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Norris Krueger Entrepreneurship Northwest Sheena Lindahl Empact Gary Muller Catawba Valley Community College Tim Putnam North Iowa Area Community College
Ecosystem 101?
Misunderstood? (CW? Non-PC?) Messy
Dynamic Interconnected Filled with. Humans Network: neither/both hierarchies, organic
Sociogram pic
Macro
How do we help grow/defrag our community?
Psycho?
World domination! LOL but
Genealogy map
Boise
BUT..
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So where are YOU? Where do you want to be? Where you NEED to be??
Identify testable value propositions Test the MVVPs! Learn -> Pivot -> Repeat
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Hints
Brad Feld & Kellogg & Kauffman & EDA & .: Bottom-up, inclusive, people-centric entrepreneur-centric
Useful links
Connectors & gatekeepers: http://bit.ly/Karen_S Genealogy: www.heikemayer.com Brad Feld: Startup Communities (book; slideshare) More on Defragging: http://goo.gl/6mmmy Are we there yet?: Process metrics Survey idea: http://bit.ly/map_ecosys (also: http://bit.ly/hxVqUa )
And, of course, contact ANY of us! Norris.Krueger[at]gmail.com ; @entrep_thinking Plus G+, LinkedIn, Facebook
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300+ Conversations
The Ecosystem is
http://www.ecosystemmap.com
Evolving Rapidly
Growth of Ecosystem
State Government
-Department of Economic Development - Iowa Innovation Council -Department of Natural Resources - State Representatives & Senators
Federal Government
- SBA - Dept. of Agriculture - Dept. of Commerce - Economic Development Administration - Senators & Congressmen
Commercial Entities
- State Technology Association
- Iowa Farm Bureau Federation - Area CPAs and Attorneys - Rural Electric Cooperatives
Programs
Local CPA's and Lawyers
Federal Government Agencies Small Business and Technology and Development Centers
Education Institutions Area High School
NC Real Programs
Industry
-Professional Associations (ASBDC) -Business Associations -Small Business Procurement Programs (Boeing, HP, PC Mall) -Industry Partners (Constant Contact, Yelp, Sprint, Google) -Foundations (Verizon, Goldman Sachs, Wells Fargo)
Chambers of Commerce
Financial Institutions
-Venture Capital Funds -CDFIs -Banks -SBA Lenders -Microlenders -CDCs -Credit Unions -Community Lenders -VC Forums (Kiretsu) -Angel Investors (Tech Coast)
Legislators
-Congress members -State Assembly -State Senate -Franchise Tax Board -Board of Equalization
Who you are going to serve or who is the target market? Map your Resources- Identify the partnerships as well as the players
Who is the resource? What services do they provide the targeted client?
Incentives
Tax Credit Programs
Access To Capital
Networking Events
Technical Assistance
- SBA
- USDA
Economic and Workforce Development -Local Chamber of Commerces - Area Economic Development Agencies
- Minority Centers
Access to Capital Education Institutions - College/Univ - Community Colleges - Micro Enterprise - Banks/Credit Unions - Angel Networks - VC Funds
Technical Assistance
Target?
Federal Government
Education Institutions
External Organization: What specific services do they provide the targeted client
Service?
Customer Jobs
What functional jobs is your customer trying get done? What social jobs is your customer trying to get done? What emotional jobs is your customer trying get done? What basic needs is your customer trying to satisfy?
Customer Pains
What does your customer find too costly? What makes your customer feel bad? How are current solutions underperforming for your customer What are the main difficulties and challenges your customer encounters? What negative social consequences does your customer encounter or fear What risks does your customer fear? Whats keeping your customer awake at night? What common mistakes does your customer make? What barriers are keeping your customer from adopting solutions?
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Customer Gains
Which savings would make your customer happy? What outcomes does your customer expect and what would go beyond his/her expectations? How do current solutions delight your customer? What would make your customers job or life easier What positive social consequences does your customer desire? What are customers looking for? What do customers dream about? How does your customer measure success and failure? What would increase the likelihood of adopting a solution?
Identify stakeholders; identify what they want (then see what you can help with) Deliver it. Have fun! And Entrepreneur Up!
Thank you!
Norris Krueger Entrepreneurship Northwest Sheena Lindahl Empact Gary Muller Catawba Valley Community College Tim Putnam North Iowa Area Community College