BUSSINESS PLAN ON

An Environment Friendly Project

Presentation by: Gagan Jangale. (584) Harish Nargundkar. (589) Kiran Ambekar. (592) Kiran Kitturkar. (593)

FASTEC INDUSTRIAL

K.L.S INSTITUTE OF MANAGEMENT EDUCATION & RESEARCH

PROMOTORS
Name KIRAN AMBEKAR
HARISH NARGUNDKAR GAGAN JANGALE

Qualification BSc, MBA (Marketing)

Bcom, MBA (Marketing) B.E., MBA ( HR & Marketing) Bcom, MBA (Finance)

KIRAN KITTURKAR

EXECUTIVE SUMMARY
INTRODUCTION: We are introducing the business of manufacturing Fly Ash Bricks with a view point of eliminating Fly Ash as an Environment Pollutant which provides the huge benefit to organization as well as to environment.

MISSION: To provide and promote business and services that strengthen the brick manufacturing sector for the ultimate benefit of its customers and society." VISION: To be in the forefront of creating awareness about environment, & to be the largest player in the field of fly-ash brick production.

Plant location
Andhra Pradesh Anantapur (INDIA)

Proposed Plant layout

Office Raw material storage

Drying

Production

OVERVIEW
The bricks which currently most us aware is made up of the soil of specific quality, but due to which earth erosion takes place and we waste natural resources. This job is too laborious and involves cost. Natural seasons affect the quality and cost. This bricks creates environmental pollution.

OVERVIEW
Helps to reduce the pollution Demand consumption and increasing cost We come up with FLY ASH BRICKS The main raw material is fly ash which is available in abundant quantity and free of cost at the thermal power station. Disposal of fly ash is headache. It is highly polluting material.

Scope of project
Nearly 73% of Indias total installed power generation capacity is thermal, of which coal-based generation is 90% the remaining comprising diesel, wind, gas, and steam. The 85 utility thermal power stations, besides the several captive power plants, use bituminous and subbituminous coal and produce large quantities of fly ash. High ash content (30%50%) contributes to these large volumes of fly ash.

PROBLEMS OF FLY ASH

It is a very difficult material to handle in dry state because it is very fine and readily airborne even in mild wind. It disturbs the ecology of the region, being a source of soil air and water pollution. Long inhalation of fly ash causes silicosis, fibrosis of lungs, bronchitis, pneumonitis etc.

PROBLEMS OF FLY ASH

Flying fine particles of ash create great nuisance for people living near power stations, corrode structural surfaces, and affect horticulture.

Eventual settlement of fly ash particles over many hectares of land in the vicinity of power station brings about perceptible degeneration in soil characteristics.

NEED FOR UTILIZING / DISPOSING FLY ASH

With the rapid rise in thermal generation, environmental pollution as a result of massive fly ash generation, poses a new problem. Fly ash is reported to cause ailments like allergic bronchitis, silicosis, and asthma. Fly ash contaminates surface water and may also have an effect on underground water, affects the aquatic life, is harmful for plants, and corrodes exposed metallic structures in its vicinity.

CURRENT FLYASH DISPOSAL PRACTICES AND EFFECTS

At thermal power plants, fly ash is currently collected / disposed off by using wet or dry systems. In cases, where fly ash collection systems are not very efficient, a portion of it escapes into the atmosphere causing environmental pollution. In the wet system, fly ash is mixed with water and sluiced to settling ponds or dumping areas near the plant. Being cheaper than any other manner of fly ash removal, it is the widely used method at present in India

Product Description: FLY ASH BLOCKS

Features:
Size of blocks is 290x185x125mm Faster construction Less mortar consumption Most suitable for boundary walls Plastering not required Decorative, like stone masonry Ash content 26%

PLAIN AND CHEQUERED TILES

Plain and chequered tiles 22mm thick are manufactured in different sizes and colors as per requirement.

ASH COLLECTION
Ash can be collected in following categories: DRY FLY ASH:
Dry ash is collected from different rows of electrostatic precipitators. It is available in two different grades of fineness in silos for use as resource material by different users.

BOTTOM ASH:
Bottom ash is collected from the bottom of the boiler and transported to hydro bins and then ash mound for use in road embankment.

CONDITIONED FLY ASH:

Conditioned fly ash is also available in ash mound for use in land fills and ash building products.

Operational Plan & HR Plan

Operational Plan & HR Plan

PLANT PARAMETERS Capacity, Bricks /Yr. Bricks / day No. of Shifts / day Working days / Yr. Land Area,

1,26,00,000 30,000 2 300 2 Acer

Production Plan
First operation-50% of Capacity ( 60,00,000 units) Production in batches
One batch of 1000 bricks. Total 6000 batches yearly.

Second year operation- 60% of capacity

RESOURCES
Managerial Skilled Unskilled MANPOWER 8 32 12

RAW MATERIAL (Tonne per 1000 bricks) Fly ash 2.5 Sand 0.4 Lime 0.35 Chemical accelerator 0.01

RESOURCES
UTILITIES (Per 1000 bricks) Power, KWH 10.33 Water, KL 4 Coal , T 0.18 PLANT & MACHINERY Hydraulic Press Hoists Pulveriser Boilers Autoclave Curing chambers ECONOMICS Plant & Machinery 42,00,000 Licence Fees 4,00,000 Licence Period 10 Years

MANUFACTURING PROCESS
The process involves wet mixing of fly ash, sand, lime and an accelerating agent. The mixture is shaped into the standard size of bricks in a hydraulic press to pressures varying between 100 to 200 kg/cm, as against below 50 kg/cm2 for conventional bricks. The moulded bricks are dried in two stages, i.e., atmospheric drying for a period of 24 hrs., followed by curing with steam in a steam chamber. Depending upon the temperature of steam available the curing time is scheduled as 6 hrs. between 95 to 105 oc.

TECHNOLOGY
Technology for the project may be obtained from either the Central Fuel Research Institute, APSEB's Consulting Cell Or from the equipment suppliers. Technology agreements would preferably be entered into that guarantee the performance of the equipment, with equipment suppliers.

STRATEGIC PLAN

Demand And Supply

Currently the demand for bricks is very high than the supply. D & S gap is 250 billion bricks per annum Raw material used for regular red bricks is limited. Strategic step:
Introducing Fly Ash Bricks to reduce demand and supply gap. Subsidies and orders from govt.

Competitive strategies
Colouring the bricks red Uniform in size, shape High strength Light in weight Good resistance to salinity and termite Water absorption is less

Pricing Strategies
Penetration
Initially Rs. 1000 per 1000 bricks. Later concession for large quantity buying.

Promotional Strategies
Discounts on large buying Aggressive Selling Trade promotion Publicity Large volume of institutional sales

MARKETING PLAN

Existing Market Scenario

Market is dominated by red bricks. Current estimates show the gap between demand and supply of bricks to be of the order of 250 billion bricks per annum It is new product to the market. This project helps to reduce environment pollution.

Existing Market Scenario

Use of this bricks results in savings in construction cost by 25% These bricks are already getting popular with reputed Govt. agencies and builders. This unit too requires a No Objection certificate from the AP Pollution Control Board.

Sales Target
We are going to sale 60,00,000 units of bricks first year. In second year the sales target will be 72,00,000 units of bricks.

Existing Users
Gujarat Electricity Board Ahmedabad Urban Development Authority Ahmedabad Municipal Corporation etc

STP Strategy
Target Market
Builders Consultants Architects Govt.

Positioning
Positioned as Environmental Clearance

STP Strategy
Segmentation
Based on the geographic
As our plant will be located in AP area, firstly going to capture this area.

Based on the Demographic

Name of Company:
Fastec Industrial

Product Brand Name:

Flytec Bricks

Financial Plan

Sources of funds
PARTICULARS
Promoter's contribution Borrowed fund Total fund

AMT
Rs. 40 lacs Rs. 60 lacs Rs.100 lacs

Uses of fund (INVESTMENT)

Land & Building
Plant & Machinery License and Deposit Furniture and Fixtures Miscellaneous Cash/ Bank

24,00,000
42,00,000 4,00,000 3,00,000 9,00,000 18,00,000

TOTAL

1,00,00,000

SUMMARY: INCOME AND EXPENDITURE

Annual Sales
Less : Cost of goods sold GROSS PROFIT Less : Tax @ 35% NET PROFIT

60,00,000
5137600 8,62,400 3,01,840 5,60,560

Financial Ratios
ROI 5.61%

Profit Margin 9.34% B.E.P. 2nd year.

plates
Drying process of Bricks

Our product
Raw bricks

Finished Product

Designer bricks

autoclave

pulverizer

Hydraulic press

CONCLUSION
FASTEC with its dedicated efforts is trying to emerge as an organization, which can empower its fellowmen to eliminate environmental pollutants. FASTEC in the long run will try its best to generate an environment a pollution free environment.

THANK YOU