $
Net revenue 31,168 31,888 25,265 18,243 12,327

Operating income 2,271 2,768 2,457 2,046 1,316

Net income 1,780 2,310 1,860 1,460 944

Diluted earning per share 0.65 0.84 0.68 0.53 .032

Closing stock price 26.80 25019 37025 50.00 12.43

DELL MISSION STATEMENT

“We make computing

easy. Like it should
be!”
STRATEGIC PLANNING
 DELL BUSINESS PLAN

Goals
• Competition
• History
• Resources Objectives
• Ability to change
• Ambitions
Priorities

BUSINESS PLAN

Sales and marketing plan

• • • • •

Production plan
Finance plan
human resources plan
Information system plan
 STRATEGIC PLANNING
• Expertise and capabilities
• Potential benefits of enterprise collaboration
• High computing performance
• support services
• installation services
• software services
 THE COUNTINUOUSIMPROVEMENTPROCESS

Tools &
Strategy Infrastructure
techniques
Continuous
People improvement

Culture Process
 MARKETING PLANNING
• EXECUTIVE SUMMARY
• CURRENT MARKETING SITUATION
• THREAT & OPPURTUNITIES
ANALYSES
• OBJECTIVES AND ISSUES
• MARKETING STRATEGY
• ACTION PROGRAMS
 EXECUTIVE SUMMARY
(A BRIEF SUMMARY OF MAIN GOALS)
Dell has perfected a direct business model,
allowing you to customize computer systems to
your needs, which they will custom build for you
quickly and at a great price.
Dell is thinking of dominating the market
Dell aiming at a 40% market share.
It is Dell's goal to be a careful steward of the
environment and to implement programs and
processes to ensure our operations are
environmentally sound.
CURRENT MARKETING SITUATION
(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
CUSTOMER NEEDS AND FACTOR
Dell's direct model starts and ends with customers.
Single Point of Accountability
Build-to-Order
Low-Cost Leader
Standards-Based Technology
CURRENT MARKETING SITUATION
(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
PRODUCT REVIEW
Power Edge servers
Power Vault and Dell storage products
Power Connect switches
OptiPlex desktops
Latitude notebooks
Dell Precision workstations
Inspiron notebooks
Dimension desktops
Dell monitors
Software and Peripherals
Premier Services
CURRENT MARKETING SITUATION
(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
• REVIEW OF COMPETITION
• Dell has strengthened its hold on market
• Today the companies that are its strongest
• Competitors GATEWAY , COMPAC
,HEWLLE-PACKARD.
 MARKETING MIX
“ITenable companies to use different sales &
marketing approaches than more possible before. One
way to summarize firm’s sales & Mkg approach is
three what are often called as 4 P’s”.

Product Price

Place Promotion
 MICROPRTABLE OFFERS
• Microportable offers
• New features fast simple set up
 VARIETY
NOTEBOOK

PROJECTOR
network_homepage accessories_bt

spacer spacer

HANDBOOKS

NOTEBOOK

DESKTOPS

PRINTERS
axim_btn
 PLACE
• Global strategy
• Dell worldwide
• Dell Americas

• Dell Asia pacific

• Dell euro middle

• east and Africa
 launching dell.com
• commercial migration towards internet
 PROMOTION
• Advertisements
 PRICE
• Cost effective custom
configurated system
• Product services easy to buy
• Warranties
 DELL’S SATISFACTION
• Proud to provide best services
• “we at dell pride
ourselves to providing the best customer
experience by offering quality products and
services”
 TOTAL SATISFACTIN POLICY OFFERS

• You may return your new system up to 30 days

from the date of invoice.1 Any refurbished systems
can be returned up to 14 days from the date of
invoice.
• You are responsible for shipping the system back
to Dell and for the costs associated with that
shipment.
• It is important that you return everything on your
order, and that it is in its original packaging.
• We will credit your account for the price of the system
minus shipping and handling.
 PRODUCTS ROLE

• Servers & Storage

• Note Books & Desk Tops
• Networking
• Handheld
• Software & Peripherals
• Services
 PRODUCTS ROLE

• Services
Dell helps provide an outstanding end-to-end service
experience from consulting through deployment and
support
– Servers & Storage
Engineered for high performance, maximum uptime,
serviceability, and ease of management.
Note Books & Desk Tops
Harnessing the power of emerging technology for top
performance, serious multitasking & high productivity
 PRODUCTS ROLE
• Networking
Designed for high performance, reliability
and interoperability, Power Connect
switches deliver unprecedented value.
 OUR PRODUCTS
• Software & Peripherals
Top brands of printers, software
applications, scanners, cameras, handhelds
and thousands of other products.
 OUR CUSTOMERS
• Home Users
• Office Users
• Small Businesses
• Medium to large businesses
• Federal & Local Governments
• Education
• Health Care
 RESOLVING TECHNOLOGICAL
PROBLEMS
• Dell makes it easy to resolve your technical
issues through our award-winning service and
support. Every Dell DimensionTM desktop and
InspironTM notebook comes with:
• An outstanding limited warranty3
• Dell's at-home/on-site,4 or mail-in service plan
• Online support at
http://support.dell.com/us/en/home.asp
 RESEARCH REPORTS
• Customers Choose Dell Servers More Than Any
Other In U.S.
•
• Austin, Texas, October 28, 2002
• Preliminary data1 released today by industry analyst
firm Gartner it shows that more U.S. customers
purchase industry standard servers from Dell than
any other company. These figures mirror a trend that
IDC research has also shown for the last six quarters.
• .
 DELL’S BUSINESS PROFESSIONAL TRAINING

•
For $99 a year includes online courses for
more than 340 applications and is ideal for
customers with no IT staff. Businesses with a
technical staff can tap Dell for industry
certification programs or schedule time with
on-site technical experts to provide more in-
depth training so they can efficiently and
effectively operate their networks once fully
deployed.
 Ba
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