May Chidiac Foundation

Marketing Plan
August 29, 2013

The Task The Considerations The Approach The Creative Works The Media The Financials

May Chidiac Foundation (MCF + MCF-MI)

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MCF | MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter

Highlight the Institutional Platform/framework

Promote the Board members of MCF Promote spokesperson Promote local/regional experts housed under MCF

Partnership Possibilities
Local; NOW International: CPJ & RSF (regional advocacy)

Promote New Identity

Through a big event / conference

Online presence
Facebook, Twitter, YouTube, LinkedIn

New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF = MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter

In addition to the yearly September fundraising event, it is important to maintain the momentum by conducting regular seasonal conferences covering important hot topics. As support to the above, material like Press Releases and formal Newsletters are highly efficient to spread across relevant messages to the mass and specific audiences.

Highlight the Institutional Platform/framework

Promote spokesperson Promote local/regional experts housed under MCF

Partnership Possibilities
Local; NOW International: CPJ & RSF (regional advocacy)

Promote New Identity

Through a big event / conference Facebook, Twitter, YouTube, LinkedIn

Online presence New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF = MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter

Highlight the Institutional Platform/framework

Promote the Board members of MCF Promote spokesperson Promote local/regional experts housed under MCF Local; NOW International: CPJ & RSF (regional advocacy) Through a big event / conference Facebook, Twitter, YouTube, LinkedIn

Highlighting the profiles of MCF Board members (Sawiris, Rached, Khoury and Choueiri) will add credibility to MCFs overall operations, increasing confidence from prospective partners and grantees. Selection of a well known Industry related spokesperson to act as the Cause Ambassador whereby speaking in the name of MCF in their field of work. Local and regional experts could be also selected and housed under MCF to further spread the message across various markets for connections and public relations activities.

Partnership Possibilities
Promote New Identity

Online presence New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF = MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter MCF must acquire partnerships with relevant media and touch points for publication possibilities i.e. Press Releases. Such partnerships will provide possible sponsorships promoting MCFs cause. Partnerships with international advocates will help MCF in future project development and support.

Highlight the Institutional Platform/framework

Promote spokesperson Promote local/regional experts housed under MCF

Partnership Possibilities
Local; NOW International: CPJ & RSF (regional advocacy)

Promote New Identity

Through a big event / conference Facebook, Twitter, YouTube, LinkedIn

Online presence New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF = MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter

Highlight the Institutional Platform/framework

Promote spokesperson Promote local/regional experts housed under MCF

Partnership Possibilities
Local; NOW International: CPJ & RSF (regional advocacy)

Promote New Identity

Through a big event / conference Facebook, Twitter, YouTube, LinkedIn

Online presence New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

The new proposed identity by Quantum Group needs to be highly visible in important events and conferences, and also in formal communication documents.

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF = MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter

Highlight the Institutional Platform/framework

Promote spokesperson Promote local/regional experts housed under MCF

Partnership Possibilities
Local; NOW International: CPJ & RSF (regional advocacy) MCF will need to further exploit its online presence, not only with the new revamped website but also in important Social Media platforms. This will require a Community Manager to connect and daily engage with with multiple audiences. MCF must develop enough content to spread the message across all platforms to keep the audience on constant update of their activities.

Promote New Identity

Through a big event / conference Facebook, Twitter, YouTube, LinkedIn

Online presence New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF = MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter

Highlight the Institutional Platform/framework

Promote spokesperson Promote local/regional experts housed under MCF

Partnership Possibilities
Local; NOW International: CPJ & RSF (regional advocacy)

Promote New Identity

Through a big event / conference Facebook, Twitter, YouTube, LinkedIn MCF must develop tools to outreach specific audiences, this would increase MCFs capability in reaching and acquiring donors, and enhancing the chances of partnership with diplomatic bodies (Embassies) educational institutions (Schools and Universities) and corporate entities (Banks, companies etc....) Such tools could be in the form of Corporate Kits each developed for a specific purpose.

Online presence New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF = MCF-MI

Unified Coherent Approach

Fixed Schedule for events: MCF Sky bar event every September Conference early Winter Conference late Spring Press Releases Newsletter

Program Description: A full fledge program that consists of identifying and helping student(s) with financial difficulties but who possess certain brilliant talent. Program Objective: Provide a financial aid or scholarship to the Talent under the name of MCF. Program Mechanics: Scouting talents across designated universities Select a number of talents depending on MCF capabilities. Provide selected talents with an internship offer, be it at MCF and/or any other corporate partner. Talents will compete according to a standardized internship program developed. Top 3 talents will be granted a financial aid to cover their university fees, and a possible junior position job offer after graduation MCFs benefit in this program: Credibility/Image building Media coverage, and partnership networking. Content development. Credentials Creating the buzz on events and online activities.

Highlight the Institutional Platform/framework

Promote spokesperson Promote local/regional experts housed under MCF

Partnership Possibilities
Local; NOW International: CPJ & RSF (regional advocacy)

Promote New Identity

Through a big event / conference Facebook, Twitter, YouTube, LinkedIn

Online presence New Outreach Methods

Soliciting grants from international donors Submit credential to diplomatic missions Submit Credentials to Educational and Corporate entities

Talent Search Program

Scout talents at designated universities, offer internship and grant winner a scholarship with a job upon graduation..

2013 Quantum Communications. All rights reserved. quantum.com.lb

Media Communications Facilities (MCF2)

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF2

Institutionalize the Image

Push names Bassam Barak, Nidal Ayoub, etc to the front Press Releases Newsletter

Addressing Targets
Government Officials High net worth Individuals Corporate entities Political Parties/Politicians Announcing MCF2 operations through a digital brochure disseminated through email data base Promoting the Website Press ads in key publications

Promote New Identity

Writing in educational publications Publishing Whitepapers

Online presence
Facebook, Twitter, YouTube, LinkedIn

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF2

Institutionalize the Image

Push names Bassam Barak, Nidal Ayoub, etc to the front Press Releases Newsletter

Key figures like Bassam Barak and Nidal Ayoub should be pushed to promote the facility through their journalism tactics and connections. In addition to the development and publishing of Press Releases and Newsletters. This will not only help MCF in building its awareness but also creating business development.

Addressing Targets
Government Officials High net worth Individuals Corporate entities Political Parties/Politicians Announcing MCF2 operations through a digital brochure disseminated through email data base Promoting the Website Press ads in key publications

Promote New Identity

Writing in educational publications Publishing Whitepapers

Online presence
Facebook, Twitter, YouTube, LinkedIn

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF2

Institutionalize the Image

Push names Bassam Barak, Nidal Ayoub, etc to the front Press Releases Newsletter

Addressing Targets
Government Officials High net worth Individuals Corporate entities Political Parties/Politicians Announcing MCF2 operations through a digital brochure disseminated through email data base Promoting the Website Press ads in key publications

The facility should provide service opportunities for coaching a broad range of audiences. It is important to define and address each target audience individually and separately by the use multiple tools of communication, varying from digital platforms (Web and Social Media) and communicating the facility itself via advertising press ads in relevant publications and other mediums if possible.

Promote New Identity

Writing in educational publications Publishing Whitepapers

Online presence
Facebook, Twitter, YouTube, LinkedIn

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF2

Institutionalize the Image

Push names Bassam Barak, Nidal Ayoub, etc to the front Press Releases Newsletter

Addressing Targets
Government Officials High net worth Individuals Corporate entities Political Parties/Politicians Announcing MCF2 operations through a digital brochure disseminated through email data base Promoting the Website Press ads in key publications

Promote New Identity

Writing in designated publications Publishing Whitepapers

Release articles in designated publications, presenting MCF2s POV on industry-related topics and shedding light on MCF2s solutions. In addition publishing whitepapers to establish thought leadership , case-study or analysis on a specific topic.

Online presence
Facebook, Twitter, YouTube, LinkedIn

2013 Quantum Communications. All rights reserved. quantum.com.lb

MCF2

Institutionalize the Image

Push names Bassam Barak, Nidal Ayoub, etc to the front Press Releases Newsletter

Addressing Targets
Government Officials High net worth Individuals Corporate entities Political Parties/Politicians Announcing MCF2 operations through a digital brochure disseminated through email data base Promoting the Website Press ads in key publications

Promote New Identity

Writing in educational publications Publishing Whitepapers MCF2 will need to further exploit its online presence, not only with the new revamped website but also in important Social Media platforms. This will require a Community Manager to connect and daily engage with with multiple audiences. Content development is needed to spread the message across all platforms, however it is important to conduct online advertising campaigns targeting the addressed audiences to communicate MCF2s services.

Online presence
Facebook, Twitter, YouTube, LinkedIn

2013 Quantum Communications. All rights reserved. quantum.com.lb

Timeline (MCF+MI)

SkyBar Event

Event Press Release

Conference topic

Talent Program

Social Media Dev.

Partnership

2013 Quantum Communications. All rights reserved. quantum.com.lb

Timeline (MCF2)

Image Development

Addressing Targets

Promoting New ID

Online Presence

2013 Quantum Communications. All rights reserved. quantum.com.lb